Case Study
Dec 14, 2023

PRICE SHOES Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a dynamic online marketplace offering a vast selection of fashionable footwear for all ages and styles. It's a one-stop destination for shoe lovers seeking the latest trends and affordable prices. Thinking about starting your own online marketplace? Give Vendo a go.

Vendo is really easy to use and pretty affordable. In just a couple of days, you can get your marketplace ready to rock. You can sell awesome products from domestic brands without worrying about inventory or shipping hassles. Vendo takes care of the complicated bits, so you can have fun making your marketplace stand out and be awesome.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Marketplace Triumph with a Affiliate Program

The Rise to Success, operated by Grupo Empresarial San José S.A. de C.V., has carved a niche for itself in the highly competitive world of online fashion retail. Focusing primarily on the Mexican market, the company has specialized in the Fashion category, particularly footwear. With its unique business model and a keen focus on meeting the demands of its customers, has achieved significant success. In 2022, the company generated a remarkable $57.4 million in net sales, positioning itself as a significant player in Mexico's e-commerce landscape, particularly in the fashion sector​​.

Affiliate Program and Business Model business model includes a strong emphasis on catalog sales, offering a vast array of products across various categories. They boast more than 35,000 products, spread over 100 different versions of catalogs, which is a testament to their extensive range. The company's affiliate program plays a pivotal role in this model, encouraging individuals to become micro-entrepreneurs. By joining the affiliate program, individuals can start their own business, selling products from extensive catalog. This model not only drives sales for the company but also creates entrepreneurial opportunities for people​​.

Key Strategies for Success

  • Broad Product Range: Offering over 35,000 products in various categories ensures that meets a wide range of customer needs.
  • Catalog Sales: Their unique approach to catalog sales empowers individuals to become part of the business, expanding the company's reach.
  • Strategic Store Placement: With 17 large stores and 22 community stores strategically placed, maximizes its market presence.
  • Focus on Fashion and Footwear: Specializing in these categories has allowed to become a market leader in these segments.

Replicating Success

For those looking to emulate success in starting a new marketplace, consider the following:

  • Specialize and Diversify: Focus on a specific niche, like fashion or footwear, but ensure a diverse range of products within that niche.
  • Empower Micro-Entrepreneurs: Implement an affiliate program that encourages individuals to start their own businesses under your brand. This strategy not only expands your reach but also builds a loyal customer and sales base.
  • Strategic Physical Presence: While being an online marketplace, having physical stores can enhance brand visibility and trust.
  • Innovate Constantly: Stay ahead in product innovation, pricing strategies, and customer engagement to keep the marketplace dynamic and appealing.

Conclusion: A Story of Empowerment and Innovation is a success story not just about numbers; it's a narrative of empowering individuals, innovating in the retail space, and strategically placing themselves in a competitive market. Their model shows that with the right strategies, a focus on empowering entrepreneurs, and a commitment to innovation, success in the online marketplace is achievable.

Get started with a marketplace like Priceshoes on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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