Case Study
Nov 30, 2023

NME affiliate revenue success tripled

Written by

NME (New Musical Express), a renowned entity in music journalism, excels in delivering comprehensive coverage and analysis within the music industry. Capitalizing on its influential standing, NME strategically employs affiliate links to effectively engage its diverse online audience. 

With Vendo, NME has the potential to significantly elevate its sales commissions — potentially experiencing a 3-5x increase—by seamlessly integrating shoppable products and a user-friendly shopping cart into its content, presenting an innovative pathway for enhanced monetization in the competitive field of media enterprises with a focus on music journalism.


Vendo is your partner in success, providing publishers with a robust platform to embed shoppable products, manage multi-brand shops, and access a diverse brand catalog.

Elevate your marketing strategy with Vendo, a step above traditional affiliate links, offering extended visitor engagement, robust customer data preservation, and unparalleled upselling potential.

Unlocking Success in Digital Publishing

New Musical Express (NME), founded in 1952, stands as a British music and entertainment journalism icon. Starting as a print magazine, NME has evolved into a multimedia platform, with a robust online presence and live events. Its success is rooted in its authoritative coverage of the music industry, trendsetting influence, and a commitment to adapting to the ever-changing media landscape.

Success Factors of NME

1. Pioneering Music Journalism:

NME's success is deeply tied to its role as a pioneer in music journalism. The magazine has a rich history of breaking new artists, providing insightful reviews, and shaping the narrative around music trends, establishing itself as a credible authority.

2. Trendsetting Influence:

NME has a powerful influence in setting music trends. Its endorsements and coverage can significantly impact the popularity and perception of artists and genres, making it a tastemaker and trendsetter within the music industry.

3. Seamless Print and Digital Integration:

NME successfully transitioned from a print-focused model to a multimedia platform. By seamlessly integrating its print and digital offerings, NME caters to a diverse audience, spanning traditional print readers and those engaging with digital content.

4. Diverse Content Portfolio:

Beyond music, NME diversified its content portfolio to cover film, television, pop culture, and lifestyle. This diversification ensures that NME remains a relevant and engaging source for a broad spectrum of entertainment enthusiasts.

5. Exclusive Interviews and Features:

NME's ability to secure exclusive interviews and features with influential artists enhances its appeal. The magazine's access to high-profile musicians and in-depth interviews sets it apart, offering unique insights and content that resonates with readers.

6. Digital Transformation:

Embracing digital platforms has been a pivotal success factor for NME. Its online presence provides real-time updates, multimedia content, and interactive features, catering to the digital preferences of its audience and expanding its global reach.

7. Event Curation and Sponsorship:

NME's involvement in curating and sponsoring live events, including music festivals and award shows, extends its influence beyond media. This direct engagement allows the brand to connect with its audience on a more personal level.

8. Niche Audience Engagement:

NME excels in engaging a niche audience of music enthusiasts. By understanding the specific tastes and interests of its readership, NME tailors content that resonates deeply with its target demographic, fostering a dedicated and loyal readership.

9. Strategic Social Media Presence:

Maintaining a robust social media presence is paramount for NME. Active engagement on platforms like Twitter, Instagram, and Facebook enables the brand to stay connected with younger demographics, amplifying its reach and impact.

10. Brand Evolution and Relevance:

NME's ability to evolve its brand while preserving its core identity is a key success factor. Adaptability to changing media landscapes, evolving audience preferences, and staying culturally relevant ensure that NME remains a dynamic and enduring force.

Audience and Value

Understanding the Audience:

NME's audience predominantly comprises music enthusiasts, ranging from casual listeners to dedicated fans. The magazine resonates with individuals passionate about discovering new music, staying informed about industry trends, and immersing themselves in the broader music culture.

Influence on Musical Preferences:

Readers value NME for its significant influence on musical preferences. The brand's recommendations, reviews, and coverage serve as guiding forces, helping readers discover emerging artists and stay abreast of the latest developments in the music scene.

Holistic Entertainment Coverage:

NME provides holistic entertainment coverage, extending beyond music to encompass film, television, pop culture, and lifestyle. This comprehensive approach ensures that NME remains a go-to source for diverse entertainment enthusiasts seeking engaging and relevant content.

Connection to Music Culture:

NME fosters a strong connection to music culture. The brand's coverage not only informs but also actively contributes to the cultural dialogue, making it a central hub for readers who want to be immersed in the ever-evolving world of music and entertainment.

Suggestions for Businesses

1. Prioritize Innovation in Journalism:

To emulate NME's success, businesses should prioritize innovation in journalism. This involves staying ahead of industry trends, adopting new storytelling formats, and consistently offering fresh perspectives to capture audience attention.

2. Build Trendsetting Authority:

Strive to build trendsetting authority within the industry. Businesses can achieve this by identifying emerging trends, providing unique insights, and positioning themselves as influential tastemakers that shape the narrative in their respective domains.

3. Embrace Digital Transformation:

Embrace digital transformation to cater to a broader audience. A seamless integration of print and digital platforms, along with a strong online presence, allows businesses to reach diverse demographics and adapt to changing consumption patterns.

4. Diversify Content Portfolio:

Diversify the content portfolio to appeal to a broader audience. Businesses can explore topics beyond their core focus, incorporating elements of pop culture, lifestyle, and related areas to create a more engaging and well-rounded content offering.

5. Secure Exclusive Features:

Work towards securing exclusive features and interviews. Establishing relationships with key figures in the industry and providing unique content enhances a brand's credibility and attracts a dedicated readership.

6. Leverage Social Media Effectively:

Maintain a strategic and active presence on social media. Businesses should leverage platforms like Twitter, Instagram, and Facebook to connect with diverse demographics, stay engaged with the audience, and amplify their brand message.

7. Actively Curate Events:

Consider actively curating or sponsoring events related to the industry. Direct involvement in live events provides opportunities for real-world engagement, allowing businesses to connect with their audience on a personal level.

8. Understand Niche Audience Preferences:

Understand the preferences of a niche audience. Tailoring content to resonate deeply with specific demographics ensures that businesses can foster a dedicated and loyal readership.

9. Evolve with Cultural Shifts:

Embrace brand evolution while staying true to core values. Businesses should remain adaptable, evolving with cultural shifts, emerging trends, and technological advancements to maintain relevance in a dynamic landscape.

10. Foster Community Engagement:

Foster community engagement to build a loyal readership. Creating platforms for audience interaction, feedback, and discussions helps businesses establish a sense of community around shared interests, fostering a deeper connection with the audience.

However, there's a different approach to monetizing your online audience that could potentially deliver more satisfaction.

Transforming your affiliate sales strategy by launching your multi-brand marketplace on Vendo might triple your commission to an impressive 20-30%.

Unlike traditional affiliate links, Vendo excels in extending visitor engagement, preserving customer data for email list expansion, and creating opportunities for upselling. It's the comprehensive solution for a thriving and enduring marketplace.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.