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Case Study
Oct 18, 2023

Pet Smart marketplace affiliate program

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PetSmart is a large retail chain in North America that specializes in pet products and services, offering a wide range of items such as pet food, toys, grooming supplies, and pet adoption services. If you’re looking for a Pet Smart affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

With Vendo, you can effortlessly and cost-effectively establish your multi-vendor marketplace. Quickly venture into selling products from various vendors, without entanglement in inventory and shipping details. And the sales commissions hover around 20-30% instead of 5%.

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With Vendo, access a comprehensive solution for your marketplace operations, including an automated platform for daily tasks, a selection of brands or the option to include your own, merchandising and marketing tools, sales across different channels (such as your website, emails, SMS, mobile app, social media), and continuous support for scaling your marketplace.

Pet Smart Marketplace Success Factors

Founded in 1986, PetSmart has become North America's largest specialty pet retailer, offering an extensive range of services and solutions for pets. It operates around 1,660 stores in the United States, Canada, and Puerto Rico, featuring in-store boarding facilities and a wide variety of pet products. Here are key reasons behind PetSmart's success:

  • Rapid Expansion: From a single store, PetSmart quickly grew, opening additional locations and evolving into a major pet retail chain​​.
  • Innovative Retail Experience: Introduced a unique retail concept allowing pets in-store and promoting pet adoptions, fostering a community around pet ownership​​.
  • Diverse Services: Offers a wide range of services including adoption centers, veterinary clinics, and grooming services, becoming a one-stop solution for pet owners​​.
  • Robust Financial Growth: Registered significant financial growth with annual sales reaching $106.6 million and net income of $400,000 by 1992​​.
  • Major Acquisition: In 2014, PetSmart was acquired by BC Partners for $8.7 billion, marking it as a significant player in the pet retail industry​​.

Pet Smart Affiliate Program

The PetSmart Affiliate Program provides an opportunity to promote a wide range of pet products and services, ideal for those with pet-related content looking to monetize their website or blog. Here are key aspects of the affiliate program:

  • Commission Rate: Offers a commission rate of 4.8% on sales generated through affiliates​​.
  • Program Availability: Available through Flex Offers, providing a reliable platform for affiliates​​.
  • Target Audience: Ideal for promoting to a pet-loving audience with a diverse range of pet care needs​​.
  • Brand Reputation: Leverages PetSmart's status as one of the largest specialty pet retailers, benefiting from its trusted reputation​​.
  • Earnings Potential: High conversion rates and low return rates, translating into increased earnings for affiliates​​.

Get started with a marketplace like Pet Smart on Vendo. Get 3-5x higher sales commission!

With Vendo, you can effortlessly and cost-effectively establish your multi-vendor marketplace. Quickly venture into selling products from various vendors, without entanglement in inventory and shipping details. And the sales commissions hover around 20-30% instead of 5%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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