Case Study
May 25, 2023

MyFitnessPal mobile app case study

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MyFitnessPal mobile app is a health based app, uses gamification to track nutrition, exercise, and diet, aiming to make good health for all with a community of over 80 million users. An app with features like MyFitnessPal could effortlessly introduce another source of revenue by enabling in-app shopping through Vendo. Integrate Vendo into your mobile app via a WebView to set up your own in-app marketplace, offering users the opportunity to browse and purchase products from local brands, while earning a commission on each transaction.


Vendo provides a comprehensive suite of tools for your marketplace needs, including a platform that automates daily operations, a catalog of brands to choose from or the ability to invite your own brands, merchandising and promotional tools, the option to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and continuous daily support for growing your marketplace business.

Success factors of MyFitnessPal mobile app

Comprehensive Tracking: Providing detailed tools to track nutrition, exercise, and diet, enabling users to monitor their health holistically.

Gamification: Incorporating gamified elements to motivate and engage users in their health and fitness journey, enhancing user participation and adherence.

Barcode Scanning: Offering a convenient method for users to track nutrients by scanning barcodes or manually searching the extensive food database, ensuring accurate tracking.

User-Friendly Interface: Ensuring an intuitive and easy-to-use app interface for seamless tracking and navigation, enhancing user experience.

Community Support: Fostering a strong community of over 80 million users, providing a supportive environment for sharing experiences and seeking advice.

Data Accuracy: Maintaining a large pre-existing database of food items to ensure accurate nutrient tracking and meal logging.

Personalization: Providing personalized recommendations and insights based on user data, catering to individual health and fitness goals.

Integration with Wearable Devices: Allowing seamless integration with wearable fitness devices for automatic activity tracking and data synchronization.

Health Education: Offering educational resources and articles to empower users with knowledge about nutrition, exercise, and healthy living.

Continuous Improvement: Regular updates, feature enhancements, and responsiveness to user feedback to ensure the app remains relevant and effective in promoting healthy lifestyles.

Suggestions for MyFitnessPal mobile app's growth

Enhanced Social Features: Introduce social networking elements to facilitate interaction, support, and accountability among users, fostering a sense of community.

Personalized Coaching: Offer premium coaching services or personalized health plans to cater to individual user needs and goals.

Integration with Health Devices: Expand compatibility with a wider range of health and fitness devices, allowing seamless data synchronization and enhanced tracking capabilities.

Meal Planning Tools: Develop features for meal planning, recipe suggestions, and grocery list generation to streamline users' nutrition management.

Mental Well-being Support: Incorporate resources for mental well-being, stress management, and mindfulness to provide a holistic approach to health and wellness.

Corporate Wellness Programs: Collaborate with businesses to offer corporate wellness programs, promoting the app's use among employees for improved health and productivity.

Health Challenges and Competitions: Implement challenges, competitions, and rewards within the app to motivate and engage users in achieving their health and fitness goals.

Expanded Nutritional Database: Continuously expand and update the food database to include a wider variety of global and niche food items for accurate tracking.

Telehealth Integration: Introduce telehealth features for virtual consultations with nutritionists, dietitians, or fitness professionals to provide expert guidance.

Data Analytics Insights: Provide users with personalized insights and analytics based on their tracked data, empowering them with actionable information to optimize their health journey.

Suggestions for other businesses to replicate success

Holistic Health Tracking: Offer a comprehensive platform for users to track nutrition, exercise, and overall wellness, providing a one-stop solution for health management.

Gamification Elements: Incorporate gamified features to motivate and engage users, fostering long-term adherence and participation in health-related activities.

User-Generated Content: Foster a community-driven platform where users can share experiences, tips, and success stories, creating a supportive environment.

Data Accuracy: Build and maintain an extensive database of products or services to ensure accurate tracking and logging of relevant information.

Personalization: Provide personalized recommendations and insights based on user data, tailoring the experience to individual health and wellness goals.

Seamless Integration: Integrate with wearable devices, health apps, or other relevant technologies to offer a seamless and interconnected user experience.

Educational Resources: Offer educational content, articles, or tools to empower users with knowledge about health, nutrition, and fitness.

Corporate Wellness Programs: Collaborate with businesses to offer corporate wellness solutions, promoting employee health and well-being.

Mental Health Support: Include resources for mental well-being, stress management, or mindfulness to address the holistic health of users.

Continuous Improvement: Prioritize regular updates, feature enhancements, and responsiveness to user feedback to ensure the platform remains relevant and effective in promoting healthy lifestyles.

Elevate your app's revenue potential with Vendo, empowering users to explore and purchase remarkable products from homegrown brands, while tripling affiliate sales commission to 20-30%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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