START A MARKETPLACE OR A CREATOR BOUTIQUE
Case Study
Nov 22, 2023

Net-a-porter marketplace affiliate program

Written by

Net-a-porter is an upscale online fashion retailer that offers a curated selection of designer clothing, accessories, and beauty products for women. If you’re looking for a Net-a-porter affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo streamlines the creation of your multi-vendor marketplace, making it more cost-effective. Start your journey of multi-vendor sales in no time, steering clear of inventory and shipping issues. And the sales commissions hover around 20-30% instead of 5%

{{blog-card}}

With Vendo, get a complete marketplace solution, including an automated platform for daily operations, a catalog of brands or the option to add yours, merchandising and promotional tools, sales through different channels (such as your website, emails, SMS, mobile app, social media), and continual support for expanding your marketplace.

Net-a-porter Marketplace Success Factors

Net-a-porter provides a luxury shopping experience with a focus on high-end fashion brands and delivers products to customers worldwide.

Here are a few key reasons behind Net-a-Porter's marketplace success, summarized in bullet points:

  • Founding and Influence: Launched in London in June 2000 by Natalie Massenet, Net-a-Porter significantly transformed designer fashion retail. Massenet's impact on the global fashion industry is compared to notable figures like Anna Wintour, editor-in-chief of American Vogue​​.
  • Global Presence and User Engagement: Employs 2,600 people across offices in London, New York, Hong Kong, and Shanghai. The site attracts 6 million unique users monthly, with 85 million page views and 1.6 million app downloads on iPhones and iPads​​.
  • Expansion and Diversification: Despite economic pressures during 2009-2012, Net-a-Porter expanded by entering the beauty segment, launching children’s wear (petite-a-porter.com), and establishing a separate online business in China (theoutnet.cn). They also developed a social media platform (The Netbook) and released a print magazine titled Porter in 2014​​.
  • Customer Experience and Accessibility: Improved customer experience by adding distribution centers in London, New York, and Hong Kong, enabling delivery to 170 countries globally. The website is available in 4 languages, catering to a diverse customer base with 360 designer labels​​.
  • Unique Business Model: Operates different business units like theoutnet.com and Mr Porter, each with dedicated teams. This strategy caters to a wide spectrum of customers, from those seeking the latest collections to budget-conscious consumers preferring previous season designs​​.
  • Merging Strengths: Post-merger with Yoox, the Yoox Net-A-Porter group reported over 2.9 million high-spending customers and combined 2016 net revenues of USD 2.5 billion. This merger leveraged both companies' strengths in logistics and customer interaction​​.
  • Social Media and Customer Care: Active on social media platforms for promotions and customer engagement. The customer care department has grown significantly, offering personalized services and multilingual support across global offices​​.

Net-a-porter Affiliate Program

Net-a-Porter's affiliate program is designed for top-tier, fashion-oriented websites, offering a unique opportunity for these sites to earn commissions. Here are five key aspects of the program:

  • Commission Rate: Affiliates can earn up to 6% commission on net sales, which excludes shipping, taxes, and returns.
  • Real-Time Tracking: The program offers real-time reporting and sales tracking through an affiliate network partner.
  • Promotional Support: Affiliates are expected to promote Net-a-Porter by incorporating ads, banners, and links on their websites.
  • Product Data Access: Affiliates have access to Net-a-Porter's product data feed, enabling them to promote the latest designer pieces and fashion trends.
  • Application Process: Interested parties must submit their name, email, country, website name, and URL for consideration. The approval process takes about five business days.

Get started with a marketplace like Net-a-porter on Vendo. Get 3-5x higher sales commission!

Vendo streamlines the creation of your multi-vendor marketplace, making it more cost-effective. Start your journey of multi-vendor sales in no time, steering clear of inventory and shipping issues. And the sales commissions hover around 20-30% instead of 5%

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

{{blog-card}}

NOW YOU CAN
Start a multi-vendor marketplace
LEARN MORE
LEARN MORE
Written by
LET'S GO
Start a Marketplace
Get started
Get started
NEWSLETTER
Get more marketplace case studies & insights
Subscribe
Subscribe
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.