Case Study
Jan 2, 2024

Purple eCommerce Case Study and How to Start a Look-Alike Marketplace

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Purple is a company specializing in innovative sleep products, including mattresses and pillows, designed to provide a comfortable and restful night's sleep. Wanna start a look-alike eCommerce business in a marketplace model? Vendo's here to make it super easy. You'll be able to start selling loads of cool products from a bunch of awesome brands in no time!

Vendo simplifies the process of creating a successful eCommerce marketplace, offering access to a wide range of products from domestic brands. With Vendo taking care of inventory and shipping logistics, you can focus on providing excellent customer service, effectively launching and managing your marketplace, and keeping your primary focus on what truly matters – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Purple Journey as an E-commerce Business

Introduction to Purple
Purple, hailing from Utah, began its journey as a wheelchair cushion company in 2015 and has since evolved into a highly successful e-commerce brand revered for its innovative comfort products. The company's rise to fame in the sleep and comfort industry is attributed to its pioneering technologies and commitment to enhancing everyday life. Purple's product line, which includes mattresses, pillows, seat cushions, and platform bases, is designed with the singular goal of delivering unparalleled comfort and support to its customers.

Top-Selling Product Categories

At the forefront of Purple's offerings is its range of innovative mattresses, each designed to provide a unique sleeping experience that combines comfort with support.

  1. Purple Grid Mattress: Known for its signature Purple Grid technology, this mattress offers a balance of softness and firmness, adapting to the body's shape and providing relief at pressure points.
  2. Purple Hybrid Mattress: Combining the Purple Grid with responsive support coils, the Hybrid Mattress offers a more dynamic response to movement and enhanced airflow for a cooler sleep.

Understanding the importance of head and neck support for a good night's sleep, Purple's pillows are crafted to ensure optimal comfort.

  1. Purple Harmony Pillow: This pillow features a unique design that cradles the head while offering the cool, no-pressure support of the Purple Grid Hex technology.
  2. Purple Plush Pillow: For those who prefer a more traditional feel, the Purple Plush Pillow offers adjustable firmness and a super-soft, moisture-wicking cover.

Seat Cushions:
Purple extends its comfort technology beyond the bedroom with seat cushions designed to enhance the sitting experience, whether at home, in the office, or on the go.

  1. Purple Double Seat Cushion: Ideal for those who spend long hours sitting, this cushion provides pressure relief and support with its dual-layer design.
  2. Purple Royal Seat Cushion: Offering a balance of softness and support, the Royal Seat Cushion is versatile and portable, making any seat more comfortable.

Platform Bases:
Complementing its mattresses, Purple offers platform bases engineered to provide sturdy, reliable support and elevate the overall sleep experience.

  1. Purple PowerBase: A customizable base with adjustable positions, the PowerBase transforms your bed into a personal comfort zone with features like massage and zero-gravity positioning.
  2. Purple Platform Bed: For a simpler, sleek option, the Purple Platform Bed offers a sturdy, no-squeak frame designed to enhance the performance of your mattress.

From its humble beginnings to its status as a leader in the comfort industry, Purple has continuously innovated and expanded its product line to meet and exceed customer expectations. 

Whether it's through a mattress that perfectly balances softness and support, a pillow that keeps you cool and comfortable all night, a seat cushion that transforms any chair into a haven of comfort, or a platform base that elevates your sleep literally and figuratively, Purple is dedicated to improving the quality of life for its customers. 

As the company continues to grow and evolve, its commitment to innovation, quality, and customer satisfaction remains unwavering, ensuring that when it comes to comfort, Purple is a name you can trust.

Success Factors for E-commerce Success

  1. Innovation: Purple's success stems from its commitment to innovation, developing unique mattress technology like the Purple Grid.
  2. Quality: They prioritize product quality, ensuring customers receive comfortable and durable items.
  3. Customer Experience: Purple focuses on delivering an exceptional customer experience, from user-friendly online shopping to responsive customer support.
  4. Brand Identity: Building a distinct brand identity with memorable marketing and a quirky yet approachable image has set Purple apart.
  5. Diversification: Expanding their product range beyond mattresses helped Purple attract a broader customer base.
  6. Online Presence: Establishing a strong online presence and e-commerce platform is essential for reaching customers effectively.
  7. Customer Reviews: Positive customer reviews and word-of-mouth recommendations have played a significant role in Purple's growth.
  8. Responsive Supply Chain: Maintaining an efficient supply chain ensures products are readily available to meet customer demands.

By following these success factors, aspiring e-commerce businesses can aim for their own prosperous journey in the digital marketplace.

Get started with a look-alike marketplace like Purple on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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