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Case Study
Nov 29, 2023

Nailstry mobile shopping app case study

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The Nailstry mobile shopping app specializes in nail care and beauty products. If you have a mobile app resembling Nailstry, consider exploring monetization options through in-app shopping using Vendo. 

By integrating your own marketplace within a WebView, you can give your users access to a diverse selection of incredible products from local brands, while also earning a favorable sales commission.

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Discover the convenience of Vendo's all-in-one marketplace solution. It automates your daily operations, offers a range of brands to choose from or invite your preferred brands, provides tools for effective merchandising and promotions, enables you to sell through multiple channels (website, emails & SMS, mobile app, social media), and offers ongoing support to help your marketplace business grow.

Success story of Nailstry mobile shopping app

Niche Market Dominance: Nailstry's exclusive focus on nail care and beauty products allows them to establish a strong presence in the niche market, attracting a dedicated customer base.

Wide Product Selection: Nailstry offers a diverse range of nail care products, including nail polishes, tools, accessories, and treatments, providing customers with a comprehensive selection to meet their needs.

User-Generated Content: Nailstry's platform encourages users to share their nail art creations, reviews, and recommendations, fostering a vibrant community and driving user engagement.

Seamless Shopping Experience: Nailstry provides a user-friendly interface and smooth navigation, making it easy for customers to browse, search, and purchase products in a hassle-free manner.

Quality Assurance: Nailstry ensures the availability of high-quality nail care products by partnering with reputable brands and conducting thorough quality checks.

Social Media Integration: Nailstry leverages social media platforms to promote their products, engage with customers, and showcase user-generated content, expanding their reach and brand visibility.

Customer Support: Nailstry prioritizes excellent customer support by offering responsive assistance, addressing queries, and resolving issues promptly to enhance customer satisfaction.

Secure Payment Options: Nailstry provides secure payment gateways and safeguards customer information, instilling trust and confidence in the purchasing process.

Partnerships with Nail Salons: Nailstry collaborates with nail salons to offer exclusive discounts, promotions, and partnerships, establishing a mutually beneficial relationship.

Customer Loyalty Program: Nailstry rewards loyal customers with exclusive perks, discounts, and early access to new product launches, fostering customer loyalty and repeat purchases.

Suggestions for Nailstry's Growth

Expand Product Range: Continuously update and expand the selection of nail care products to cater to different preferences and trends, ensuring that users can find the latest and most sought-after items.

Collaborate with Influencers: Partner with popular nail artists and influencers to promote the app and showcase their favorite products through tutorials, reviews, and exclusive discounts.

Enhance Social Features: Further develop the community aspect of the app by introducing features such as direct messaging between users, forums for discussions, and the ability to follow favorite nail artists.

Personalized Recommendations: Implement a recommendation engine that suggests products based on users' preferences, purchase history, and browsing behavior, providing a tailored shopping experience.

Localized Marketing Campaigns: Run targeted marketing campaigns in specific regions or cities to increase brand awareness and attract local users who are passionate about nail care.

10 suggestions on how to replicate Nailstry's success given their footprint

Identify a Niche: Find a specific niche within the beauty industry that is underserved and cater your products or services exclusively to that market segment.

Curate a Comprehensive Selection: Offer a wide range of products or services within your niche to ensure customers can find exactly what they need.

Encourage User Engagement: Create a platform or community where customers can share their experiences, reviews, and recommendations, fostering engagement and building a loyal customer base.

Invest in User-Friendly Technology: Develop an intuitive and user-friendly interface that simplifies the shopping experience and makes it easy for customers to navigate your platform.

Forge Strategic Partnerships: Collaborate with influencers or industry experts to promote your brand, gain exposure, and establish credibility within your target market.

Leverage Social Media: Utilize social media platforms to showcase your products or services, engage with customers, and leverage user-generated content for increased visibility.

Prioritize Customer Satisfaction: Provide exceptional customer support, address queries promptly, and resolve issues efficiently to ensure customer satisfaction and build trust.

Ensure Product Quality: Partner with reputable suppliers or manufacturers to ensure the quality of your products or services, building trust and loyalty among customers.

Secure Payment Options: Implement secure payment gateways and protect customer data to instill confidence in the purchasing process.

Implement a Customer Loyalty Program: Reward loyal customers with exclusive perks, discounts, or early access to new offerings to foster customer loyalty and encourage repeat purchases.

Drive higher revenue for your mobile app using Vendo's platform. Enable your users to shop from a variety of amazing products offered by local brands, while enjoying higher affiliate sales commissions of 20-30%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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