Case Study
Mar 19, 2023

Resy, American Express Global Dining Network mobile app case study

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Resy mobile app aims to revolutionize hospitality by providing tech solutions for the world's top restaurants. An application akin to Resy could effortlessly introduce another source of revenue by enabling in-app shopping through Vendo. Incorporate Vendo into your mobile app using a WebView to establish your own in-app marketplace, offering users the chance to explore and purchase outstanding products from local brands, while earning a commission on every transaction.


Vendo offers a comprehensive suite of tools and features for your marketplace. This includes a platform that automates day-to-day operations, a selection of brands to choose from or the opportunity to invite your own brands, merchandising and promotional tools, the ability to sell through various channels (your current website, emails & SMS, mobile app, social media), and ongoing daily support to help scale your marketplace business.

Success factors of Resy mobile app

Seamless Reservation Experience: Resy's success is attributed to its seamless and user-friendly reservation process, allowing users to book dining experiences effortlessly through the mobile app.

Restaurant Partnerships: The app's success is driven by its extensive network of restaurant partnerships, offering users a diverse selection of dining options and enhancing the app's value proposition.

Personalized Recommendations: Resy's ability to provide personalized restaurant recommendations based on user preferences and dining history contributes to user satisfaction and engagement.

Exclusive Dining Experiences: The app's offering of exclusive dining experiences, such as special events, chef collaborations, and unique culinary offerings, adds value for users and sets it apart from competitors.

User-Friendly Interface: Resy's intuitive and visually appealing user interface enhances the overall user experience, making it easy for users to discover, book, and manage their dining reservations.

Mobile Platform Accessibility: The availability of the Resy app on both Android and Apple devices ensures broad accessibility, reaching a wide audience and contributing to its widespread adoption.

Community Engagement: Resy's success is fueled by its community engagement features, such as user reviews, ratings, and social sharing, which foster a sense of community and trust among diners.

Integration with Dining Trends: The app's ability to integrate with dining trends, such as offering options for dietary preferences, sustainability-focused dining, and emerging culinary concepts, resonates with evolving consumer preferences.

Streamlined Payment Process: Resy's streamlined payment process and integration with in-app payments or digital wallets contribute to a convenient and efficient dining experience for users.

Data-Driven Insights: Utilizing data analytics to understand user behavior, dining preferences, and market trends enables Resy to continuously improve its offerings and provide valuable insights to restaurant partners.

Suggestions for Resy mobile app's growth

Expanded Geographic Coverage: Expand Resy's presence to new cities and regions, increasing the app's appeal to a broader audience and offering users a wider range of dining options.

Enhanced Personalization: Further refine the app's personalized recommendations by leveraging advanced machine learning and user data to deliver tailored dining suggestions that resonate with individual preferences.

Exclusive Partnerships and Events: Forge exclusive partnerships with renowned restaurants, chefs, and culinary events to offer unique dining experiences, attracting users and setting Resy apart as a platform for exclusive dining opportunities.

Diverse Dining Experiences: Introduce features that highlight diverse dining experiences, including curated lists, themed dining events, and culinary tours, catering to users' interest in exploring a variety of culinary offerings.

Community-Centric Features: Enhance community engagement by introducing user-generated content, social sharing capabilities, and interactive features that foster a sense of community among diners using the app.

Integrated Loyalty Programs: Collaborate with restaurant partners to integrate loyalty programs within the app, offering users incentives and rewards for frequent dining reservations and enhancing user retention.

Seamless Integration with Partners: Streamline integration with restaurant partners' systems to ensure a seamless reservation process and enhance the overall user experience, fostering stronger relationships with partner establishments.

Innovative Payment Solutions: Introduce innovative payment solutions within the app, such as split payments, digital tipping, or integration with loyalty points, to offer users convenient and flexible payment options.

Sustainability and Dietary Focus: Incorporate features that highlight sustainable dining options, dietary preferences, and allergen information, aligning with evolving consumer demands for conscious dining choices.

Data-Driven Insights for Partners: Provide restaurant partners with actionable data insights and analytics to help them optimize their offerings, improve guest experiences, and drive customer satisfaction, strengthening Resy's value proposition for its partners.

Suggestions for other businesses to replicate Resy’s success

Strategic Restaurant Partnerships: Forge strategic partnerships with a diverse range of restaurants, ensuring a rich and varied selection of dining options to attract and retain users.

User-Centric Interface Design: Prioritize a user-friendly and visually appealing interface, ensuring seamless navigation and an engaging experience for diners.

Personalized Recommendations: Implement algorithms and user data analysis to provide personalized dining recommendations, enhancing user satisfaction and retention.

Exclusive Dining Events: Offer exclusive dining experiences, such as chef collaborations, themed events, and limited-seating dinners, to create unique and sought-after culinary opportunities.

Community Engagement: Foster a sense of community among users through social features, user-generated content, and interactive elements that encourage sharing and engagement.

Mobile Accessibility: Ensure accessibility across multiple mobile platforms, catering to a broad user base and maximizing reach.

Streamlined Reservation Process: Simplify the reservation process, offering a seamless and efficient booking experience for users and restaurant partners alike.

Innovative Payment Solutions: Integrate innovative payment options, such as split bills, digital tipping, or loyalty point redemption, to enhance the dining experience and provide added value for users.

Sustainability Focus: Incorporate sustainability initiatives, including partnerships with eco-conscious restaurants and options for sustainable dining choices, aligning with growing consumer preferences.

Data-Driven Insights: Utilize data analytics to provide actionable insights for restaurant partners, enabling them to optimize operations, improve customer experiences, and drive business growth.

Improve your mobile app's ARPU using Vendo, allowing users to explore and purchase amazing products from national brands. Triple your affiliate sales commission to 20-30%, surpassing typical affiliate links' earnings by 3-5 times.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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