Case Study
Oct 9, 2023

PetSmart multi-vendor marketplace success

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PetSmart is a well-known online marketplace that caters to pet lovers' every need. From fluffy felines to loyal canines, chirpy birds to scaly reptiles, and everything in between, PetSmart has become the go-to destination for pet owners looking to provide the best for their furry, feathered, or scaly companions.

Using Vendo, launching your own multi-vendor marketplace has never been more cost-effective and uncomplicated. You can commence selling items from a multitude of vendors and become operational within a matter of days, all while avoiding the hassles of inventory management and shipping.

Vendo employs a streamlined dropshipping approach, freeing you from the intricacies of logistics and enabling you to concentrate on expanding your marketplace.


Origins and History

Founded in 1986, PetSmart began as a single store in Phoenix, Arizona. Its mission was simple: to offer a convenient and comprehensive shopping experience for pet owners. Over the years, it has evolved from a small pet supply store into a thriving online marketplace.

Growth and Evolution

PetSmart's growth is nothing short of impressive. They expanded their physical presence across the United States and Canada, establishing themselves as a trusted pet supply retailer. With the advent of the internet, they embraced e-commerce, launching their online platform. This digital leap allowed them to serve a broader audience and offer an extensive range of products and services.

Success Factors

Several factors contribute to PetSmart's remarkable success as an online marketplace:

Variety of Products

PetSmart offers an extensive selection of pet products, from high-quality pet food to toys, grooming supplies, and even live animals.


PetSmart's knowledgeable staff, both in-store and online, provide pet owners with advice and guidance, making them feel confident in their pet care choices.

Customer Loyalty

Their loyalty program, "PetSmart Treats," offers rewards and discounts to frequent shoppers, incentivizing customer loyalty.

Community Engagement

PetSmart actively engages with pet communities, hosting adoption events and supporting animal welfare initiatives.

Replicating PetSmart's Success

If you're looking to replicate PetSmart's success as an online marketplace, consider these key steps:

Product Diversity

Offer a wide range of high-quality pet products, catering to various animals and their needs.

Customer Support

Provide excellent customer service, both online and offline, with knowledgeable and friendly staff.

Service Integration

Consider incorporating related services or expert advice into your platform to create a holistic customer experience.

Loyalty Programs

Implement loyalty programs or rewards to encourage repeat business and customer engagement.

Community Involvement

Support and engage with pet communities to build trust and goodwill.

In conclusion, PetSmart's journey from a single store to a thriving online marketplace is a testament to its commitment to pet owners. By offering diverse products, top-notch customer service, and a strong community presence, they have created a winning formula for success in the pet industry. If you're looking to make your mark in the online marketplace world, PetSmart's story provides valuable lessons to follow.

Get started with a marketplace like PetSmart on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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