Vendo gives you full customizability, ownership & CONTRol of your ecommerce
Case Study
Jan 28, 2024

Neowin Affiliate Revenue Success Tripled

Written by

Neowin, a recognized platform in the technology and news sector, plays a crucial role in providing insightful coverage and analysis. With a strategic emphasis on affiliate links, Neowin underscores the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Neowin to significantly amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly shopping experience into its content, Neowin can strategically enhance its monetization efforts, offering an interactive and informative platform for tech enthusiasts.


Vendo is the ultimate destination for all your marketplace requirements. It's a one-stop-shop that offers a platform automating day-to-day operations, a diverse catalog of brands (or the option to invite your own), merchandising and promotional tools, and the ability to sell through various channels. Count on Vendo for ongoing daily support as your marketplace business grows.

Choose Vendo for a revolutionary approach to affiliate marketing; it keeps visitors engaged for longer periods, secures essential customer data, and paves the way for successful upselling ventures.

Unlocking Success in Digital Publishing

Neowin is an online technology news website that focuses on delivering news, reviews, and analysis related to the world of technology. Founded in 2000, Neowin has grown to become a reputable source for tech enthusiasts, providing up-to-date information on software, hardware, gadgets, and industry trends. The platform combines news articles, reviews, forums, and community engagement to cater to a diverse audience interested in staying informed about the latest developments in the tech world.

Neowin’s Success Factors

1. Timely and Relevant Tech News:

Neowin's success is built on its commitment to delivering timely and relevant tech news. The platform keeps its audience informed about the latest developments, product launches, and industry updates, catering to the needs of tech enthusiasts and professionals.

2. In-Depth Reviews and Analysis:

Neowin provides in-depth reviews and analysis of various technology products and services. This commitment to thorough evaluations helps readers make informed decisions about the latest gadgets, software, and hardware in the market.

3. Community Engagement and Forums:

A key success factor for Neowin is its focus on community engagement. The platform hosts forums where tech enthusiasts can discuss, share insights, and seek advice on a wide range of tech-related topics, fostering a sense of community among its audience.

4. Multimedia Content Integration:

Neowin integrates multimedia content effectively, including images, videos, and interactive features. This multimedia approach enhances the reader's experience, providing a visual and interactive element to accompany written content.

5. Tech Events Coverage:

Neowin actively covers major tech events, conferences, and product launches. This commitment to event coverage allows the platform to provide real-time updates and insights, keeping its audience abreast of significant industry happenings.

6. Tech Community Contributions:

The platform encourages community contributions, allowing users to submit news tips, articles, and participate in discussions. This collaborative approach strengthens Neowin's content diversity and engages its audience in shaping the narrative.

7. Platform Accessibility and User-Friendly Design:

Neowin ensures platform accessibility and a user-friendly design. The website's layout and navigation are crafted to provide a seamless and intuitive experience for readers, contributing to user retention and engagement.

8. Tech Market Insights:

Neowin offers insights into the tech market, including trends, analyses, and predictions. By providing valuable information on the direction of the tech industry, the platform becomes a go-to resource for professionals and enthusiasts looking to understand broader market dynamics.

9. Adaptation to Changing Tech Landscape:

Neowin's ability to adapt to the changing landscape of technology is a success factor. The platform evolves its content strategies to align with emerging tech trends, ensuring it remains relevant in an ever-changing industry.

10. Social Media Presence and Interaction:

Neowin maintains a strong social media presence, interacting with its audience on platforms like Twitter and Facebook. This engagement extends the reach of its content and facilitates direct communication with the tech community.

Neowin's Audience and Their Values

Tech Enthusiasts and Professionals:

Neowin's primary audience consists of tech enthusiasts and professionals who are passionate about staying updated on the latest technological advancements. They value accurate and timely information, in-depth reviews, and the opportunity to engage with a like-minded community.

Suggestions for Sustaining and Enhancing Success

1. Continuous Focus on Timely News Delivery:

Maintain a continuous focus on delivering timely and relevant tech news to keep the audience informed about the latest developments in the tech industry.

2. Expand Multimedia Content Offerings:

Further expand multimedia content offerings by incorporating more visuals, videos, and interactive features to enhance the overall reader experience and cater to diverse preferences.

3. Foster Community Interaction:

Continue fostering community interaction through forums, user contributions, and engagement initiatives. Building a strong sense of community contributes to user loyalty and the platform's overall vibrancy.

4. Strengthen Tech Market Analysis:

Enhance tech market analysis by providing deeper insights into trends, market dynamics, and predictions. Offering valuable market intelligence adds depth to the platform's content and appeals to a broader audience.

5. Diversify Content Formats:

Diversify content formats by exploring podcasts, webinars, or other multimedia formats. This allows Neowin to cater to different consumption preferences and reach a wider audience.

6. Embrace Emerging Technologies:

Stay at the forefront of emerging technologies and trends. Covering developments in areas like artificial intelligence, blockchain, and the Internet of Things ensures Neowin remains a comprehensive source of tech information.

7. User Education Initiatives:

Initiate user education programs to empower readers with knowledge about new technologies and their applications. This can include tutorials, guides, and explainers to help readers make the most of emerging tools and platforms.

8. Collaborate with Tech Influencers:

Explore collaborations with tech influencers, experts, and industry thought leaders. This can bring diverse perspectives to the platform and enhance its credibility within the tech community.

9. Implement User-Driven Features:

Implement features driven by user feedback and suggestions. Listening to the audience's needs and preferences ensures that Neowin remains responsive to the evolving expectations of its readership.

10. Strategic Partnerships and Sponsorships:

Consider strategic partnerships and sponsorships with tech companies and events. These collaborations can provide additional resources, exclusive content opportunities, and further establish Neowin's presence within the tech ecosystem.

In conclusion, sustaining and enhancing the success of Neowin involves a strategic focus on community engagement, content diversity, adaptation to tech trends, and continuous efforts to meet the evolving needs of its tech-savvy audience. By staying true to its core values and embracing innovation, Neowin can maintain its position as a trusted and influential platform in the dynamic world of technology news.

However, you may want to consider a different approach to capitalize on your online audience.

Start your own multi-brand marketplace on Vendo and triple your affiliate sales commission, achieving an impressive 20-30%.

In addition to the prolonged user engagement on your pages, expect a surge in customer data retention that can fuel the growth of your email list, opening doors to various future upselling prospects.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Put a shopping cart in your content
Written by
Evaluate Vendo for your eCommerce business
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts



Customize to your exact needs. Go global on day 1. DTC x B2B x Marketplace. One or multiple storefronts. A single dashboard to rule them all.