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Case Study
Nov 17, 2023

Mr.Porter marketplace affiliate program

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Mr. Porter is an upscale online men's fashion retailer that offers a carefully curated selection of designer clothing, accessories, and grooming products. If you’re looking for a MrPorter affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

With Vendo, you can effortlessly and cost-effectively establish your multi-vendor marketplace. Quickly venture into selling products from various vendors, without entanglement in inventory and shipping details. And the sales commissions hover around 20-30% instead of 5%.

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Vendo stands as a one-stop solution for all marketplace needs, offering an automated platform for operations, a range of brands or the opportunity to add yours, tools for merchandising and promotion, multiple sales channels (website, emails, SMS, mobile app, social media), and ongoing support for marketplace development.

MrPorter Marketplace Success Factors

MrPorter caters to a sophisticated and style-conscious male audience, providing a one-stop destination for high-end fashion and lifestyle items, with a focus on quality and luxury. Here are the key reasons behind Mr. Porter's marketplace success story, summarized in bullet points:

  • Establishment and Growth: Launched in 2011, Mr. Porter rapidly became a key player in online luxury men's fashion. As a subsidiary of the NET-A-PORTER Group, it benefited from the established reputation and later became part of the Richemont group, a Swiss luxury conglomerate​​.
  • Curation and Exclusive Collections: The platform's success is attributed to its meticulous curation of high-end brands and exclusive collections, attracting a discerning customer base. This unique selection positioned Mr. Porter as a premium destination for luxury men's fashion​​.
  • Enhanced Shopping Experience: Mr. Porter emphasized a seamless shopping experience with user-friendly navigation and exceptional customer service. This focus on customer satisfaction cultivated a loyal customer base​​.
  • Innovative Marketing and Global Reach: The company's innovative marketing strategies, including high-quality editorial content and collaborations with fashion influencers, contributed significantly to its standing. By 2019, Mr. Porter achieved annual sales of over £200 million, serving customers in over 170 countries​​.
  • Focus on Men’s Fashion and Online Presence: Successfully penetrating the challenging men’s wear market, Mr. Porter appealed to its audience through logical and clean displays and the integration of lifestyle elements like “The Journal,” an online magazine. The website regularly updated its inventory, including electronics and accessories, and offered an app for enhanced customer engagement​​.

MrPorter Affiliate Program

Mr. Porter's Affiliate Program is ideal for individuals and businesses with a focus on luxury men's fashion and lifestyle, offering a unique opportunity to monetize their online presence. Here are five key features of the program:

  • Commission Rates: Affiliates earn a standard commission of 6% on all products, with luxury watches and sales items earning a 3% commission​​.
  • Product Range: The program offers a wide range of high-end luxury fashion products, providing affiliates with a diverse selection to promote​​.
  • Cookie Duration: A 30-day cookie duration allows affiliates to earn commissions on referred customers’ subsequent purchases within this timeframe​​.
  • Eligibility Requirements: To join, you must have a website or blog relevant to luxury menswear, with a minimum of 10,000 monthly visitors and 500 unique visitors​​.
  • Payment and Tracking: Payments are made monthly via PayPal or bank transfer. Affiliates can track their sales through the program’s website using a unique ID​​.

Get started with a marketplace like MrPorter on Vendo. Get 3-5x higher sales commission!

With Vendo, you can effortlessly and cost-effectively establish your multi-vendor marketplace. Quickly venture into selling products from various vendors, without entanglement in inventory and shipping details. And the sales commissions hover around 20-30% instead of 5%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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