Case Study
Oct 13, 2023

Poosh multi-vendor marketplace success

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Poosh is a lifestyle brand and website founded by Kourtney Kardashian, known for her role in the Kardashian-Jenner family. Poosh primarily provides content related to health, wellness, beauty, and lifestyle topics. They offer articles, tips, and an online marketplace with a selection of products to help people lead healthier and more balanced lives.

Using Vendo, launching your own multi-vendor marketplace is now easier and more cost-effective than ever before. You can start selling products from multiple vendors and have your marketplace up and running in a matter of days, without the hassle of dealing with inventory and shipping.

Vendo operates on a streamlined dropshipping model, which means you won't have to worry about the logistical challenges, enabling you to concentrate on expanding your marketplace.


A Glimpse into Poosh's History

Poosh made its debut in 2019, spearheaded by Kourtney Kardashian, the eldest of the Kardashian-Jenner clan. It emerged with a distinctive mission - to curate a space that empowers individuals to lead healthier, more balanced lives. Kourtney and her team envisioned a platform that transcended the ordinary, offering a fusion of informative articles and a carefully curated selection of products. This dynamic vision laid the foundation for the brand that we know today.

The Secrets Behind Poosh's Success

Poosh's triumph lies in its ability to seamlessly blend the realms of content creation and e-commerce, providing a curated shopping experience backed by compelling information. Here's what makes Poosh stand out:

Content Quality

Poosh's articles are crafted with expertise, offering insightful advice and recommendations on various aspects of well-being. The content is not just promotional but educational, providing value to readers.

Curated Selection

The Poosh shop is a multi-vendor marketplace boasting a collection from over 50 brands. The products are carefully chosen to align with Poosh's ethos, ensuring they meet the brand's standards of quality and relevance.

Kourtney Kardashian's Personal Touch

Kourtney's personal brand and commitment to a holistic lifestyle resonate with her audience. Her active involvement in the curation and endorsement of products lends authenticity and trustworthiness to the marketplace.

User-Friendly Interface

Poosh's website is user-friendly and well-organized. Visitors can easily navigate between articles and the shop, enhancing the overall user experience.

Strategic Partnerships

Poosh has fostered partnerships with established brands, which not only increases product variety but also enhances the marketplace's reputation.

Replicating Poosh's Success

Whether you aspire to establish an online marketplace or monetize your content like Poosh, here are some key takeaways from Poosh's journey:

Quality Content

Prioritize creating high-quality, informative, and engaging content that resonates with your target audience.

Curated Selection

If you're running a marketplace, ensure that your product selection is curated and relevant. Quality over quantity is essential.

Personal Branding

Building a personal brand and staying true to your values can foster trust among your audience.

User Experience

Invest in a user-friendly website or platform to enhance the overall user experience.


Collaborate with established brands or influencers to expand your reach and credibility.

Poosh has carved a distinctive niche by combining content with e-commerce. It serves as an example of a well-executed blend of informative content and a meticulously curated marketplace, inspiring others to embark on a similar journey. Whether you're looking to launch your own online marketplace or monetize your content, Poosh's journey provides valuable insights into achieving success in the ever-evolving online landscape.

Get started with a marketplace like Poosh on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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