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Case Study
Oct 12, 2023

Polygon Affiliate Revenue Success Tripled

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Polygon, a notable player in the gaming and entertainment journalism landscape, holds a significant position in delivering comprehensive coverage and insights. With a strategic focus on affiliate links, Polygon emphasizes the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Polygon to significantly amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly shopping experience into its content, Polygon can strategically enhance its monetization strategies, providing an interactive and engaging platform for gaming enthusiasts.


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Experience the difference with Vendo – unlike standard affiliate links, it excels in extending visitor engagement, safeguarding customer data, and creating pathways for effective upselling strategies.

Unlocking Success in Digital Publishing

Polygon is a multimedia platform that focuses on video games, entertainment, and culture. Launched in 2012, Polygon has become a prominent source for gaming news, reviews, features, and video content. The success of Polygon is rooted in its comprehensive coverage of the gaming industry, engaging multimedia content, and a community-oriented approach that caters to both avid gamers and a broader audience interested in gaming culture.

Success Factors of Polygon

1. Comprehensive Gaming Coverage:

Polygon's success is driven by its comprehensive coverage of the gaming industry. The platform provides in-depth news, reviews, features, and analysis, ensuring it remains a go-to source for a wide range of gaming-related content.

2. Engaging Multimedia Content:

Polygon prioritizes engaging multimedia content, including videos, podcasts, and interactive features. This approach caters to diverse preferences within the audience, offering a rich and dynamic user experience beyond traditional text-based articles.

3. Community-Oriented Approach:

Polygon fosters a community-oriented approach, recognizing the importance of audience participation. Features such as community forums, comments sections, and user-generated content contribute to a sense of community and shared enthusiasm for gaming.

4. Industry Insights and Analysis:

The platform provides industry insights and analysis that go beyond basic news reporting. Polygon's editorial team offers thoughtful commentary, critiques, and analyses, contributing to a deeper understanding of the gaming landscape.

5. Inclusivity and Diversity:

Polygon is committed to inclusivity and diversity in its content. The platform covers a broad spectrum of gaming genres, platforms, and cultural aspects, ensuring representation and relevance for a diverse audience.

6. Video Game Reviews:

Polygon's reviews play a significant role in its success. The platform's approach to game reviews includes detailed analyses, consideration of various factors, and a focus on providing valuable information to both hardcore gamers and casual enthusiasts.

7. Collaboration with Influencers:

Collaborations with gaming influencers and industry experts contribute to Polygon's success. Partnering with key figures in the gaming community enhances the platform's credibility and expands its reach to a broader audience.

8. Interactive Features:

Interactive features, such as live streams, interactive articles, and community-driven events, add an extra layer of engagement. Polygon recognizes the interactive nature of the gaming community and actively incorporates elements that encourage user participation.

9. Tech and Gaming Culture Coverage:

Polygon covers not only games but also the broader tech and gaming culture. Articles and features exploring the cultural impact of gaming, technological advancements, and emerging trends contribute to the platform's relevance and influence.

10. Adapting to Industry Trends:

The success of Polygon is tied to its ability to adapt to industry trends. The platform stays current with emerging technologies, gaming platforms, and cultural shifts, ensuring that its content remains relevant in a rapidly evolving gaming landscape.

Polygon's Audience and Their Values

Passionate Gamers:

Polygon's audience consists of passionate gamers who value in-depth coverage, insightful analysis, and engaging content related to their favorite hobby. These users appreciate a platform that understands and caters to their diverse gaming interests.

Community Engagement:

Polygon's audience values community engagement. Users seek opportunities to connect with fellow gamers, share opinions, and participate in discussions around gaming topics, fostering a sense of belonging within the gaming community.

Insightful Commentary:

The audience appreciates insightful commentary and analysis. Polygon's users are interested in content that goes beyond basic reporting, providing them with thoughtful perspectives, critiques, and analyses that deepen their understanding of the gaming industry.

Suggestions for Replicating Polygon's Success

1. Comprehensive Content Coverage:

Prioritize comprehensive coverage of the chosen niche, whether it's gaming or another area of interest. Provide a diverse range of content, including news, reviews, features, and analysis, to cater to different audience preferences.

2. Engaging Multimedia Content:

Embrace engaging multimedia content. Incorporate videos, podcasts, and interactive features to enhance the user experience and cater to a broader audience with varied content consumption preferences.

3. Community Building:

Foster a sense of community. Implement features such as forums, comments sections, and user-generated content to encourage audience participation, build a community, and create a space for like-minded individuals to connect.

4. Thoughtful Analysis and Commentary:

Provide thoughtful analysis and commentary. Offer insights, critiques, and perspectives that go beyond basic reporting, adding value to the audience's understanding of the chosen niche and establishing the platform as an authority.

5. Inclusivity and Diversity:

Prioritize inclusivity and diversity in content. Ensure that the platform covers a broad spectrum of topics, perspectives, and voices to resonate with a diverse audience and foster a sense of representation.

6. Collaborate with Influencers:

Explore collaborations with influencers and experts in the chosen niche. Partnering with key figures within the community enhances credibility, expands reach, and brings diverse perspectives to the platform.

7. Interactive Features:

Incorporate interactive features. Whether through live streams, interactive articles, or community-driven events, create opportunities for user participation and engagement, recognizing the interactive nature of modern online communities.

8. Coverage Beyond Core Content:

Consider coverage beyond the core content. If applicable, explore related aspects, trends, or cultural elements associated with the chosen niche to provide a holistic and comprehensive experience for the audience.

9. Stay Tech-Savvy:

Stay tech-savvy and adapt to industry trends. Keep abreast of technological advancements, emerging platforms, and shifts in user behavior to ensure the platform remains relevant in a dynamic and evolving digital landscape.

10. User-Driven Adaptations:

Adapt based on user feedback and preferences. Pay attention to audience reactions, analyze user data, and be open to making adjustments to the platform's offerings to align with the evolving needs and expectations of the audience.

In conclusion, replicating the success of Polygon involves a strategic focus on comprehensive content coverage, engaging multimedia content, community building, and thoughtful analysis. By understanding the values of the target audience and implementing effective strategies, a new platform can establish itself as a dynamic and influential player within its chosen niche.

However, an alternative strategy to generate revenue from your online audience is worth exploring.

Building your multi-brand marketplace on Vendo has the potential to triple your affiliate sales commission to an impressive 20-30%.

Moreover, the increased duration users invest in your pages results in enhanced customer data retention, laying the foundation for a robust email list and diverse opportunities for upselling down the line.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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