Case Study
Jun 2, 2023

REEF mobile app case study

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REEF mobile app offering congestion-reducing solutions and creating thriving, connected ecosystems for sustainable movement of goods and services. By incorporating Vendo's in-app shopping capabilities, a REEF-reminiscent app can effortlessly create a new revenue channel while enhancing user satisfaction. Seamlessly incorporate Vendo's platform via a WebView in your app, empowering users to explore and purchase products from domestic brands while earning a commission for each transaction.


Explore Vendo's comprehensive marketplace solution, featuring diverse brand options, seamless day-to-day operations, and multi-channel selling support.

Success factors of REEF mobile app

User-Friendly Interface: The REEF mobile app offers an intuitive and easy-to-navigate interface, ensuring a positive user experience.

Seamless Ordering Process: The app streamlines the ordering process, allowing users to place orders efficiently and conveniently.

Personalized Recommendations: REEF provides personalized recommendations based on user preferences and past orders, enhancing customer satisfaction.

Efficient Payment Options: The app offers various secure and convenient payment options, making transactions smooth and hassle-free.

Timely Notifications: REEF sends timely notifications regarding order status, promotions, and updates, keeping users informed and engaged.

Reliable Delivery Tracking: Users can track their orders in real-time, providing transparency and assurance about the delivery process.

Customer Support Integration: The app seamlessly integrates customer support features, allowing users to receive assistance promptly when needed.

Quality Control Measures: REEF ensures consistent quality by implementing rigorous quality control measures for both food and delivery services.

Integration with Rewards Program: The app integrates with a rewards program, incentivizing customer loyalty and repeat usage.

Continuous Improvement: REEF consistently gathers user feedback and data to make improvements, ensuring the app evolves to meet user needs and preferences

Suggestions for REEF mobile app's growth

Expand Service Areas: Consider expanding the app's service areas to reach a wider audience and tap into new markets.

Partner with More Restaurants: Forge partnerships with a diverse range of restaurants to offer a wider selection of cuisines, attracting more users.

Enhance Personalization: Invest in advanced algorithms to further personalize user experiences, catering to individual preferences and behavior.

Introduce Exclusive Deals: Implement exclusive deals and offers for app users to incentivize new downloads and increase user retention.

Integrate Social Media Sharing: Enable users to easily share their experiences and orders on social media platforms, leveraging word-of-mouth marketing.

Improve Delivery Times: Optimize delivery operations to reduce wait times, enhancing overall customer satisfaction and loyalty.

Implement User Referral Program: Introduce a referral program to encourage existing users to refer friends and family, expanding the user base.

Offer Corporate Accounts: Introduce corporate accounts for businesses, providing catering and group ordering options to capture the B2B market.

Enhance Loyalty Program: Revamp the loyalty program with more enticing rewards and tiers, encouraging repeat orders and customer retention.

Invest in Marketing Campaigns: Allocate resources to targeted marketing campaigns to raise awareness and drive app downloads, focusing on key demographics and areas for growth.

Suggestions for other businesses to replicate REEF success

Strategic Partnerships: Forge partnerships with a wide range of restaurants and eateries to offer a diverse selection of cuisine and attract a larger customer base.

User-Centric Design: Prioritize user experience by developing an intuitive and user-friendly app or platform that simplifies the ordering process.

Data-Driven Personalization: Implement algorithms to provide personalized recommendations and offers based on user behavior and preferences, enhancing customer satisfaction.

Seamless Payment Options: Offer secure and convenient payment methods to streamline transactions and provide a hassle-free experience for customers.

Efficient Delivery Logistics: Optimize delivery operations to ensure timely and reliable service, enhancing overall customer satisfaction and loyalty.

Customer Engagement: Utilize timely notifications and targeted marketing to keep customers engaged and informed about promotions, updates, and new offerings.

Quality Control Measures: Implement rigorous quality control measures for both food and delivery services to ensure consistent quality and customer satisfaction.

Loyalty Programs: Introduce a rewards program to incentivize customer loyalty and repeat business, offering enticing rewards for frequent users.

Social Media Integration: Enable users to share their experiences and orders on social media platforms, leveraging word-of-mouth marketing and user-generated content.

Continuous Improvement: Gather user feedback and data to make ongoing improvements, ensuring the business evolves to meet changing customer needs and preferences.

Supercharge your mobile app's ARPU through Vendo, empowering users to explore top-notch products from local brands and unlocking enhanced revenue streams.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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