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Case Study
Jul 17, 2023

MSF USA Affiliate Revenue Success Tripled

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Médecins Sans Frontières (MSF) USA, a vital force in international medical humanitarian aid, delivers crucial healthcare to those affected by conflict, epidemics, and disasters. MSF USA seeks to leverage sales commissions, particularly derived from donations and partnerships, to sustain its vital missions. The integration of Vendo presents an opportunity for MSF USA to potentially amplify its support—experiencing a remarkable increase. 

By seamlessly incorporating avenues for contributions and engagement, MSF USA can strategically enhance its outreach, offering an enriched and interactive platform for individuals committed to supporting global healthcare and humanitarian endeavors.


Meet Vendo – your all-in-one solution for marketplace success. This one-stop-shop provides a platform for automating operations, a handpicked brand catalog (or an invitation for your own brands), merchandising tools, and the flexibility to sell through various channels. Expect ongoing daily support as your marketplace business thrives.

Experience the difference with Vendo – unlike standard affiliate links, it excels in extending visitor engagement, safeguarding customer data, and creating pathways for effective upselling strategies.

Success factors for MSF USA

Effective fundraising strategies: MSF USA relies on donations to fund its humanitarian missions, so a key success factor is the ability to implement effective fundraising strategies to support its operations.

Strong partnerships: Collaborating with other organizations, governments, and donors is crucial for MSF USA to expand its reach, access resources, and maximize impact in providing medical aid in crisis situations.

Skilled and dedicated staff: Having a team of skilled medical professionals, logisticians, and support staff who are dedicated to the organization's mission is essential for the success of MSF USA's operations.

Flexibility and adaptability: MSF USA must be able to quickly respond to emergencies and adapt its strategies to meet the evolving needs of populations affected by conflicts, epidemics, and natural disasters.

Efficient logistics and supply chain management: Ensuring timely delivery of medical supplies, equipment, and personnel to remote and challenging environments is critical for the success of MSF USA's medical interventions.

Commitment to neutrality and impartiality: Upholding the principles of neutrality and impartiality in providing medical care to those in need, regardless of political, religious, or social factors, is a key success factor for MSF USA.

Transparency and accountability: Maintaining transparency in its operations, finances, and decision-making processes, as well as being accountable to donors, beneficiaries, and stakeholders, are important factors in building trust and credibility for MSF USA.

Continuous learning and innovation: Embracing new technologies, best practices, and innovative approaches in delivering medical care in challenging environments can enhance the effectiveness and impact of MSF USA's interventions.

Community engagement: Involving local communities in decision-making processes, respecting their cultural norms and values, and building trust with beneficiaries are important success factors for MSF USA in ensuring the acceptance and sustainability of its programs.

Advocacy and awareness-raising: Raising awareness about humanitarian crises, advocating for improved access to healthcare in conflict zones, and promoting respect for international humanitarian law are key elements of MSF USA's success in fulfilling its mission.

Evaluation of MSF USA value proposition and audience

MSF USA's value proposition:

Emergency Medical Care: MSF USA offers emergency medical care to populations affected by armed conflicts, epidemics, natural disasters, and humanitarian crises, highlighting its commitment to providing vital medical care in challenging environments.

Neutrality and Impartiality: MSF USA's value proposition is based on its commitment to the principles of neutrality and impartiality, meaning it provides medical assistance without discrimination based on political, religious, or social affiliations.

Access to Remote and Dangerous Areas: MSF USA stands out for its ability to reach remote and dangerous areas where medical care is scarce or nonexistent, demonstrating its courage and dedication to reaching those in greatest need.

MSF USA's target audience:

Donors and Sponsors: MSF USA targets individual, corporate, and institutional donors who wish to support the provision of emergency medical care worldwide.

Healthcare Professionals: MSF USA attracts doctors, nurses, logisticians, and other healthcare professionals who want to offer their skills and expertise to help the most vulnerable communities.

Humanitarian Advocates: MSF USA also targets human rights advocates, activists, and individuals committed to the humanitarian cause who seek to support efforts to provide medical assistance in crisis situations.

Suggestions for replicating success

Mission Clarity: Maintain a clear understanding of your mission and objectives to guide all actions and decisions of the organization.

Ongoing Training: Invest in ongoing training and development for your staff and volunteers to ensure excellence in delivering medical services.

Establish Strategic Partnerships: Collaborate with organizations, governments, and local communities to expand the reach of your operations and maximize impact.

Transparency and Accountability: Maintain high standards of transparency in your operations and finances, demonstrating accountability to donors and beneficiaries.

Technological Innovation: Adopt innovative technologies to improve efficiency in delivering medical services and managing operations.

Risk Management: Develop robust risk management plans to address operational challenges in complex and dangerous environments.

Community Empowerment: Involve local communities in program planning and execution, respecting their cultures and specific needs.

Diversification of Funding Sources: Seek diverse funding sources to ensure long-term financial sustainability.

Continuous Monitoring and Evaluation: Establish effective monitoring and evaluation mechanisms to measure the impact of your interventions and make adjustments as needed.

Flexibility and Adaptability: Stay flexible and adaptable to effectively respond to changing situations and humanitarian emergencies worldwide.

However, there's a different method to monetize your online audience that you might find beneficial.

Launching a multi-brand marketplace on Vendo might significantly increase your affiliate sales commission, offering 3-5 times more than regular affiliate links.

Furthermore, the increased time users spend on your pages translates to enhanced customer data retention for building your email list, opening doors to numerous prospects for future upselling endeavors.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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