Case Study
Oct 6, 2023

Mytheresa multi-vendor marketplace success

Written by is an online marketplace that brings the world of high-end fashion right to your screen. It's where you can shop for luxury clothing, shoes, and accessories without leaving your comfy couch. In this article, we'll take a closer look at what makes this platform a fashionista's dream and how to follow in its footsteps to create your own online success story.

Using Vendo, initiating your very own multi-vendor marketplace has never been more accessible and straightforward. You can kickstart your sales by offering products from multiple vendors and launch your platform in just a matter of days, all without the hassle of inventory management and shipping responsibilities.

Vendo operates efficiently through a streamlined dropshipping approach, freeing you from the intricacies of logistics and enabling you to concentrate on expanding your marketplace.


Origins and History

Founded in 2006, Mytheresa started as a small boutique in Munich, Germany. The founders, Susanne and Christoph Botschen, decided to take their local luxury store to the global stage by launching an online platform. Back then, it was a risky move, but little did they know it would turn into an international sensation.

Growth and Today

Over the years, Mytheresa steadily grew, offering a carefully curated selection of top-tier brands. Their dedication to quality, impeccable customer service, and a user-friendly website helped them gain a devoted customer base. As time passed, they expanded their reach, shipping luxury fashion to shoppers worldwide. Today, Mytheresa stands tall as a global fashion powerhouse.

Success Ingredients

So, what's the secret behind Mytheresa's success?

Curated Selection

They don't overwhelm customers with choices. Instead, they handpick the best of the best from luxury brands, ensuring quality and exclusivity.

User-Friendly Website

Navigating their website is a breeze. It's visually appealing and easy to use, making the shopping experience enjoyable.

Customer Service

Mytheresa goes the extra mile to provide excellent customer service. Shoppers feel valued and heard, which keeps them coming back.

Global Reach

They didn't limit themselves to one market. Expanding internationally allowed them to tap into a broader customer base.


With the rise of smartphones, they adapted quickly, offering a mobile app for on-the-go shopping convenience.

Replicating the Success of Mytheresa

Want to create your own online success story? Here are some simple steps:

Niche Focus

Identify a specific niche or target audience to cater to. Don't try to be everything to everyone.

Quality Over Quantity

Curate your products carefully. Offer only top-notch items that meet high standards.

Customer-Centric Approach

Treat your customers like VIPs. Be responsive to their needs and feedback.

User Experience

Invest in a user-friendly website or app. Ensure smooth navigation and a visually appealing design.

Global Ambitions

If possible, think globally. Expanding to international markets can open up new opportunities.

Adapt to Tech

Stay updated with technological trends. Mobile-friendliness is a must in today's digital age.

In conclusion,'s journey from a small Munich boutique to an international luxury fashion destination serves as an inspiring example of online success. By focusing on quality, user experience, and customer satisfaction, you can replicate their achievements in your own online venture. So, why wait? Start crafting your success story today!

Get started with a marketplace like Mytheresa on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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