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Case Study
Oct 12, 2023

Petco marketplace affiliate program

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Petco is a major pet retail chain in the United States, offering a wide range of pet supplies, pet food, grooming services, and products for various types of pets, including dogs, cats, birds, and fish. If you’re looking for a Petco affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

With Vendo, you can effortlessly and cost-effectively establish your multi-vendor marketplace. Quickly venture into selling products from various vendors, without entanglement in inventory and shipping details. And the sales commissions hover around 20-30% instead of 10%.

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With Vendo, access a comprehensive solution for your marketplace operations, including an automated platform for daily tasks, a selection of brands or the option to include your own, merchandising and marketing tools, sales across different channels (such as your website, emails, SMS, mobile app, social media), and continuous support for scaling your marketplace.

Petco Marketplace Success Factors

Petco, established in 1965, has evolved from a small veterinary supply store to the second-largest pet retailer in the world. With over 1,500 locations across the United States, Puerto Rico, and Mexico, it serves a vast array of pet care needs, contributing significantly to the multi-billion-dollar pet industry. Here are key reasons behind Petco's success:

  • Steady Growth: Petco's expansion from a mail-order business to a retail giant with hundreds of stores showcases its steady growth and adaptability​​.
  • Diverse Services & Partnerships: Offers a broad range of pet products and services, including its own veterinary clinics and partnerships with notable brands and vet care providers​​.
  • Innovative Public Offerings: Has gone public twice, reflecting investor confidence and securing significant capital, most recently $840 million in a 2021 IPO​​.
  • Community & Charity Initiatives: Established the Petco Foundation to support pet charities and launched the National Pet Food Bank, demonstrating its commitment to pets and their owners​​.
  • Solid Financial Performance: Achieved $3.16 billion in revenue in 2020, with expectations of continued growth in pet care spending​​.

Petco Affiliate Program

The Petco Affiliate Program is an opportunity for content creators and marketers to partner with a well-known brand in the pet industry, promoting a wide range of pet products and services. Here are key aspects of the affiliate program:

  • Competitive Commissions: Affiliates earn a 10% commission on sales, tapping into the multi-billion-dollar pet niche​​.
  • Broad Product Selection: Offers a large catalog of items for dogs, cats, reptiles, fish, and more, catering to a wide audience​​.
  • Supportive Affiliate Management: Includes extensive resources like banners and links, with a management team ready to assist​​.
  • Short Tracking Cookie: The 7-day tracking cookie period may require quick conversions but is part of a streamlined platform on Commission Junction​​.
  • Exclusive Offers & Brand Strength: Benefits from a huge product catalog with exclusive offers and leverages Petco's brand reputation for stronger promotions​​.

Get started with a marketplace like Petco on Vendo. Get 3-5x higher sales commission!

With Vendo, you can effortlessly and cost-effectively establish your multi-vendor marketplace. Quickly venture into selling products from various vendors, without entanglement in inventory and shipping details. And the sales commissions hover around 20-30% instead of 10%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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