Case Study
Oct 10, 2023

Nordstrom multi-vendor marketplace success

Written by is an online marketplace where fashion meets luxury. It's your one-stop-shop for clothing, accessories, shoes, cosmetics, and home goods. With a history dating back to 1901, Nordstrom has grown from a modest shoe store in Seattle to a global powerhouse in the world of retail.

Vendo makes it easier and more cost-effective than ever to kickstart your own multi-vendor marketplace.

You can initiate the process of selling products from multiple vendors and launch your platform in a matter of days, all without the hassle of handling inventory and shipping.

Vendo operates on a streamlined dropshipping model, taking the logistics off your plate and freeing you up to concentrate on the growth of your marketplace.


Origins and History

Nordstrom started with a guy named John W. Nordstrom and a shoestring – literally. John, an immigrant from Sweden, opened a small shoe store in Seattle, Washington, back in 1901. The store's reputation for excellent customer service and quality products quickly spread, making it a local favorite.

Growth and Today

Fast forward to today, and is a digital shopping mecca. It's got a slick website and a presence in major cities across the United States. Nordstrom didn't just survive; it thrived by adapting to the times. They embraced e-commerce and evolved into a trusted online marketplace. They cater to a global audience while staying true to their roots of quality and customer satisfaction.

The Secrets to Nordstrom's Success

What makes a success story worth studying? Here's the lowdown:

Customer-Centric Approach

Nordstrom's golden rule is "Make the customer happy." They provide top-notch customer service and hassle-free returns, ensuring shoppers keep coming back.

Curated Selection

Nordstrom carefully selects products, ensuring that everything on their platform meets high-quality standards. No junk here.

User-Friendly Website

Their website is a breeze to navigate. Finding that perfect dress or pair of shoes is easy peasy.


Nordstrom uses data to tailor the shopping experience. They recommend products you might like, making you feel like a VIP.

Exclusive Partnerships

Collaborations with top designers and brands give them an edge. is the place to find unique, high-end items.

How to Replicate Nordstrom's Success

Want to make your own online marketplace soar like Here's the recipe:

Put Customers First

Treat your customers like royalty, and they'll stick around.

Quality Over Quantity

Curate your offerings; don't just dump everything on your site.

Slick User Interface

Make your website easy to use. Nobody likes a confusing mess.

Data-Driven Decisions

Use data to understand your customers and personalize their experience.

Strategic Partnerships

Team up with top players in your industry for added credibility.

In a world where online shopping is the new norm, stands as a shining example of how to build a thriving online marketplace. It all started with a small shoe store and a commitment to quality and customer satisfaction. Now, it's an e-commerce titan, showing us all that with the right approach, anyone can make it big in the digital marketplace.

Get started with a marketplace like Nordstrom on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo

  1. Book a demo call: We’ll set up your demo marketplace and populate it with products
  2. Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  3. Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  5. Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  6. Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  7. Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  8. Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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