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Case Study
Nov 24, 2023

Newsweek Affiliate Revenue Success Tripled

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Newsweek, a prominent figure in the news and media landscape, holds a pivotal role in delivering comprehensive coverage and insightful analysis. With a strategic emphasis on affiliate links, Newsweek places a priority on sales commissions, particularly from product reviews and recommendations, as a substantial revenue source. The integration of Vendo introduces a compelling opportunity for Newsweek to significantly boost its sales commissions—potentially experiencing a noteworthy 3-5x increase. Through the seamless incorporation of shoppable products and a user-friendly shopping cart into its editorial content, Newsweek can strategically enhance its monetization strategies.


Elevate your marketplace game with Vendo – the one-stop-shop catering to all your needs. From an automated platform for daily operations to a diverse brand catalog (or the ability to invite your own), merchandising tools, and multi-channel selling capabilities, Vendo provides ongoing daily support for the growth of your marketplace business.

Step into a new era of affiliate marketing with Vendo, where extended visitor engagement, secure customer data handling, and promising upselling opportunities take center stage.

Unlocking Success in Digital Publishing

Newsweek is a prominent American weekly news magazine that has played a significant role in shaping public discourse since its establishment in 1933. Covering a wide array of topics, including politics, world affairs, science, technology, and culture, Newsweek has been a trusted source of news and analysis for decades. In recent years, the magazine has embraced digital platforms to reach a broader and more diverse audience.

Success Factors of Newsweek

Investigative Journalism:

A cornerstone of Newsweek's success is its commitment to investigative journalism. The magazine has a history of breaking major stories and conducting in-depth investigations, contributing to its credibility and reputation for journalistic excellence.

Timely and Comprehensive Coverage:

Newsweek provides timely and comprehensive coverage of current events and issues. The magazine's ability to deliver news with context and analysis keeps its audience informed and engaged.

Digital Transformation:

Adapting to the digital age, Newsweek has successfully transformed its operations to maintain a strong online presence. The magazine's website and digital platforms cater to a global audience, allowing it to reach readers beyond the traditional print format.

Thoughtful Analysis and Opinions:

In addition to news reporting, Newsweek offers thoughtful analysis and a platform for diverse opinions. Op-ed pieces and commentary from experts contribute to a well-rounded perspective on various issues.

Global Reach:

Newsweek's coverage extends beyond national borders, providing a global perspective on international affairs. This global reach makes the magazine relevant to readers seeking insights into worldwide events and trends.

Multimedia Integration:

The magazine integrates multimedia elements, including videos, infographics, and interactive features, into its digital content. This multimedia approach enhances the reader's experience and aligns with modern consumption habits.

Brand Legacy and Recognition:

Newsweek's long-standing legacy and brand recognition contribute to its success. The magazine's history as a reputable source of news gives it authority and trustworthiness in the eyes of its audience.

Newsweek’s Audience and Value Proposition

Understanding the Audience:

Newsweek's audience consists of individuals seeking comprehensive and reliable news coverage. Readers are often well-informed, engaged in current affairs, and value the magazine's commitment to investigative journalism and analysis.

Value Proposition:

The value proposition of Newsweek lies in providing readers with a trustworthy source of news, in-depth investigations, and thoughtful analysis. The magazine caters to an audience that seeks to stay well-informed about global events and complex issues.

Categories of Value:

  • Investigative Journalism: Newsweek's reputation for investigative journalism adds value by uncovering hidden truths and providing in-depth insights into various topics.
  • Global Perspective: The magazine's global reach offers readers a broader perspective on international affairs and trends.

Suggestions for Replicating Success

Invest in Investigative Journalism: Prioritize investigative journalism to break major stories and provide unique insights that set the magazine apart.

Comprehensive Digital Strategy: Embrace a comprehensive digital strategy to reach a wider audience. Invest in user-friendly website design, mobile optimization, and engaging multimedia content.

Timely and Contextual Coverage: Continue to deliver timely news coverage with added context and analysis to help readers understand the complexities of current events.

Thoughtful Analysis: Provide a platform for thoughtful analysis and diverse opinions. Op-ed pieces and expert commentary contribute to a well-rounded understanding of issues.

Global Relevance: Maintain a focus on global affairs to cater to readers interested in international events and trends. Offer in-depth reporting on global issues to provide a comprehensive view.

Multimedia Integration: Integrate multimedia elements into digital content to enhance the reader's experience. Use videos, infographics, and interactive features to make complex topics more accessible.

Brand Recognition: Leverage the magazine's long-standing brand recognition and legacy as a trusted news source. Reinforce the magazine's commitment to journalistic integrity.

Engage with Social Media: Actively engage with social media platforms to extend the reach of Newsweek's content, connect with a younger audience, and foster community engagement.

In conclusion, Newsweek's enduring success is rooted in its commitment to investigative journalism, comprehensive coverage, and a thoughtful analysis of current events. Replicating this success involves prioritizing these key factors while continually adapting to the evolving landscape of news consumption.

However, consider a different approach for monetizing your online audience to enhance your overall strategy.

Transform your affiliate sales strategy by creating your multi-brand marketplace on Vendo, possibly tripling your commission to 20-30%.

Beyond just extended user page time, anticipate an increase in customer data retention, fostering the growth of your email list and creating a wealth of future upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Put a shopping cart in your content
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