Case Study
Nov 22, 2022

Newegg marketplace affiliate program

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Newegg is an online retailer specializing in electronics and technology products, offering a wide range of computer hardware, consumer electronics, and accessories to customers. If you’re looking for a Newegg affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Starting your multi-vendor marketplace is made simpler and more budget-friendly with Vendo. Quickly launch and sell products from multiple vendors, avoiding the complexities of inventory and shipping management. And the sales commissions hover around 20-30% instead of 2.5-5%.


Vendo stands as the ultimate marketplace partner, providing an automation platform for operations, a range of brand choices or the option to include your own, tools for merchandising and promotion, the ability to sell through various channels (website, emails, SMS, mobile app, social media), and ongoing support for your marketplace growth.

Newegg Marketplace Success Factors

Newegg has continually evolved as a major eCommerce retailer, particularly in the consumer electronics and computer parts sectors. Here are the key reasons behind its success:

  • Diverse and Evolving Business Model: Starting as a force in consumer electronics post-2001, Newegg expanded into computer parts and accessories, catering to the DIY tech crowd. In 2011, it launched a marketplace model allowing other sellers to use its platform and then innovated a direct-to-consumer (D2C) solution to connect suppliers directly with consumers​​.
  • Strategic Partnerships and Solutions: Newegg's commitment to innovation led to the introduction of Newegg Bridge, a service providing omnichannel contact center solutions and social media monitoring for suppliers. 
  • Adaptation and Growth: The company's ability to adapt to the dynamic eCommerce landscape and its focus on value-driven services have been key to its consistent growth. Notably, it saw a significant increase in unique visitors and sales with its pilot D2C program​​.
  • Pandemic Response: Like many businesses, Newegg saw both challenges and opportunities during the COVID-19 pandemic. The surge in online shopping resulted in increased orders and opportunities for Newegg to further develop its platform and services​​.
  • Financial Resilience: Despite experiencing a decline in active customers and facing challenges such as tax crackdowns and security breaches, Newegg's revenue has seen positive growth in recent years, with improvements in its Average Order Value (AOV) and customer satisfaction scores​​​​.

Newegg Affiliate Program

Newegg's Affiliate Program is designed to benefit those with a knack for marketing and a passion for tech. Here are the key benefits and features:

  • Zero Startup Costs: The program is free to join, with no startup or maintenance fees involved, offering an easy entry point for potential affiliates​​.
  • Earnings Potential: Affiliates earn commissions for sales generated through their efforts, partnering with one of the internet's most reputable retailers​​.
  • Wide Product Range: The program covers a diverse range of categories, including computer electronics, gaming, smart home technology, drones, tech toys, and health tech, offering ample opportunities for targeted marketing​​.
  • Marketing Tools and Support: Newegg provides easy-to-use text and banner links, an award-winning customer service team, a detailed product catalog, and deep-linking for direct affiliate links to any product on the site​​.
  • Extensive Reach: By joining the program, affiliates gain access to a vast customer base of over 30 million, enhancing the potential for successful referrals​​.

Get started with a marketplace like Newegg on Vendo. Get 3-5x higher sales commission!

Starting your multi-vendor marketplace is made simpler and more budget-friendly with Vendo. Quickly launch and sell products from multiple vendors, avoiding the complexities of inventory and shipping management. And the sales commissions hover around 20-30% instead of 2.5-5%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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