Case Study
Sep 22, 2023

My Wine Guide mobile shopping app case study

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My Wine Guide is a mobile shopping app that serves as a personal wine sommelier, helping users discover and purchase the perfect wines for their preferences and occasions. Replicating their achievements is possible by incorporating in-app shopping into your mobile app through Vendo. Utilize a WebView to create your own marketplace, enabling your users to explore and purchase fantastic products from domestic brands, while you earn a commission on the sales.


Experience the convenience of Vendo's all-in-one marketplace solution. Their platform automates your day-to-day operations, offers a range of brands to choose from or the option to invite your own brands, provides merchandising and promotional tools, supports multi-channel selling (website, emails & SMS, mobile app, social media), and offers ongoing support for growing your marketplace business.

Success factors of My Wine Guide mobile shopping app

  • Comprehensive wine database with a wide range of options.
  • Personalized recommendations based on user preferences.
  • Valuable wine education and expertise provided to users.
  • User review and rating system for building trust and credibility.
  • Intuitive and user-friendly interface for seamless navigation.
  • Integration with online wine retailers for convenient purchasing.
  • Regular updates and additions to the wine selection.
  • Responsive customer support for prompt assistance.
  • Social sharing features to engage and attract new users.
  • Seamless integration with wine tasting events and experiences.

Suggestions for Growth

1. Expand Wine Selection

To drive growth, My Wine Guide can expand its wine selection by partnering with more wineries and distributors. Increasing the variety of wines available will attract a broader customer base and cater to diverse preferences.

2. Enhance Personalization Algorithms

Continuously improving the app's personalization algorithms will further enhance the user experience. By leveraging machine learning and user feedback, My Wine Guide can refine its recommendations and provide even more accurate suggestions.

3. Offer Wine Subscription Services

Introducing wine subscription services can increase customer loyalty and recurring revenue for My Wine Guide. By offering curated wine selections delivered on a regular basis, the app can provide a convenient and personalized experience for wine enthusiasts.

4. Collaborate with Wine Experts and Influencers

Partnering with wine experts, sommeliers, or influencers can help My Wine Guide gain credibility and reach a wider audience. Collaborative content creation, such as wine tasting videos or virtual wine events, can attract new users and foster engagement.

Suggestions for other businesses to replicate My Wine Guide's success

Prioritize Personalization: Tailor product recommendations and experiences based on user preferences and behavior.

Leverage Data Analytics: Utilize data analytics to gain insights into customer behavior and preferences, enabling personalized recommendations.

Invest in User Education: Provide valuable information and resources related to the product or service being offered to enhance customer knowledge and engagement.

Collaborate with Influencers: Partner with influencers or industry experts to promote the brand and reach a wider audience.

Enhance Customer Support: Offer responsive and efficient customer support to address queries and concerns promptly, ensuring customer satisfaction.

Focus on User Experience: Continuously improve the user interface, navigation, and overall experience to make it intuitive and enjoyable for customers.

Implement Social Sharing Features: Enable users to share their experiences on social media, generating word-of-mouth marketing and increasing brand visibility.

Offer Subscription Services: Introduce subscription-based models to encourage customer loyalty and generate recurring revenue.

Embrace Emerging Technologies: Stay updated with technological advancements and explore opportunities to incorporate them into the business model for enhanced customer experiences.

Foster Community Engagement: Create a platform or space for customers to interact, share experiences, and provide feedback, fostering a sense of community and loyalty.

Enhance your mobile app's profitability with Vendo. Enable your users to shop for incredible products from local brands and earn a commission that's 20-30% higher than what most affiliate links offer.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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