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Case Study
Nov 12, 2023

Onion Inc Affiliate Revenue Success Tripled

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Onion Inc., the parent company of satirical news platform The Onion and other digital media properties, is recognized for its unique and humorous take on current events. Onion Inc. acknowledges the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Onion Inc. to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. 

By seamlessly incorporating shoppable products and a user-friendly shopping experience into its content, Onion Inc. can strategically enhance its monetization efforts, providing an enriched and amusing platform for its audience.


Simplify your marketplace operations with Vendo – the one-stop-shop that has it all. Enjoy a platform automating day-to-day operations, a curated brand catalog (or the ability to invite your own), merchandising tools, and the flexibility to sell through various channels. Vendo ensures ongoing daily support as your marketplace business expands.

Ditch the ordinary and embrace the extraordinary with Vendo; it outshines traditional affiliate links by fostering extended visitor engagement, securing customer data, and unlocking upselling potential.

Success factors for The Onion Inc

Satirical Excellence: Maintaining a high standard of satirical content that is witty, clever, and resonates with the audience.

Humor and Entertainment Value: Providing humorous and entertaining content that engages readers and keeps them coming back for more.

Timeliness: Delivering timely satirical news and commentary on current events and popular culture to stay relevant and attract a wide audience.

Distinctive Voice: Establishing a unique and recognizable editorial voice that sets The Onion apart from other satire publications.

Audience Engagement: Building a strong community of readers through interactive features, comments sections, and social media engagement.

Digital Presence: Maintaining a strong online presence through a user-friendly website, social media platforms, and digital content distribution.

Adaptability: Being flexible and responsive to changes in trends, news cycles, and audience preferences to remain relevant and competitive in the satire industry.

Creative Collaborations: Partnering with other satirical publications, comedians, or influencers to expand reach and enhance credibility.

Brand Recognition: Establishing The Onion as a well-known and trusted source of satire among its target audience.

Innovation: Continuously innovating in content creation, storytelling techniques, and digital strategies to keep the audience engaged and entertained.

Evaluation of Onion Inc value proposition and audience

Value Proposition:

Clarity and Differentiation: Is The Onion Inc's value proposition clear and distinct, communicating its unique brand of satirical content and humor to its audience?

Relevance and Engagement: Does The Onion Inc provide timely, engaging, and humorous satirical news and commentary that resonates with its readers?

Editorial Voice: How strong and consistent is The Onion Inc's satirical editorial voice in setting trends, offering insights, and connecting with its audience?

Humor and Entertainment Value: Does The Onion Inc deliver humor and entertainment value that keeps its audience engaged and coming back for more?

Innovation: Is The Onion Inc innovative in content creation, storytelling techniques, and digital strategies to keep its audience entertained and interested?


Demographics: What are the demographics of The Onion Inc's audience in terms of age, interests, education level, and geographic location?

Psychographics: What are the psychographic characteristics of The Onion Inc's audience, such as sense of humor, attitudes towards news, and media consumption habits?

Engagement Level: How engaged is The Onion Inc's audience with its satirical content, social media platforms, comments sections, and community initiatives?

Brand Perception: How is The Onion Inc perceived by its audience in terms of credibility, humor value, and alignment with their preferences for satire?

Audience Growth: Is The Onion Inc effectively reaching and expanding its audience base through digital channels, social media presence, partnerships, and other outreach efforts?

Suggestions for replicating success

Study successful models: Analyze thriving satire publications like The Onion Inc to understand their strategies and best practices.

Focus on humor excellence: Maintain a high standard of witty, clever, and engaging satirical content that resonates with your target audience.

Audience engagement: Build a strong community of engaged readers through interactive features, social media, and comments sections to foster a loyal readership.

Differentiate your brand: Develop a unique and recognizable editorial voice and style that sets you apart in the satire industry.

Timeliness: Deliver timely satirical news and commentary on current events and popular culture to stay relevant and attract a wide audience.

Digital presence: Maintain a strong online presence through a user-friendly website, active social media engagement, and digital content distribution to reach a wider audience.

Adaptability: Be flexible and responsive to changes in trends, news cycles, and audience preferences to remain competitive and relevant in the satire industry.

Listen to feedback: Actively seek feedback from your audience to understand their needs, preferences, and perception of your content, and make adjustments as needed.

Collaborate creatively: Partner with other satire publications, comedians, or influencers to expand reach, enhance credibility, and bring fresh perspectives.

Continuously innovate: Foster a culture of creativity, innovation, and improvement to replicate success and stay at the forefront of the satire industry.

However, you might want to consider a different route for generating income from your online audience.

Establish your multi-brand marketplace on Vendo to potentially triple your affiliate sales commission, reaching an impressive 20-30%.

In the context of extended user engagement on your pages, envision a rise in customer data retention that will drive the growth of your email list and open up a spectrum of potential upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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