Case Study
Oct 15, 2023

OfferUp marketplace affiliate program

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OfferUp is an online marketplace and mobile app that allows users to buy and sell a wide range of items locally. It provides a platform for individuals to list items for sale, connect with potential buyers or sellers in their area, and arrange in-person transactions.

If you’re looking for an OfferUp affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo makes it easier and more affordable to create your multi-vendor marketplace. You can quickly launch, selling products from a variety of vendors, without the burdens of inventory and shipping logistics.


With Vendo, achieve a comprehensive solution for marketplace operations, including an automated operational platform, a range of brands or the opportunity to add your own, tools for merchandising and marketing, options to sell via various channels (website, emails, SMS, mobile app, social media), and continuous support for growing your marketplace.

OfferUp Marketplace Success Factors

Here are the key reasons behind OfferUp's marketplace success:

  • User-Friendly and Safe Marketplace: OfferUp started in 2012 as a more user-friendly alternative to platforms like Craigslist. Its ease of use, allowing users to simply click a picture, add a description, and list products for sale, contributed significantly to its popularity.
  • Customer Segment and Value Proposition: The platform targets both buyers and sellers in a seamless process, with an emphasis on privacy and safety. Features like the TruYou program enhance user trust by verifying identities, and the platform's integrated messaging system allows for secure communication and transaction negotiation.
  • Engagement and Scale: OfferUp has achieved massive user engagement, with an average user spending 25 minutes daily on the app. The company has focused on marketing strategies that rapidly increased its user base and achieved a scale comparable to eBay in half the time.
  • Monetization Strategies: While initially not monetizing its platform, OfferUp has introduced various revenue streams such as seller fees, promoted listings, a verified merchant program, transaction fees, and monthly subscriptions. These strategies have been crucial in sustaining its business model.
  • Market Position and Future Plans: The platform's focus on removing friction and continuously enhancing value for its users has positioned it strongly in the market. It has also integrated machine learning for better user experience personalization and improved image recognition for listings.

OfferUp Affiliate Program

OfferUp, known for its user-friendly platform for buying and selling used goods, does not have a traditional affiliate program like those found in other e-commerce or marketplace platforms. Instead, they offer a Business Referral Program, which has specific rules and benefits:

  • Eligibility and Participation: Active members of the OfferUp Business Advertising Program in good standing can participate. They can refer new customers to OfferUp.
  • Referral Submission Process: To submit a referral, participants must email their account manager with the referral lead's contact details, including name, email, telephone number, and address.
  • Referral Credit: For each Valid Referral, which is defined as a referral that signs up and pays at least one month’s service fees to OfferUp, the referrer earns a one-time credit of $100 applied to their next OfferUp monthly invoice.
  • Referral Program Limits: There is no limit to the number of Valid Referrals a customer can make in a month. Credits can accumulate up to the customer’s monthly invoice total and can roll over to subsequent months under certain conditions.
  • Program Restrictions: Credits are not redeemable for cash or other items of value. They are forfeited if the participant terminates their subscription to the Business Advertising program. The program rules are subject to change, and participants are advised to regularly review the program rules page.
Vendo makes it easier and more affordable to create your multi-vendor marketplace. You can quickly launch, selling products from a variety of vendors, without the burdens of inventory and shipping logistics.

Get started with a marketplace like OfferUp on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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