Case Study
Jan 9, 2024

NBC News Affiliate Revenue Success Tripled

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NBC News, a prominent force in broadcast journalism, is recognized for its comprehensive news coverage and in-depth reporting. NBC News strategically employs affiliate links to monetize its expansive viewership. Sales commissions, particularly derived from content such as news reports, reviews, and recommended products, constitute a significant and evolving revenue stream for news enterprises.

With the integration of Vendo, NBC News has the potential to significantly enhance its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its news content. This strategic move not only expands opportunities for revenue growth but also provides NBC News' audience with a more interactive and seamless way to engage with recommended products related to their news interests. Here's how this integration could unfold for NBC News.


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Unlocking Success in Digital Publishing

NBC News, a division of NBCUniversal, is a prominent American news organization with a long history dating back to the early days of radio broadcasting. It has evolved into a multimedia platform delivering news through television, online streaming, and digital publications. NBC News is known for its comprehensive coverage of national and international news, investigative reporting, and political analysis.

Success Factors for NBC News:

Extensive News Coverage:

A major factor in NBC News' success is its extensive news coverage. The organization covers a wide range of topics, including breaking news, politics, business, health, and human interest stories, providing audiences with a comprehensive view of current events.

Strong Broadcast Presence:

With a strong presence in television broadcasting, NBC News reaches a broad audience through its network and cable channels. Programs like "NBC Nightly News" and "Today" have become staples of American news consumption, contributing to the organization's success.

Digital Expansion and Online Presence:

NBC News has successfully expanded its reach through digital platforms. The organization maintains a robust online presence, delivering news through its website and mobile apps, ensuring accessibility for audiences who prefer digital news consumption.

Investigative Journalism:

The commitment to investigative journalism is a key success factor for NBC News. The organization has produced impactful investigative reports, uncovering important stories and holding those in power accountable.

Political Analysis and Reporting:

NBC News is recognized for its in-depth political analysis and reporting. During election seasons, the organization's coverage includes debates, interviews with candidates, and insightful commentary, attracting viewers interested in political developments.

Live Event Coverage:

The ability to provide live coverage of significant events sets NBC News apart. Whether it's major news events, political debates, or cultural milestones, the organization delivers real-time reporting, capturing the immediacy of unfolding stories.

Global Correspondents and Reporting:

NBC News maintains a network of global correspondents, allowing for international news coverage. This global perspective enhances the organization's ability to report on diverse issues and events happening around the world.

Engaging Visuals and Multimedia Content:

The use of engaging visuals and multimedia content is a success factor for NBC News. The organization incorporates videos, graphics, and interactive elements to enhance storytelling and make news content more engaging for audiences.

Adapting to Digital Trends:

NBC News has successfully adapted to digital trends by embracing online streaming, social media, and other digital platforms. This adaptability ensures that the organization remains relevant in an evolving media landscape.

Collaboration with NBCUniversal:

As part of the NBCUniversal umbrella, NBC News benefits from collaboration with other divisions within the media conglomerate. This collaboration extends to promotional efforts, cross-platform content sharing, and synergy across various media channels.

NBC News Audience and Value Proposition:

Understanding the Audience:

NBC News caters to a diverse audience that includes individuals seeking up-to-date news coverage, political enthusiasts, and those interested in in-depth reporting and analysis. The organization's broad reach encompasses viewers of different demographics and interests.

Value Proposition:

The value proposition of NBC News lies in delivering reliable, comprehensive news coverage across various platforms. The organization aims to inform, engage, and provide audiences with a well-rounded understanding of the events shaping the world.

Categories of Value:

  • Comprehensive News Coverage: NBC News offers a wide spectrum of news coverage, ensuring that audiences are well-informed about national and international events.
  • Political Analysis: The organization provides in-depth political analysis and reporting, particularly during election seasons, appealing to viewers interested in political developments.
  • Live Event Coverage: NBC News excels in delivering live coverage of significant events, allowing audiences to witness unfolding stories in real time.

Suggestions for Replicating Success:

Comprehensive News Coverage: Prioritize comprehensive news coverage, spanning a diverse range of topics to cater to a broad audience with varied interests.

Invest in Investigative Journalism: Commit resources to investigative journalism, uncovering impactful stories and holding individuals and institutions accountable.

Strong Broadcast Presence: Build a strong presence in television broadcasting with key programs that resonate with audiences and become integral parts of their news consumption habits.

Digital Expansion: Expand the digital presence by investing in user-friendly websites, mobile apps, and online streaming platforms to cater to audiences who prefer digital news consumption.

Political Analysis and Reporting: Develop a reputation for in-depth political analysis and reporting, especially during election seasons, to attract viewers interested in political developments.

Live Event Coverage: Invest in the capability to provide live coverage of significant events, capturing the immediacy and relevance of unfolding stories.

Global Perspective: Develop a network of global correspondents to provide a comprehensive and global perspective on news stories, ensuring diverse international coverage.

Engaging Visuals and Multimedia Content: Incorporate engaging visuals and multimedia elements into storytelling to make news content more compelling and accessible.

Adapt to Digital Trends: Stay agile and adapt to evolving digital trends, embracing online streaming, social media, and other digital platforms to remain relevant in the digital age.

Collaboration and Synergy: Explore opportunities for collaboration within a broader media conglomerate to leverage synergies, cross-promote content, and enhance the overall media ecosystem.

In conclusion, NBC News' success is built on its extensive news coverage, strong broadcast presence, and adaptability to digital trends. Replicating this success involves a commitment to comprehensive journalism, investment in digital platforms, and staying attuned to the diverse interests of a broad audience.

That said, there's an additional method to generate revenue from your online audience which might be even more fulfilling.

Starting your own multi-brand marketplace on Vendo has the potential to, at a minimum, triple your affiliate sales commission, bringing it up to an impressive 20-30%. This translates to 3-5 times more than what you'd typically earn with affiliate links.

Beyond just extended user page time, anticipate an increase in customer data retention, fostering the growth of your email list and creating a wealth of future upselling opportunities


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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