Case Study
Nov 15, 2023

Miami Herald Affiliate Revenue Success Tripled

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Miami Herald, a distinguished entity in the media industry, excels in providing comprehensive news coverage and analysis, particularly focused on the Miami region. Capitalizing on its influential standing, strategically employs affiliate links to effectively engage its local online audience. With Vendo, has the potential to significantly elevate its sales commissions—potentially experiencing a 3-5x increase—by seamlessly integrating shoppable products and a user-friendly shopping cart into its content. This presents an innovative pathway for enhanced monetization in the competitive field of local media enterprises, with a focus on news relevant to the Miami community.


Vendo is your answer for hassle-free marketplace management – a comprehensive one-stop-shop. It streamlines operations with automation, offers a curated brand catalog, provides merchandising tools, and supports sales through diverse channels, ensuring daily assistance.

In contrast to affiliate links, Vendo keeps visitors engaged for a longer duration, retains customer data for email list growth, and unlocks avenues for upselling. It's the complete package for a prosperous and enduring marketplace.

Unlocking Success in Digital Publishing, the digital arm of The Miami Herald, stands as a leading online news platform, deeply entrenched in serving the informational needs of the vibrant Miami community. Renowned for its hyper-local content focus, the platform seamlessly combines traditional journalism with a robust digital presence. This article delves into the success factors that have propelled to its esteemed position, emphasizing its commitment to hyper-local content, strategic digital transformation, and innovative community engagement.

Success Factors of Miami Herald

Hyper-Local Content Focus:'s success is anchored in its unwavering commitment to hyper-local content. By delivering news and information tailored specifically to the Miami community, the platform establishes itself as an indispensable source for residents seeking localized updates.

Digital Transformation Strategy:

The platform's success is propelled by a forward-thinking digital transformation strategy. Recognizing the evolving media landscape, seamlessly integrates digital platforms, ensuring a dynamic and accessible source of news for its audience.

Interactive Multimedia Integration: excels in interactive multimedia integration, elevating its storytelling capabilities. The seamless incorporation of engaging videos, compelling images, and interactive features not only captures reader attention but also provides a more immersive and engaging news experience.

Community Engagement Initiatives:

Active community engagement initiatives set apart. Through forums, social media interactions, and reader participation, the platform fosters a vibrant sense of community, allowing residents to voice opinions, share insights, and stay intimately connected with local happenings.

Mobile-First Approach: adopts a mobile-first approach to cater to the modern reader. Recognizing the prevalence of mobile device usage, the platform ensures its digital content is not only mobile-friendly but also optimized for a seamless user experience, meeting the demands of an on-the-go audience.

Niche Content Sections Expansion:

Diversification through the expansion of niche content sections is a key success factor. caters to specialized interests within the Miami community, offering diverse sections that appeal to a broad spectrum of reader preferences.

Data-Informed Journalism:

The incorporation of data-informed journalism enhances's credibility. By leveraging relevant data and insights, the platform provides readers with well-informed perspectives, contributing to transparency and establishing trust with the audience.

Innovative Advertising Models: explores innovative advertising models to sustain operations. Native advertising, sponsored content, and strategic partnerships diversify revenue streams, ensuring financial viability and supporting the platform's continued growth.

Social Media Integration:

Maintaining a strong social media presence is integral to's success. Active utilization of social media channels enhances content visibility, facilitates audience engagement, and extends the platform's reach in the digital landscape.

Continuous Adaptation to Trends: stays relevant through continuous adaptation to emerging trends. Regular updates to strategies and offerings ensure the platform remains dynamic and contemporary, meeting the evolving expectations of its audience.

Audience and Value

Understanding the Audience:'s audience primarily consists of Miami residents seeking local news and information. The platform caters to individuals interested in staying informed about community events, local politics, and cultural developments.

Local Information Resource:

Readers value as a primary local information resource. The platform serves as a go-to destination for residents looking to stay updated on Miami-centric news, providing a comprehensive and reliable source of information.

Community Connection: fosters a deep sense of community connection. Through interactive features and community engagement initiatives, the platform creates a digital space where the Miami community can come together, share perspectives, and actively participate in the news cycle.

Suggestions for Businesses to Replicate Success

Innovation in Digital Storytelling:

Businesses looking to replicate's success should prioritize innovation in digital storytelling. Exploring new formats, interactive features, and multimedia elements can captivate audiences and provide a dynamic content experience.

Enhanced Community Engagement:

Foster enhanced community engagement by encouraging more reader participation. Businesses can utilize social media, online forums, and interactive features to create a sense of community and facilitate meaningful discussions among readers.

Personalized Content Delivery:

Invest in personalized content delivery to cater to diverse reader interests. Implementing algorithms or features that offer personalized content recommendations based on user preferences enhances the user experience and keeps readers engaged.

Expand Niche Content Offerings:

Explore opportunities to expand niche content offerings. Businesses can consider introducing new sections or features that cater to specific interests within the target audience, ensuring a diverse range of content that resonates with a broad audience.

Mobile App Development:

Consider developing a dedicated mobile app to enhance accessibility. A dedicated app can provide a seamless and user-friendly experience for mobile users, improving convenience and fostering greater engagement.

Data-Driven Journalism Initiatives:

Further invest in data-driven journalism initiatives. Businesses can explore partnerships or internal efforts to incorporate more data-driven insights into news stories, providing readers with in-depth analyses and enhancing credibility.

Monetization Strategies:

Explore innovative monetization strategies to sustain operations. Consider new revenue streams, such as premium content offerings, events, or membership programs, to diversify income sources and ensure financial sustainability.

Collaborative Partnerships:

Continue building collaborative partnerships within the community. Strengthening ties with local organizations, businesses, and influencers can lead to mutually beneficial collaborations that enhance content quality and community engagement.

Audience Feedback Mechanisms:

Establish effective audience feedback mechanisms. Actively seek and respond to reader feedback, ensuring a continuous feedback loop that helps the business understand and address the evolving needs of its audience.

Sustainability Practices:

Consider implementing sustainability practices. This could include eco-friendly initiatives in the production and distribution of content, aligning with the community's values and contributing to a positive environmental impact.

However, an alternative avenue for monetizing your online audience can be explored for better results.

Setting up your own multi-brand marketplace on Vendo might potentially triple your affiliate sales commission, reaching an impressive 20-30%.

Not to mention the extended time visitors invest in your pages, the retention of crucial customer data for expanding your email list, and the countless potential upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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