Case Study
Oct 6, 2023

One Kings Lane multi-vendor marketplace success

Written by

One Kings Lane is an online home decor and furniture marketplace that offers a wide range of products for decorating and furnishing various parts of a home, including living rooms, bedrooms, dining rooms, and outdoor spaces. They feature a curated selection of furniture, decor, lighting, bedding, rugs, and more, often with a focus on stylish and unique designs. 

Enter the world of Vendo, where launching your very own multi-vendor marketplace is not only cost-effective but also a remarkably uncomplicated process. With Vendo, you can swiftly initiate your platform for selling products from multiple vendors and be up and running in a matter of days, all while sidestepping the complexities of inventory management and shipping.

Vendo operates on a streamlined dropshipping model, lightening the load of logistical intricacies, and affording you the freedom to concentrate on the pivotal task of expanding and enhancing your marketplace.


Origins and History

Back in 2009, One Kings Lane started as a small, innovative idea. Two savvy entrepreneurs, Susan Feldman and Alison Pincus, wanted to create an online destination where people could find handpicked, stylish home goods. They knew that shopping for home decor could be a real hassle, and they aimed to change that.

Growth and Transformation

One Kings Lane's journey from a startup to a major player in the home decor industry is nothing short of impressive. Over the years, they expanded their product range, offering everything from furniture to lighting, rugs, and more. Their keen eye for design and a commitment to quality attracted a growing community of interior design enthusiasts.

The Secret Sauce to Success

What makes One Kings Lane so successful? It's not rocket science, but a few key ingredients:

Curated Selection

They don't overwhelm you with a sea of options. Instead, they carefully curate a selection, making your choices easier.

Unique Finds

One Kings Lane specializes in unique and stylish pieces that set your home apart from the ordinary.

User-Friendly Website

Their website is a breeze to navigate, making your shopping experience smooth and enjoyable.

Responsive Customer Service

If you have questions or issues, their customer service team is ready to help, ensuring a positive buying experience.

Replicating One Kings Lane's Success

Want to start your own online marketplace and follow in One Kings Lane's footsteps? Here are some practical steps:

Identify Your Niche

Find a specific niche within the market that you're passionate about and knowledgeable in.

Curate Your Selection

Don't overwhelm customers with choices. Handpick your products to ensure quality and uniqueness.

User-Friendly Platform

Invest in a user-friendly website or app that offers a seamless shopping experience.

Exceptional Customer Service

Prioritize customer satisfaction. Promptly address inquiries and resolve issues.

Market Wisely

Utilize social media and online marketing to reach your target audience.

In conclusion, One Kings Lane's journey from a startup to a leading home decor marketplace is a testament to the power of passion, innovation, and a commitment to customer satisfaction. By following their recipe for success, you too can create a thriving online marketplace in your chosen niche.

Get started with a marketplace like One Kings Lane on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.