Case Study
Jul 4, 2023

MySanAntonio affiliate revenue success tripled

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MySanAntonio, a prominent entity in local news coverage, excels in delivering comprehensive coverage and analysis specific to the San Antonio region. Capitalizing on its influential standing, MySanAntonio strategically employs affiliate links to effectively engage its local online audience. With Vendo, MySanAntonio has the potential to significantly elevate its sales commissions — potentially experiencing a 3-5x increase — by seamlessly integrating shoppable products and a user-friendly shopping cart into its content, presenting an innovative pathway for enhanced monetization in the competitive field of local media enterprises, with a focus on news relevant to the San Antonio community.


Looking for a comprehensive marketplace solution? Vendo is your go-to one-stop-shop. It provides a platform that automates daily operations, a range of brands to choose from (or invite your own), merchandising tools, and the flexibility to sell through multiple channels. Plus, ongoing daily support ensures your marketplace business scales seamlessly.

Vendo sets itself apart from traditional affiliate links by ensuring prolonged visitor engagement, safeguarding vital customer data for robust email list growth, and creating opportunities for upselling.

Unlocking Success in Digital Publishing is an online news and information platform serving the San Antonio, Texas community. Launched to complement the print edition of the San Antonio Express-News, provides a digital space for local news, events, lifestyle features, and more. The success of is rooted in its ability to deliver timely and relevant content to the San Antonio community, leveraging both traditional journalism and digital innovations.

Success Factors MySanAntonio

1. Local News Coverage:'s success is driven by its commitment to comprehensive local news coverage. By focusing on stories that directly impact the San Antonio community, the platform remains a primary source for residents seeking information about events, developments, and issues in their area.

2. Digital Transformation:

The successful adaptation to the digital era is a key factor in's success. The platform has embraced digital transformation by providing an online space that complements the traditional print newspaper, catering to the evolving preferences of readers.

3. Multimedia Integration: integrates multimedia elements, including videos, images, and interactive features, to enhance storytelling. This multimedia approach engages audiences in a visually appealing manner, making news consumption more dynamic and interactive.

4. Community Engagement:

Active community engagement is a crucial success factor. fosters a sense of community by providing spaces for reader comments, forums, and social media interactions. This engagement allows residents to participate in discussions and share their perspectives.

5. Mobile Accessibility:

The platform ensures accessibility through mobile devices, recognizing the prevalence of smartphone usage.'s mobile-friendly design enables residents to access news and information on the go, enhancing convenience and expanding the platform's reach.

6. Niche Content Sections: offers niche content sections covering various aspects of community life, including lifestyle, entertainment, sports, and business. This diversification attracts a broader audience and caters to the varied interests of San Antonio residents.

7. Data-Driven Journalism:

Utilizing data-driven journalism enhances the credibility of By incorporating relevant data and statistics into news stories, the platform provides readers with a more informed understanding of local issues, contributing to transparency and accountability.

8. Advertising and Revenue Streams:

Effectively incorporating advertising and exploring multiple revenue streams contribute to's success. The platform leverages digital advertising, sponsored content, and other revenue models to sustain its operations and continue providing valuable local news coverage.

9. Social Media Presence:

Maintaining a strong presence on social media platforms is crucial. actively shares news updates, articles, and engages with its audience on social media, extending its reach and staying connected with residents through popular online channels.

10. Continuous Content Updates:

The platform's commitment to continuous content updates ensures that readers receive timely information. remains a reliable source for breaking news, updates, and in-depth coverage of ongoing events, contributing to its relevance and readership retention.

Audience and Value:

Understanding the Audience: caters to a diverse audience within the San Antonio community. Its readership includes residents seeking local news, business professionals, sports enthusiasts, and individuals interested in lifestyle and entertainment content.

Local Information Resource:

Readers value as a primary resource for local information. Whether it's staying informed about community events, local government decisions, or cultural happenings, the platform serves as a comprehensive source for residents seeking to stay connected with their city.

Community Connection:

The platform fosters a sense of community connection. allows residents to engage with news, share their opinions, and participate in discussions, creating a digital space where the San Antonio community can connect and collaborate.

Suggestions for Businesses:

1. Focus on Local Relevance:

To replicate's success, businesses should prioritize local relevance. Tailor content and services to address the specific needs and interests of the local community, establishing a connection with residents.

2. Embrace Digital Transformation:

Embrace digital transformation by providing online platforms that complement traditional offerings. Businesses should recognize the importance of an online presence and adapt to the evolving preferences of digital-savvy consumers.

3. Integrate Multimedia Elements:

Enhance storytelling by integrating multimedia elements. Businesses should explore the use of videos, images, and interactive features to make content more engaging, dynamic, and appealing to a diverse audience.

4. Foster Community Engagement:

Actively foster community engagement. Create spaces for customer feedback, comments, and participation, both on the business's website and through social media. Building a sense of community strengthens the connection between the business and its customers.

5. Optimize for Mobile Accessibility:

Optimize online platforms for mobile accessibility. Recognize the prevalence of mobile device usage and ensure that websites or applications are mobile-friendly, providing users with convenient access to information on the go.

6. Diversify Content Sections:

Offer diversified content sections to cater to varied interests. Businesses should consider creating niche sections that cover different aspects of community life, ensuring that content resonates with a broader audience.

7. Utilize Data-Driven Approaches:

Incorporate data-driven approaches in content creation. Businesses can enhance credibility by integrating relevant data and statistics into their narratives, providing customers with a more informed understanding of the products or services offered.

8. Explore Multiple Revenue Streams:

Explore multiple revenue streams to sustain operations. Businesses should consider digital advertising, sponsored content, and other viable revenue models to diversify income sources and ensure financial sustainability.

9. Strengthen Social Media Presence:

Maintain a strong social media presence. Actively share updates, engage with the audience, and leverage popular social media platforms to extend the business's reach and stay connected with customers in real-time.

10. Prioritize Continuous Updates:

Prioritize continuous updates to remain relevant. Whether in terms of product information, services, or news, businesses should regularly update their online presence to provide customers with timely and valuable information.

However, there's an alternative method to capitalize on your online audience that could prove even more fruitful.

Launching your own multi-brand marketplace on Vendo has the potential to, at the very least, triple your affiliate sales commission, reaching an impressive 20-30%. This marks a significant increase, offering 3-5 times more than the returns from regular affiliate links.

In addition to the prolonged user engagement on your pages, expect a surge in customer data retention that can fuel the growth of your email list, opening doors to various future upselling prospects.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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