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Case Study
Oct 22, 2023

Observer Affiliate Revenue Success Tripled

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Observer, a respected name in journalism and cultural commentary, holds a significant position in delivering comprehensive coverage and insightful analysis. With a strategic emphasis on affiliate links, Observer underscores the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Observer to significantly amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly shopping experience into its content, Observer can strategically enhance its monetization efforts, offering an enriched and interactive platform for readers seeking diverse and engaging perspectives.


Meet Vendo – your all-in-one solution for marketplace success. This one-stop-shop provides a platform for automating operations, a handpicked brand catalog (or an invitation for your own brands), merchandising tools, and the flexibility to sell through various channels. Expect ongoing daily support as your marketplace business thrives.

Elevate your marketing game with Vendo, a step above traditional affiliate links, offering extended visitor engagement, robust customer data protection, and unparalleled upselling potential.

Unlocking Success in Digital Publishing

The Observer is a multifaceted media platform that encompasses various publications, including newspapers, magazines, and online editions. The term "Observer" is associated with several publications worldwide, each with its own unique focus and editorial voice. One notable example is "The New York Observer," a weekly newspaper covering news, culture, and politics. It was founded in 1987 and gained prominence for its insightful coverage of New York City affairs.

Success Factors of Observer

1. Editorial Excellence:

The success of Observer publications often hinges on editorial excellence. A commitment to high-quality journalism, insightful commentary, and well-researched articles establishes credibility and attracts a discerning readership.

2. Niche Focus:

Some Observer publications carve a niche for themselves by focusing on specific topics or regions. By catering to a particular audience's interests or covering local news in depth, they differentiate themselves in the media landscape.

3. Investigative Journalism:

A commitment to investigative journalism sets Observer publications apart. In-depth investigations into political, cultural, or societal issues contribute to their reputation for providing valuable insights and uncovering hidden truths.

4. Cultural Commentary:

Observers often excel in providing cultural commentary and analysis. Whether covering arts, entertainment, or societal trends, these publications offer perspectives that resonate with readers interested in understanding the broader cultural landscape.

5. Online Presence:

The adaptation to the digital era is a crucial success factor. Observer publications that effectively leverage online platforms, websites, and social media can reach a broader audience and stay relevant in the rapidly evolving media landscape.

6. Community Engagement:

Engaging with the community, both online and offline, contributes to the success of Observer publications. Building a sense of community through events, discussions, and reader feedback fosters a loyal readership.

7. Bold and Distinctive Voice:

A bold and distinctive editorial voice is often a hallmark of Observer publications. Whether through opinion pieces, editorials, or commentary, maintaining a unique voice helps publications stand out and leaves a lasting impression on readers.

8. Visual Appeal:

Visual appeal is a crucial factor in the success of Observer publications. Whether in print or online, integrating compelling visuals, graphics, and multimedia elements enhances the overall reading experience and captivates the audience.

9. Thought Leadership:

Observers often position themselves as thought leaders in their respective domains. By providing insightful analysis, expert opinions, and thought-provoking content, they become trusted sources for informed perspectives on current affairs.

10. Adaptability to Industry Changes:

The ability to adapt to changes in the media industry is essential for Observer publications. This includes embracing new technologies, evolving distribution models, and staying abreast of shifts in reader preferences.

Observer's Audience and Their Values

Observer publications attract an audience seeking informed perspectives on current affairs, culture, and societal trends. Readers value insightful commentary, investigative reporting, and a cultural lens through which to view the world.

Suggestions for Sustaining and Enhancing Success

1. Digital Innovation:

Continue innovating in the digital space by exploring new online formats, interactive features, and multimedia content. Adapting to changing digital trends ensures Observer publications remain accessible and engaging.

2. Expand Online Community:

Foster a vibrant online community through social media, forums, and reader engagement initiatives. Building a digital community enhances the reach and impact of Observer publications.

3. Diversify Content Formats:

Diversify content formats to cater to different audience preferences. This could include podcasts, video content, and interactive storytelling to provide a more immersive and varied reading experience.

4. Collaboration and Partnerships:

Explore collaborations and partnerships with influencers, experts, and cultural figures. Collaborative efforts can bring fresh perspectives and broaden the appeal of Observer publications.

5. Localized Content:

For publications focusing on specific regions, continue to provide localized content that resonates with the community. In-depth coverage of local issues, events, and culture enhances the relevance of Observer publications.

6. Data-Driven Insights:

Leverage data analytics to gain insights into reader behavior and preferences. Understanding audience demographics and content consumption patterns enables tailored content strategies.

7. Engage in Conversations:

Actively engage in conversations with readers through comments, social media interactions, and events. This two-way communication fosters a sense of community and ensures that Observer publications remain responsive to reader feedback.

8. Thought Leadership Forums:

Establish thought leadership forums or events where experts and thought leaders can discuss relevant issues. This positions Observer publications as influential platforms for intellectual discourse.

9. Visual Storytelling Excellence:

Invest in visual storytelling excellence by hiring talented designers and photographers. Compelling visuals enhance the overall aesthetic appeal of publications and contribute to a memorable reader experience.

10. Continuous Editorial Innovation:

Encourage continuous editorial innovation by supporting journalists and writers in exploring new storytelling formats, narrative techniques, and content delivery methods. Staying at the forefront of editorial trends maintains the freshness of Observer publications.

In conclusion, the success of Observer publications relies on a combination of editorial excellence, adaptability, community engagement, and a distinctive voice. By staying true to their core values while embracing innovation, Observer publications can continue to thrive in the dynamic world of media.

However, there's a different method to monetize your online audience that you might find beneficial.

Initiate your own multi-brand marketplace on Vendo, reaching an impressive 20-30% affiliate sales commission—potentially tripling the standard returns from regular affiliate links.

Furthermore, the longer time users spend on your pages contributes to heightened customer data retention, enabling the expansion of your email list and presenting a multitude of future upselling possibilities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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