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Jun 15, 2023

Mobile App Userbase Monetization With An Ecommerce Marketplace

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Any mobile app - from gaming and dating to travel and fintech - may be monetized with your own online Dropshipping Marketplace selling quality products from tens of domestic brands. Including a Vendo-powered marketplace as a web view inside your mobile app is quick and easy, while a full API-first integration option is also available.



Mobile apps founders are constantly seeking new avenues to monetize their hard work. However, the good old time of paid apps is long gone and only 10% of apps in the iOS App Store currently require payment at download as compared to 77% back in 2009.

Creating the app and building a large userbase no longer guarantee success. The real challenge lies in converting those users into a sustainable revenue stream. That's where an ecommerce marketplace can make a significant impact.

Mobile app owners can unlock many benefits by providing a platform where users can discover and purchase relevant products. Not only can they tap into a steady and substantial stream of revenue, but they can also offer more value to their users as the products are curated especially for them. By seamlessly integrating an ecommerce marketplace, app owners can enhance user engagement, increase customer satisfaction, and foster long-term loyalty. The ability to provide a personalized shopping experience creates a win-win situation, where users find products they love while mobile app owners generate revenue and strengthen their brand.

With Vendo, an all-in-one B2C marketplace solution, mobile app owners can effortlessly launch a dropshipping marketplace, maximizing their app's potential.



Popular mobile app userbase monetization methods:

With consumers spending approximately $143 billion inside of mobile apps per year, the mobile app userbase presents numerous opportunities to generate revenue. Let's explore some of the different methods available, along with their potential limitations:

Top 5 Monetization Methods used by App Developers
  • Paid apps: Although the number of paid apps has decreased over the years, some apps still require an upfront payment for users to download and access the app's full functionality. Despite offering an ad-free and premium app experience, paid apps face the challenge of competing with a vast number of free alternatives available to users (92% apps in the Apple Store and 96% in the Google Store are FREE)
  • Subscriptions: Implementing a subscription model allows app owners to charge users on a recurring basis for access to exclusive content or enhanced functionality. However, subscription fatigue among users and the need to continually provide new valuable content can present challenges.
  • Freemium Model: Offering a free version of the app with limited features and enticing users to upgrade to a premium version can be an effective strategy. However, it may segment the user base, as only a portion of users may be willing to pay for the premium version, potentially limiting the overall reach and monetization potential.
  • Paid sister app: Another strategy is to develop a paid sister app that complements the free or lite version of the main app. The paid sister app may offer advanced features, exclusive content, or an ad-free experience. However, the challenge lies in convincing users to make an additional purchase for the paid sister app, as they may already be content with the features and experience provided by the free or lite version.
  • Advertisement Integration: Partnering with advertisers and displaying ads within the app is a popular monetization method. Yet, striking the right balance between ads and user experience is crucial, as excessive or intrusive ads can lead to user dissatisfaction and even app abandonment.
  • In-App Purchases: By offering digital goods or premium features within the app, their owners can generate revenue directly from their users. However, users may be reluctant to spend money on virtual items, and the market for in-app purchases can become saturated.
  • Virtual currencies: Some apps implement virtual currencies or in-app credits that users can purchase or earn through in-app activities. These virtual currencies can be used to unlock additional features, make in-app purchases, or access exclusive content. This model encourages user engagement and creates a virtual economy within the app. However, a limitation of virtual currencies is the potential for market saturation, as an excessive number of apps implementing this model can lead to user fatigue and decreased willingness to engage with multiple virtual currency systems.
  • Data Monetization: Analyzing and leveraging user data to provide insights or targeted advertising can be a lucrative approach. However, privacy concerns and regulatory compliance must be addressed to maintain user trust and avoid potential legal issues.

Unlike the above mentioned methods, a dropshipping marketplace presents a unique solution that bypasses these limitations, offering an innovative way to monetize a mobile app userbase. By seamlessly integrating a dropshipping platform into your app, you can provide users with a vast array of products without the burdens of inventory management, upfront investment, or logistical complexities. This approach eradicates the challenges associated with in-app purchases, subscriptions, and advertisements, delivering a frictionless and delightful shopping experience. With a dropshipping marketplace, you can focus on delivering value to your users while earning commissions on every sale, making it an enticing and sustainable monetization strategy that unlocks the full potential of your mobile app.
Benefits of launching a dropshipping marketplace to monetize your mobile app userbase
Integrating a dropshipping marketplace into a mobile app can bring a multitude of benefits for app owners, enabling them to monetize their userbase while enhancing the overall user experience.

  • Expanded Revenue Streams: App owners can generate a steady and substantial stream of revenue through commissions earned on every sale made within the dropshipping marketplace.
  • No Upfront Investment: Launching a dropshipping marketplace with Vendo requires no upfront costs, allowing app owners to start monetizing their userbase without any financial barriers.
  • Low Risk: Since app owners don't need to invest upfront in inventory, a dropshipping marketplace minimizes the financial risk associated with unsold products and reduces the costs of warehousing and fulfillment.
  • Curated Product Offerings: App owners can provide users with a personalized and relevant shopping experience by curating products within the marketplace, increasing customer satisfaction.
  • Diverse Product Selection: By partnering with an unlimited number of brands, app owners can offer a vast and diverse range of products, catering to the varied preferences and needs of their userbase.
  • No Inventory Management: With a dropshipping model, app owners eliminate the need to manage inventory, reducing operational complexities and costs.
  • Automated Operations: A dropshipping marketplace automates various processes, such as vendor onboarding, inventory syncing, payments, and reporting, freeing up app owners' time to focus on app growth and user engagement.
  • Scalability: With Vendo's dropshipping marketplace, app owners can easily scale their marketplace as their userbase grows, without the need to invest in additional infrastructure or inventory.
  • Global Reach: By accepting payments in multiple currencies and offering international shipping options, a dropshipping marketplace enables app owners to expand their reach and tap into a global customer base.
  • Enhanced Customer Engagement: The ability to curate product offerings and tailor recommendations based on user preferences fosters higher engagement and encourages repeat purchases.
  • Data-Driven Insights: A dropshipping marketplace provides valuable data and analytics, enabling app owners to gain insights into customer behavior, trends, and product performance for informed decision-making.

By embracing the benefits of a dropshipping marketplace, app owners can unlock new revenue streams, reduce costs, cater to diverse customer preferences, and create a seamless shopping experience, ultimately driving the growth and success of their mobile app.

How to launch an ecommerce marketplace for your app with Vendo

Launching an ecommerce marketplace for your app with Vendo is a seamless and efficient process. Here are the steps to get started:

  1. Get to market fast: Launch a multi-brand e-commerce business in just 14 days with Vendo's expedited setup process.
  2. Customize the built-in storefront: Easily customize and personalize your marketplace's storefront in just minutes, aligning it with your branding and desired aesthetics.
  3. Easily onboard sellers: Connect sellers' stores to your marketplace effortlessly with a few clicks, making it a convenient sales channel for them.
  4. Automate product sync: Automate the synchronization of product catalogs between your team and sellers, ensuring seamless updates in real-time.
  5. Automate payouts: Automate seller payouts upon order fulfillment, allowing you to keep your sales commission while providing a convenient process for sellers.
  6. Receive your first orders: Buyers purchase from multiple sellers in one order, which is then split into suborders for each seller.
  7. Earn your first commission: Once vendors fulfill their orders, they receive automated payouts directly to their accounts in their respective currencies, while you receive your agreed-upon sales commission.

With Vendo's all-in-one B2C marketplace solution, you can swiftly launch your marketplace, automate operations, and scale up effortlessly, providing a seamless experience for sellers and buyers alike.

Ready to monetize your mobile app userbase with a powerful dropshipping marketplace solution?


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