Case Study
Dec 14, 2023

REEDSY Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a creative marketplace connecting authors with top-notch publishing professionals like editors, designers, and marketers. If you're thinking about starting up your own online marketplace for the same crowd, you should definitely check out Vendo. Vendo is super user-friendly and pretty affordable. In just a few days, Vendo can help you get your marketplace up and running. You'll be able to sell awesome products from domestic brands without the hassle of dealing with a dozen of inventory or shipping. Vendo handles all the tough stuff, leaving you to focus on making your marketplace really cool and unique.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Marketplace with an Inviting Affiliate Program: The Author's Ally kicked off as a unique online marketplace aimed at helping authors get their books out there. It's a place where writers can find and work with editors, designers, and marketers who really know their stuff. The numbers are impressive: thousands of professionals are listed, and a ton of authors have used their services to make their book dreams a reality.

Connecting Creativity and Expertise

What makes Reedsy stand out? They bring together creative minds and industry pros. Whether you're a first-time author or a seasoned writer, Reedsy has someone who can help polish your manuscript, design a killer cover, or plan your marketing strategy. This blend of talent and expertise is a big hit in the writing community.

Quality is King

Reedsy is all about quality. They're picky about who they let onto their platform, ensuring that authors get to work with the best in the business. This commitment to high standards has built them a reputation as a trusted place for authors seeking top-notch publishing services.

Spread the Word: Reedsy Affiliate Program

Reedsy affiliate program is pretty cool. If you have a blog or social media following, especially in the writing or publishing niche, you can promote Reedsy. When someone signs up or buys a service through your link, you get a commission. It's a win-win: Reedsy gets more clients, and affiliates earn something extra.

Crafting Your Own Marketplace Success

Want to create a marketplace like Reedsy? Focus on a specific niche and gather experts in that field. Ensure the quality of services or products you offer is top-notch. Consider an affiliate program to expand your reach. And most importantly, understand the needs of your target audience, just like Reedsy understands what authors and publishers need. Do these, and you could be well on your way to building a successful online marketplace.

Get started with a marketplace like Reedsy on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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