Case Study
Oct 8, 2023

REI marketplace affiliate program

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REI, or Recreational Equipment, Inc., is an American retail and outdoor recreation services corporation specializing in outdoor gear and clothing. If you’re looking for a REI affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Starting your multi-vendor marketplace is made simpler and more budget-friendly with Vendo. Quickly launch and sell products from multiple vendors, avoiding the complexities of inventory and shipping management. And the sales commissions hover around 20-30% instead of 5%.


Vendo stands as the ultimate marketplace partner, providing an automation platform for operations, a range of brand choices or the option to include your own, tools for merchandising and promotion, the ability to sell through various channels (website, emails, SMS, mobile app, social media), and ongoing support for your marketplace growth.

REI Marketplace Success Factors

REI (Recreational Equipment, Inc.), a cooperative that has grown into a major player in the retail space, especially in outdoor gear, has a remarkable success story. Here are some key reasons for REI's success:

  • Brand Appeal: REI's brand has won over many customers, reflecting in their record sales of over $2.6 billion in 2017. Their Facebook page alone has accumulated over 2 million followers, indicating strong brand loyalty and appeal​​.
  • Strategic Location: The success of REI can be attributed to their strategic store placements. They have 151 retail locations in high-income communities, with an average median income of $93,500 for these locations, significantly higher than the national average​​.
  • Customer Experience Focus: Unlike online-only retailers, REI emphasizes real-world interaction and experiences, offering not just products but also guided trips and adventures, which has become a fast-growing revenue stream for the co-op​​.
  • Sustainable and Ethical Approach: Championing environmental stewardship, sustainability, and diversity, REI has positioned itself as a socially responsible brand, appealing to consumers who value these attributes​​.

REI Affiliate Program

REI affiliate program offers a lucrative opportunity for content creators, especially those in relevant niches, to earn through promoting REI's products. Here are key aspects of its affiliate program:

  • Program Structure: The REI Affiliate Program enables influencers and digital content creators to earn a 5% commission on sales. It's designed to partner with those looking to monetize their content and tap into REI’s extensive customer base​​​​​​.
  • Accessibility and Earnings: The program is free to join, with no fees or ongoing membership costs. Affiliates earn commission when customers complete a purchase, with the average order at REI being around $120, leading to an average income of $6 per order​​​​.
  • Cookie Duration and Payment: Affiliates benefit from a 15-30 day cookie duration. Payments are made monthly, either through direct deposit or wire transfer, offering a steady income flow for affiliates​​​​.
  • Target Audience: The program is suitable for a wide range of content creators, particularly those in fitness and outdoor activities niches, providing a significant opportunity for passive income generation​​.
  • Pros and Cons: Key advantages include passive income, flexible payments, and the potential for high earnings due to REI’s large customer base. However, drawbacks include a lower commission rate compared to competitors, limited marketing resources, and variable income potential​​.

Get started with a marketplace like REI on Vendo. Get 3-5x higher sales commission!

Starting your multi-vendor marketplace is made simpler and more budget-friendly with Vendo. Quickly launch and sell products from multiple vendors, avoiding the complexities of inventory and shipping management. And the sales commissions hover around 20-30% instead of 5%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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