Case Study
Dec 14, 2023

OAKLEY SUNGLASSES Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a renowned online marketplace offering a wide range of high-performance eyewear, apparel, and accessories, known for blending style with the latest technology. It's a go-to destination for athletes and fashion-forward individuals alike. Have you got a plan for an online marketplace? Give Vendo a go.

Vendo is really easy to use and won't hit your wallet too hard. You can get your marketplace going super fast, like in just a few days. You get to sell products from domestic brands and don't have to fuss over handling dozens of inventory or shipping issues. Vendo handles all the tricky bits, letting you have fun creating a marketplace that's all your own and super cool.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Visionary Success in the Eyewear Marketplace with a Sharp Affiliate Program The Eye of Innovation started as a humble online marketplace and evolved into a global leader in performance eyewear and sports gear. They've made a name by blending high-tech innovation with sleek design in their products. The numbers are impressive: millions of glasses sold, and a presence in countries all over the world. Oakley has become the go-to brand for athletes and fashion enthusiasts seeking quality and style.

More Than Just Sunglasses

What's behind the Oakley rise? They didn't just stick to sunglasses; they expanded into apparel and accessories, catering to a wide range of outdoor and sports enthusiasts. From snow goggles to cycling gear, Oakley marketplace offers a diverse array of products, attracting customers from various sports and lifestyles.

A Brand Built on Technology and Style

Oakley stands out because of its commitment to technological innovation and trendy design. They've consistently introduced new materials and designs, like their famous polarized lenses, which have set industry standards. This dedication to quality and style keeps customers loyal and attracts new ones.

See the Profits: Oakley Affiliate Program

Oakley affiliate program is a hit with sports bloggers and fashion influencers. Affiliates can promote Oakley products and earn a commission on sales made through their links. This program helps spread the word about Oakley and gives affiliates a chance to earn by sharing what they love.

Crafting Your Own Marketplace Success

Want to replicate the Oakley success? Start by identifying a niche market and offer products that stand out in both quality and design. Keep innovating and stay ahead of industry trends. Consider starting an affiliate program to reach a wider audience. Focus on building a brand that customers trust and want to come back to. Follow these steps, and you might just be the next big thing in the online marketplace world.

Get started with a marketplace like Oakley on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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