Pair is a mobile shopping app that specializes in matching couples' outfits. The app was launched in 2017 and has since gained a following of over 1 million users. Adding in-app shopping to your mobile app with Vendo could be the key to replicating their success. By incorporating a WebView to create your own marketplace, you can provide your users with access to an array of fantastic products from domestic brands, while generating a commission on each sale.
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Looking for a one-stop-shop for all your marketplace needs? Vendo has got you covered. With a marketplace platform that automates day-to-day operations, a catalog of brands to choose from, the ability to invite your own brands, merchandising and promotional tools, the ability to sell through multiple channels (including your existing website, emails & SMS, mobile app, and social media), and ongoing daily support to help you scale your marketplace business.
Success Factors of Pair mobile shopping app
Unique Shopping Experience
Pair Inc.'s unique focus on matching couples' outfits sets it apart from other shopping apps. By offering a specialized service, Pair Inc. is able to attract a niche audience and build a strong brand identity.
AI Technology
Pair Inc. uses AI technology to suggest matching outfits for couples. By analyzing users' past purchases and preferences, Pair Inc. is able to suggest outfits that are likely to appeal to both partners. This helps to increase customer satisfaction and encourages repeat purchases.
User-Friendly Interface
Pair Inc.'s interface is user-friendly and easy to navigate. Users can browse outfits by category or search for specific items. The app also allows users to save items to their wishlist for future reference.
Wide Selection of Brands
Pair Inc. offers a wide selection of brands, ranging from high-end luxury brands to more affordable options. This allows users to find products that fit their budget and style preferences.
Convenient Payment Options
Pair Inc. offers multiple payment options, including credit card, debit card, and mobile payment methods such as Apple Pay and Google Wallet. This makes it easy for users to complete their purchases quickly and efficiently.
Fast Shipping and Easy Returns
Pair Inc. offers fast shipping options, with most orders arriving within 2-3 business days. The app also offers easy returns, with users able to initiate returns directly from the app.
Social Media Integration
Pair Inc. integrates with social media platforms such as Instagram, allowing users to share their matching outfits with their followers. This helps to increase brand awareness and encourages users to make purchases.
Suggestions for growth
Expand Product Offerings: While Pair Inc. focuses on matching couples' outfits, expanding the product offerings to include individual items could attract new customers who are not in a relationship.
Offer Customization Options: Offering customization options, such as the ability to personalize items with initials or names, could increase customer engagement and loyalty.
Partner with Influencers: Partnering with influencers who specialize in couples' fashion could help to increase brand awareness and attract new customers.
Offer Discounts and Promotions: Offering discounts or promotions can help to incentivize customers to make purchases. This could include offering a discount on a user's first purchase or running a sale on select items.
Expand Internationally: Pair Inc.'s current footprint is primarily in the United States. Expanding internationally could help to attract new customers and increase revenue.
Offer Subscription Services: Offering subscription services, such as a monthly box of matching outfits, could increase customer retention and loyalty.
Offer In-Store Experiences: Pair Inc. could offer in-store experiences, such as pop-up shops or styling sessions, to increase brand awareness and engagement.
Suggestions for other businesses to replicate Pair’s success
Identify a Niche Audience: Like Pair Inc., identifying a niche audience can help to build a strong brand identity and attract loyal customers.
Use AI Technology: Using AI technology can help to personalize the shopping experience for each user, increasing customer satisfaction and loyalty.
Offer Social Media Integration: Integrating with social media platforms can help to increase brand awareness and encourage users to make purchases.
Focus on Sustainability: Like STYL, focusing on sustainability can appeal to consumers who are increasingly concerned about the environmental impact of their purchases.
Offer Customization Options: Offering customization options can increase customer engagement and loyalty.
Expand Internationally: Expanding internationally can help to attract new customers and increase revenue.
Offer Subscription Services: Offering subscription services can increase customer retention and loyalty.
Partner with Influencers: Partnering with influencers can help to increase brand awareness and attract new customers.
Offer In-Store Experiences: Offering in-store experiences can increase brand awareness and engagement.
Offer Discounts and Promotions: Offering discounts or promotions can help to incentivize customers to make purchases.
Interested in increasing your mobile app ARPU? Try Vendo. By letting your users shop for amazing products from domestic brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.
START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO
- Book a demo call: We’ll set up your demo marketplace and populate it with products
- Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
- Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
- Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
- Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
- Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
- Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
- Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.
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