Case Study
Dec 19, 2023

REBELSMARKET Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by, a prominent online marketplace, offers a curated collection of alternative fashion and unique lifestyle products, providing shoppers with a platform to explore and express their individuality. If you're contemplating the launch of your own marketplace, Vendo is a great choice for its user-friendly interface and cost-effective features. 

Vendo allows you to quickly establish your online platform, featuring well-known domestic brands, all while efficiently managing inventory and shipping logistics. With Vendo taking care of these operational tasks, you have the freedom to concentrate on personalizing and enhancing your marketplace's unique identity.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Pioneering Alternative Marketplace Success

Fashioning a Unique Niche, an online marketplace specializing in alternative fashion and lifestyle products, boasts an inspiring success story that holds valuable insights for aspiring marketplace entrepreneurs. Founded in 2012, this platform has carved a niche for itself, with annual revenues exceeding $10 million.

A Marketplace with Attitude

At the heart of success is its ability to tap into the alternative culture. The platform hosts over 10,000 independent sellers, offering a catalog of over a million edgy and unique products. This diverse inventory has attracted millions of monthly visitors, building a dedicated customer base.

Affiliate Program: Partners in Rebellion

The affiliate program is a key component of their journey. By partnering with alternative fashion bloggers, influencers, and enthusiasts, they offer competitive commissions for promoting their platform and products. This alliance has not only expanded their reach but also fueled substantial sales growth.

Recreating RebelsMarket Triumph

To replicate marketplace achievements, consider these strategies:

  • Niche Specialization: Concentrate on a specific niche or subculture, like alternative fashion, to stand out in the marketplace landscape.
  • Unique Branding: Develop a strong brand identity that resonates with your target audience.
  • Affiliate Marketing: Establish a robust affiliate program to collaborate with influencers and expand your marketplace's reach.
  • Diverse Product Range: Offer a diverse range of high-quality and unique products to cater to your audience's distinctive tastes.
  • Community Engagement: Foster a sense of community and belonging among your customers to drive loyalty and repeat business. The Marketplace of Rebellion

In conclusion, marketplace success underscores the importance of niche specialization, unique branding, and a thriving affiliate program. By applying these strategies while tailoring them to your marketplace's unique identity, you can aspire to create a marketplace that resonates with a specific subculture and captures the hearts of your target audience.

Get started with a marketplace like RebelsMarket on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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