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Case Study
Jun 23, 2023

NousDecor mobile shopping app case study

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The NousDecor mobile shopping app provides users with a curated selection of furniture, accessories, and decor items, allowing them to discover and purchase products that match their personal style and preferences.  Replicating their accomplishments is possible by incorporating in-app shopping into your mobile app using Vendo. Utilize a WebView to create your own marketplace, allowing your users to browse and purchase exceptional products from local brands, while you earn a commission on each transaction.

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Looking for a convenient solution that covers all your marketplace needs? Vendo is the answer. Its marketplace platform automates day-to-day operations, provides a diverse catalog of brands to select from or the option to invite your own brands, offers merchandising and promotional tools, enables selling through multiple channels (including your existing website, emails & SMS, mobile app, and social media), and provides continuous daily support to help you grow your marketplace business.

Success factors of NousDecor mobile shopping app

Curated Product Selection: NousDecor offers a carefully curated selection of home decor items, ensuring high-quality and on-trend products for customers.

Personalized Recommendations: The app provides personalized product recommendations based on user preferences and browsing history, enhancing the shopping experience.

Visual Inspiration: NousDecor offers a wealth of visual inspiration through curated design collections and mood boards, helping users discover new ideas for their home decor.

Expert Advice: The app provides access to expert interior designers who can offer guidance and recommendations, making the decorating process more accessible for users.

User-Friendly Interface: The app's intuitive design and easy navigation contribute to a positive user experience.

Seamless Shopping Experience: NousDecor streamlines the purchasing process by allowing users to add products to their cart directly from design inspirations or mood boards.

Customer Reviews and Ratings: The app includes customer reviews and ratings, enabling users to make informed decisions based on the experiences of others.

Suggestions for growth

Expand Product Categories: Introduce new product categories such as lighting, rugs, or outdoor furniture to offer a more comprehensive range of home decor options.

Enhance Augmented Reality (AR) Features: Develop and improve AR features within the app to allow users to visualize how products will look in their own homes.

Collaborate with Influencers: Partner with interior design influencers and bloggers to promote the app and showcase how they incorporate NousDecor products in their designs.

Social Media Marketing: Increase social media presence by sharing visually appealing content, design tips, and behind-the-scenes glimpses to engage with a wider audience.

Offer Design Services: Introduce design consultation services where users can connect with professional interior designers for personalized advice and guidance.

Localized Marketing: Tailor marketing efforts to specific regions by collaborating with local designers, architects, and home decor stores to reach a targeted audience.

Customer Loyalty Program: Implement a loyalty program that rewards repeat customers with exclusive discounts, early access to new products, and special perks.

Suggestions for other businesses

1. Focus on Curation and Personalization

Curate a selection of products that align with your target audience's preferences and offer personalized recommendations based on their browsing history.

Provide visual inspiration and guidance to help customers discover new ideas for their specific needs.

2. Leverage Expertise

Offer access to experts in your industry who can provide advice, recommendations, or consultations to enhance the customer experience.

3. Simplify the Shopping Experience

Streamline the purchasing process by allowing customers to easily add products to their cart from design inspirations or mood boards.

4. Invest in Visual Content

Create visually appealing content, including high-quality product images, videos, and design inspiration, to engage customers and inspire their purchases.

5. Embrace Technology

Explore the use of augmented reality (AR) or virtual reality (VR) to allow customers to visualize products in their own spaces.

6. Collaborate with Influencers

Partner with influencers or industry experts who align with your brand values to promote your products and reach a wider audience.

7. Build an Engaged Community

Foster a sense of community by encouraging customers to share their experiences, reviews, and photos of your products on social media platforms.

8. Offer Exclusive Deals and Promotions

Provide exclusive discounts, early access to new products, or limited-time promotions to incentivize purchases.

9. Enhance Customer Support

Invest in responsive customer support services to address inquiries, provide assistance, and resolve issues promptly.

10. Continuously Innovate

Stay up-to-date with industry trends and customer preferences, regularly introducing new products or features that align with market demands.

To boost your mobile app ARPU and increase revenue, consider using Vendo. By enabling your users to shop for fantastic products from local brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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