Case Study
Oct 15, 2023

Nordstrom marketplace affiliate program

Written by

Nordstrom is an American luxury department store chain known for its high-end fashion offerings, including clothing, footwear, accessories, and cosmetics. If you’re looking for a Nordstrom affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

With Vendo, establishing your multi-vendor marketplace is uncomplicated and less expensive. Quickly embark on selling products from a range of vendors, without the worry of inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 1-11%.


Vendo serves as your one-stop marketplace solution, featuring an automated operational platform, a variety of brands or the option to add your own, tools for merchandising and promotions, the capability to sell through multiple channels (your website, emails, SMS, mobile app, social media), and ongoing support for expanding your marketplace.

Nordstrom Marketplace Success Factors

With over 120 years of retail expertise, Nordstrom has established itself as a leader in customer experience, focusing on maintaining a customer-first culture and continuously innovating to meet consumer demands. Here are the key reasons behind Nordstrom's success:

  • Customer Experience Excellence: The cornerstone of Nordstrom's success has been its unwavering commitment to customer service, making it easier to maintain an existing customer base than replace it.
  • Empowering Employees: By empowering employees to make decisions and valuing their contribution, Nordstrom ensures a happy workforce, which translates to better customer service.
  • Personalized Service: Nordstrom excels in creating tailor-made experiences, making customers feel special and building long-term relationships rather than just transactions.
  • Continuous Innovation: From its early adoption of online retailing to the introduction of Nordstrom Local and Nordstrom Rack, the company never stops innovating to enhance customer experience and adapt to market changes.
  • Leadership and Culture: Nordstrom's inverted pyramid structure places customers at the top, emphasizing the importance of customer satisfaction and setting a culture that permeates every level of the organization​​.

Nordstrom Affiliate Program

Nordstrom's affiliate program offers a profitable opportunity for publishers, influencers, and content creators in the fashion and luxury niches. The program is best suited for those with audiences interested in high-end fashion, luxury goods, and quality clothing and accessories. Here are key aspects of its affiliate program:

  • Commission Rates: Offers a commission rate of 1-11% on sales, which is negotiable based on your influence and reach.
  • Market Reach: The program is global, catering to a wide audience with a diverse selection of high-end products.
  • Product Range: Affiliates have access to promote a vast selection of shoes, clothing, makeup, and jewelry from various designer brands.
  • Nordstrom Rack Option: For budget-conscious audiences, Nordstrom Rack provides an affiliate program with potentially higher commission rates.
  • Short Cookie Duration: The program offers a 12-hour cookie duration, emphasizing quick decision-making in customer purchases​​.

Get started with a marketplace like Nordstrom on Vendo. Get 3-5x higher sales commission!

With Vendo, establishing your multi-vendor marketplace is uncomplicated and less expensive. Quickly embark on selling products from a range of vendors, without the worry of inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 1-11%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.