Case Study
Jan 8, 2024

Reformation eCommerce case study and how to start a look-alike marketplace

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Reformation is a sustainable fashion brand offering trendy, eco-friendly clothing like dresses, jeans, and tops for the conscious and stylish consumer. If you're jazzed about launching a similar eCommerce store with a marketplace twist, Vendo's your golden ticket to unveiling a look-alike marketplace brimming with an impressive selection of premium goods from a ton of top-notch brands. 

With Vendo, you'll have your marketplace live and kicking in no time, all while they handle the inventory and shipping headaches, freeing you up to zero in on what's crucial - your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Reformation's Eco-Chic Revolution:

Reformation is all about whipping up limited-edition, trendy collections straight from their downtown LA factory, which means they drop the freshest styles in a flash. They've nixed the middleman, selling directly through their chic boutiques and online store, so they can keep prices friendly for their fashion-forward fans. But it's not just about looking good; it's about doing good, too. They hunt down vintage gems and eco-friendly fabrics, and they're all about green practices from top to bottom in their supply chain. The result? Stunning fashion with way less environmental footprint than your average label.

Reformation's Best Selling Product Categories:


  1. Wrap Dresses: Flirty and flattering, perfect for brunch or a date night.
  2. Wedding & Party Dresses: Chic, sustainable options for bridesmaids and party-goers.


  1. Blouses & Bodysuits: From sleek, office-ready tops to casual, laid-back tees.
  2. Crop Tops: Trendy pieces for those sunny days and cool nights.


  1. Jeans: High-rise, skinny, and wide-leg options made from sustainable materials.
  2. Skirts: Mini, midi, and maxi skirts for every occasion.


  1. Coats & Jackets: Stylish, eco-conscious outerwear to keep you warm and looking cool.


  1. Bikinis & One-Pieces: Ethical swim options that are as flattering as they are environmentally friendly.

Keys to Reformation's Success:

Sustainable Practices:

  • Eco-friendly Materials: Commitment to using sustainable fabrics and vintage garments.
  • Green Supply Chain: Integrating environmentally friendly practices in every step from production to packaging.

Fast Fashion with a Twist:

  • Rapid Turnaround: Ability to quickly turn designs around to keep up with the latest trends.
  • Limited Editions: Creating a sense of urgency and exclusivity with limited-run collections.

Direct-to-Consumer Model:

  • Cost Control: Cutting out the middleman to provide better prices for customers.
  • Personal Touch: Direct selling allows for a more personal customer experience.

Strong Online Presence:

  • Engaging Website: A user-friendly online store that reflects the brand's chic and sustainable ethos.
  • Social Media Savvy: Active engagement with customers on various platforms.

Brand Identity:

  • Eco-Chic Aesthetic: A clear and appealing brand image that marries style with sustainability.
  • Transparency: Being open about practices and materials to build trust with consumers.

Community Engagement:

  • Involvement and Activism: Taking a stand on environmental issues and encouraging community involvement.

To replicate Reformation's success in your own e-commerce business, focus on sustainable practices, stay agile with your product offerings, control costs through a direct-to-consumer model, maintain a strong online presence, cultivate a clear and appealing brand identity, and engage actively with your community.

Get started with a look-alike marketplace like Reformation on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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