Case Study
Dec 21, 2023

ORDERMYGEAR Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by, a leading online marketplace, provides a platform for custom sports and apparel ordering, offering a streamlined and efficient marketplace experience for teams, organizations, and suppliers. If you're considering launching your own marketplace, Vendo stands out as a superb choice, renowned for its intuitive interface and cost-effectiveness. 

Vendo platform simplifies the process of setting up your marketplace, allowing you to showcase well-known domestic brands while efficiently handling inventory and shipping logistics. With Vendo handling the operational aspects, you can channel your energy into crafting a distinctive and appealing marketplace that effectively resonates with your desired customer demographic.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. A Winning Play in the Custom Sports Marketplace

Championing Customization, an online marketplace specializing in custom sports and apparel ordering, has scored an impressive success story that holds valuable lessons for aspiring marketplace entrepreneurs. Since its inception in 2008, this platform has become the go-to marketplace for teams, organizations, and suppliers, with an annual revenue exceeding $50 million.

Numbers That Speak Volumes

At the core of triumph is its dedication to customization. The marketplace serves over 4,000 clients, with more than 5 million unique products created through their platform. These staggering figures not only underscore its market presence but also highlight its remarkable financial achievements.

Affiliate Program: Partnering for Growth affiliate program has been a game-changer in their journey. By collaborating with sports influencers, team organizers, and apparel bloggers, they offer competitive commissions for promoting their platform and products. This strategic partnership has not only expanded their reach but also contributed significantly to sales growth.

Crafting Your Marketplace Success Playbook

To replicate marketplace achievements, consider these winning strategies:

  1. Niche Specialization: Focus on a specific niche, such as custom sports apparel, to cater to a dedicated and enthusiastic audience.
  2. Diverse Offerings: Provide a wide range of customization options and sports-related products to meet the diverse needs of teams and organizations.
  3. Affiliate Marketing: Establish a robust affiliate program to collaborate with influencers and expand your marketplace's reach within the sports industry.
  4. User-Friendly Experience: Prioritize an intuitive and efficient ordering platform for your customers.
  5. Client Engagement: Build lasting relationships with clients through exceptional service and ongoing support. Where Customization Meets Marketplace

In conclusion, marketplace success emphasizes the importance of niche specialization, a diverse product catalog, and a thriving affiliate program. By applying these strategies while tailoring them to your marketplace's unique identity, you can aim to create a platform that resonates with sports enthusiasts, enabling them to customize and order with ease, scoring impressive results in your niche marketplace.

Get started with a marketplace like OrderMyGear on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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