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Case Study
Oct 17, 2023

One Kings Lane marketplace affiliate program

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One Kings Lane is an online retailer specializing in high-end furniture, home decor, and accessories, offering curated collections and designer goods for interior design enthusiasts. If you’re looking for a One Kings Lane affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

With Vendo, creating your multi-vendor marketplace is now effortless and budget-friendly. Start your sales journey with products from a variety of vendors soon, bypassing inventory and shipping issues. And the sales commissions hover around 20-30% instead of 12%.

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Turn to Vendo for an all-in-one marketplace experience, offering an automation platform for daily tasks, a selection of brands or the option to add your own, merchandising and promotional tools, various sales channels (website, emails, SMS, mobile app, social media), and regular support for growing your marketplace.

One Kings Lane Marketplace Success Factors

One Kings Lane began as a unique venture into the online home goods market, focusing on flash sales of high-quality, designer items. It has since grown into a multi-million dollar business with a loyal following. Here are the key reasons behind One Kings Lane's success:

  • Rapid Membership Growth: From 5,000 members at launch to 25,000 in one day post-feature in a popular newsletter, growing to over 4 million members, OKL's user base expanded rapidly​​.
  • Significant Revenue Growth: The company was expecting over $200 million in revenue within four years of its founding, highlighting its rapid financial growth​​.
  • Attractive to Investors: Attracted investment from major firms like Kleiner Perkins and First Round Capital, raising significant funding rounds due to its niche appeal and strong business model​​.
  • Innovative Curation Strategy: Introduced Tastemaker Tag Sales, allowing interior designers and celebrities to curate collections, thus broadening their market appeal​​.
  • Customer Loyalty and Valuation: Achieved over $100 million in sales with more than 75% from repeat customers, leading to a valuation of $440 million post-funding​​.

One Kings Lane Affiliate Program

If you are passionate about home decor and have a platform to share this enthusiasm, the One Kings Lane affiliate program offers a lucrative opportunity to earn commissions by promoting their unique and stylish products. Here are key aspects of the One Kings Lane Affiliate Program:

  • High Commission Rate: Affiliates can earn up to 12% commission on sales generated, particularly from returning customers​​.
  • Extended Cookie Duration: A 30-day cookie allows affiliates to earn commissions on sales made within a month of a customer's click​​.
  • Significant Average Order Size: With an average order size of $200, the potential for significant earnings is notable​​.
  • Dedicated Support: The program provides a dedicated affiliate management team to support and optimize affiliate performance​​.
  • Regular Updates and Incentives: Affiliates receive monthly newsletters containing promotions, contests, and the latest offers, helping them to earn higher commissions​​.

Get started with a marketplace like One Kings Lane on Vendo. Get 3-5x higher sales commission!

With Vendo, creating your multi-vendor marketplace is now effortless and budget-friendly. Start your sales journey with products from a variety of vendors soon, bypassing inventory and shipping issues. And the sales commissions hover around 20-30% instead of 12%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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