Case Study
Dec 9, 2023

Moonshine mobile shopping app case study

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The Moonshine mobile shopping app is a popular platform that specializes in selling premium spirits and alcoholic beverages. Achieve similar success by adding in-app shopping to your mobile app using Vendo. Incorporate your own marketplace in WebView and let your users shop for amazing products from local brands, earning a commission on sales.


Vendo is the solution for all your marketplace needs. It automates your day-to-day operations, gives you access to a catalog of brands or the option to invite your own brands, provides tools for merchandising and promotions, allows you to sell through various channels (website, emails & SMS, mobile app, social media), and offers continuous support to help you grow your marketplace business.

13 success factors of Moonshine mobile shopping app

Specialized Market Focus

Moonshine's exclusive focus on premium spirits and alcoholic beverages allows them to establish a strong presence in the market, attracting a specific target audience.

Wide Product Variety

Moonshine offers an extensive selection of spirits, including whiskey, vodka, rum, gin, tequila, and more, catering to diverse customer preferences and tastes.

Curated Collection

Moonshine curates their product collection to include a range of high-quality, unique, and rare spirits, appealing to connoisseurs and enthusiasts.

User-Friendly Interface

Moonshine provides a user-friendly app interface that makes it easy for customers to browse, search, and explore the available spirits.

Expert Recommendations

Moonshine offers expert recommendations and tasting notes for different spirits, helping customers make informed decisions based on their preferences and desired flavor profiles.

Convenient Delivery Options

Moonshine provides reliable and convenient delivery options, ensuring that customers can receive their orders in a timely and secure manner.

Customer Reviews and Ratings

Moonshine allows customers to leave reviews and ratings for products, enabling others to make informed purchasing decisions based on feedback from fellow customers.

Secure Payment Options

Moonshine ensures secure payment processing, instilling trust and confidence in customers during the checkout process.

Responsive Customer Support

Moonshine offers responsive customer support to address any queries, concerns, or issues that customers may have, enhancing overall customer satisfaction.

Partnerships with Distilleries

Moonshine collaborates with distilleries to source exclusive releases and limited-edition spirits, providing customers with unique offerings not easily found elsewhere.

Social Media Presence

Moonshine maintains an active presence on social media platforms, engaging with customers, sharing cocktail recipes, and promoting new releases to expand brand visibility.

Customer Loyalty Program

Moonshine rewards loyal customers with special discounts, promotions, or access to exclusive events, fostering customer loyalty and repeat purchases.

Continuous Innovation

Moonshine strives for continuous innovation by staying updated with industry trends, introducing new spirits or categories, and enhancing the overall shopping experience for customers.

Suggestions for Moonshine's Growth

Expand Product Range: Continuously update and expand the selection of spirits to include a wider range of brands, varieties, and price points, catering to different customer preferences and budgets.

Enhance Personalization: Implement a recommendation engine that suggests spirits based on users' previous purchases, flavor preferences, and browsing behavior, providing a personalized shopping experience.

Exclusive Offers and Promotions: Offer exclusive discounts, promotions, and limited-time deals on premium spirits to incentivize purchases and attract new customers.

Partner with Distilleries: Collaborate with distilleries to offer exclusive releases or limited-edition bottles, creating a unique selling point and attracting enthusiasts seeking rare finds.

Improve Delivery Services: Optimize the delivery process by partnering with reliable logistics providers to ensure timely and secure delivery of orders, enhancing customer satisfaction.

Social Media Engagement: Leverage social media platforms to engage with customers, share cocktail recipes, host virtual tasting events, and collaborate with influencers to expand brand reach and visibility.

Subscription Service: Introduce a subscription-based model where customers can receive curated selections of spirits on a regular basis, offering convenience and the opportunity to discover new products.

Host Tasting Events: Organize in-person or virtual tasting events where customers can sample different spirits, learn about their origins, and interact with industry experts, creating memorable experiences.

Customer Loyalty Program: Implement a loyalty program that rewards frequent customers with exclusive benefits, such as early access to new releases, discounts on future purchases, or VIP tasting events.

How to replicate Moonshine’s success

1. Identify a Specialized Niche

Identify a specific niche within the beverage industry that is underserved or has untapped potential. Focus on offering a curated selection of products that caters to the specific interests and preferences of the target market.

2. Provide Expert Recommendations

Offer expert recommendations and educational content to guide customers in their purchasing decisions. This can include tasting notes, food pairings, or mixology tips to enhance the overall experience.

3. Emphasize Convenience

Ensure that the shopping experience is seamless and convenient for customers. Implement user-friendly interfaces, streamlined checkout processes, and reliable delivery services to enhance customer satisfaction.

4. Collaborate with Industry Influencers

Partner with influencers or experts in the field to promote your products or services. This can include collaborations for content creation, product reviews, or joint marketing campaigns to expand brand visibility.

5. Leverage Social Media Platforms

Utilize social media platforms to engage with customers, share content related to your niche market, run contests or giveaways, and foster a sense of community around your brand.

6. Offer Exclusive Deals and Promotions

Incentivize purchases by offering exclusive deals, promotions, or limited-time offers. This creates a sense of urgency and encourages customers to take advantage of special discounts or unique opportunities.

7. Focus on Customer Experience

Prioritize excellent customer service by promptly addressing inquiries or concerns, providing personalized recommendations, and ensuring a smooth post-purchase experience. Positive customer experiences can lead to repeat business and word-of-mouth referrals.

8. Collaborate with Local Producers

Forge partnerships with local producers or distilleries to offer unique or regionally specific products. This highlights the authenticity and quality of your offerings while supporting local businesses.

9. Create Engaging Content

Develop engaging content such as blog articles, videos, or podcasts that educate and entertain your target audience. This positions your brand as an authority in the industry and attracts customers who value informative content.

10. Foster Customer Loyalty

Implement a loyalty program that rewards repeat customers with exclusive perks, discounts, or early access to new releases. This encourages customer loyalty and increases the likelihood of repeat purchases.

Increase your mobile app's ARPU with Vendo's integration, allowing your users to discover and shop incredible products from local brands. Take advantage of the opportunity to triple your affiliate sales commission, reaching an impressive 20-30%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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