Case Study
Jan 8, 2024

Minted eCommerce case study and how to start a look-alike marketplace

Written by

Minted is a design marketplace offering unique art, home decor, and stationery from independent artists around the world. If you're keen to jumpstart a similar eCommerce business with a marketplace twist, Vendo's your easy to feature with a huge spread of top-shelf products from tons of great brands. 

Vendo lets you whip up a look-alike marketplace real quick, getting it live and kicking in just a few days. They handle all the inventory and shipping grunt work for you, freeing you up to zero in on what truly counts - your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Minted's Artistic Ascent:

Minted is all about shaking up the design world, making it their mission to deliver top-notch independent design to folks everywhere. They're big on using tech to scout out what's hot and what's not, letting their community give a thumbs-up to the coolest designs. It's all about keeping things fresh and on-trend with a lineup that's always updating. The winning pieces get the Minted treatment, crafted and sent out into the world, giving artists from every corner a chance to shine and earn. Kicking off in 2007 in San Francisco, Minted has grown its gallery to include everything from wall art and textiles to digital content and home decor, even teaming up with big retailers and brands to sprinkle a bit of that Minted magic on their products too.

Minted's Best Selling Product Categories:


  1. Wedding Invitations & Save the Dates: Personalized, trendy designs that make a couple's big day extra special.
  2. Holiday Cards: Unique cards that stand out during the festive season.


  1. Wall Art Prints: From abstract to modern, these pieces turn any wall into a statement.
  2. Children’s Art: Fun and whimsical designs perfect for livening up kids' rooms.

Home Decor:

  1. Pillows & Throws: Stylish comfort items that add a pop of personality to any space.
  2. Table Linens & Decor: Everything needed to host a memorable dinner party.

Digital Content:

  1. Online Invitations: Chic and convenient options for modern gatherings.
  2. Virtual Backgrounds: Elevating video calls with artistic flair.

Keys to Minted's Success:

Community-Centric Model:

  1. Crowdsourcing Design: Leveraging the power of the crowd to curate a fresh and appealing product line.
  2. Artist Empowerment: Providing a platform for artists worldwide to get recognized and rewarded.

Quality and Uniqueness:

  1. Distinctive Products: Ensuring that each item stands out with its unique design and superior quality.
  2. Personalization: Offering customization options that make products feel more personal and special.

Technology Integration:

  1. User-Friendly Website: Making it easy and enjoyable for customers to browse, customize, and purchase.
  2. Data-Driven Decisions: Utilizing customer feedback and trends to continually refine the product offering.

Market Adaptability:

  1. Trend Awareness: Staying ahead of the curve with designs that resonate with current styles and preferences.
  2. Diverse Range: Expanding into various categories to cater to different tastes and needs.

Brand Building:

  1. Strong Visual Identity: Maintaining a consistent and appealing aesthetic across all products and platforms.
  2. Community Engagement: Creating a sense of belonging among customers and artists alike.

Strategic Partnerships:

  1. Retail Collaborations: Teaming up with major retailers to reach a broader audience.
  2. Licensing Deals: Extending the brand's reach through thoughtfully chosen partnerships.

To mirror Minted success in your own e-commerce business, focus on building a community-driven platform that supports and showcases independent designers. Ensure your products stand out with their unique quality and design, embrace technology for a seamless customer experience, stay adaptable to market trends, and invest in building a strong, cohesive brand. Don't forget the power of strategic partnerships to expand your reach and influence.

Get started with a look-alike marketplace like Minted on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.