Case Study
Sep 13, 2023

Ontheline mobile shopping app case study

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Ontheline is a mobile shopping app that utilizes advanced algorithms and machine learning capabilities to provide tailored product recommendations, enhancing the user experience.

To achieve similar success, consider integrating in-app shopping into your mobile app using Vendo. By adding your own marketplace within a WebView, you can offer your users the convenience of shopping for a wide range of products from local brands, while earning a commission on each sale.


Vendo is the ultimate solution for your marketplace requirements. Our platform automates your day-to-day tasks, provides access to a wide range of brands or the option to invite your own brands, offers merchandising and promotional tools, facilitates multi-channel selling (website, emails & SMS, mobile app, social media), and delivers ongoing support to help you succeed in growing your marketplace business.

Main Success Factors of Ontheline mobile shopping app

1. Personalization

Ontheline's success can be attributed to its focus on personalization. The app provides personalized product recommendations based on user preferences and purchase history, increasing customer engagement and satisfaction.

2. Extensive Product Catalog

One of the main factors contributing to Ontheline's success is its extensive product catalog. The app offers a vast selection of products across various categories, ensuring that customers can find what they need in one place.

3. Streamlined Checkout Process

Ontheline has streamlined the checkout process, making it quick and hassle-free for users. The app offers various payment options and secure transaction processing, ensuring a seamless shopping experience.

4. Efficient Customer Support

Ontheline's commitment to customer satisfaction is evident through its efficient customer support system. The app provides timely assistance, resolving queries and concerns promptly, resulting in high customer satisfaction rates.

Suggestions for Growth

1. Expand Product Categories

To drive growth, Ontheline can expand its product categories to attract a broader customer base. By diversifying its offerings and including niche products or specialized categories, the app can cater to a wider range of customer needs and preferences.

2. Introduce Subscription Plans

Introducing subscription plans can incentivize customers to choose Ontheline as their primary shopping platform. By offering exclusive perks or discounts on delivery fees for subscribers, the app can encourage customer loyalty and repeat purchases.

3. Leverage Social Media Marketing

Utilizing social media platforms to build brand awareness and engage with customers can help Ontheline expand its reach and attract new users. By sharing compelling content and running targeted ad campaigns, the app can effectively reach its target audience.

4. Collaborate with Influencers and Brands

Partnering with influencers and popular brands can help Ontheline increase its brand visibility and attract new customers. Collaborative marketing campaigns and brand collaborations can tap into new markets and drive user acquisition.

Suggestions for other businesses to replicate Ontheline's success

1. Prioritize Personalization

To replicate Ontheline's success, businesses should prioritize personalization and offer tailored product recommendations based on user preferences and purchase history.

2. Streamline the Checkout Process

Creating a seamless checkout process is crucial for success. Businesses should focus on intuitive navigation, personalized recommendations, and easy checkout processes to enhance customer satisfaction and drive engagement.

3. Invest in Efficient Customer Support

Providing reliable customer support is essential for building trust with customers. Businesses should invest in efficient customer support systems, ensuring timely assistance for queries or concerns.

4. Embrace Technological Advancements

Leveraging advanced technologies such as machine learning algorithms or data analytics can enhance the user experience and provide personalized recommendations, driving customer engagement and loyalty.

5. Expand Product Offerings

Offering a diverse range of products can cater to a wider range of customer needs and preferences, attracting a larger user base.

6. Collaborate with Influencers and Brands

Partnering with influencers or popular brands can help businesses increase brand visibility and attract new customers. Collaborative marketing campaigns or brand collaborations can tap into new markets and drive user acquisition.

7. Provide Seamless Delivery Services

Ensuring fast and reliable delivery is crucial for providing a holistic shopping experience. Businesses should invest in their own delivery services or partner with reliable logistics providers to enhance customer satisfaction and encourage repeat purchases.

Drive higher earnings for your mobile app with Vendo. Give your users the chance to discover and buy fantastic products from local brands, while earning a commission that's triple the industry average of 20-30%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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