Case Study
Jan 2, 2024

MeUndies eCommerce Case Study and How to Start a Look-Alike Marketplace

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MeUndies is an online underwear brand that offers a variety of comfortable and stylish underwear and loungewear for both men and women. If you're keen on setting up a look-alike eCommerce in a marketplace model, Vendo's here to make it all super straightforward. You'll be up and selling a bunch of awesome products from top brands before you know it!

Vendo simplifies the process of creating a successful eCommerce marketplace, offering access to a wide range of products from domestic brands. With Vendo managing inventory and shipping logistics, you can dedicate your efforts to providing excellent customer service, effectively launching and overseeing your marketplace, all while prioritizing what truly matters – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

MeUndies: Revolutionizing Comfort in E-commerce

Introduction to MeUndies
MeUndies has swiftly risen to prominence as a beloved underwear and loungewear brand, especially among Gen Z and millennial consumers who value comfort, creativity, and self-expression in their apparel choices. Established in 2011 by Barak Diskin and Jonathan Shokrian and headquartered in Culver City, California, MeUndies is not just about providing stylish and comfortable products; it's about fostering a community where inclusivity and body positivity are celebrated. The brand is acclaimed for its transparency in operations, commitment to charitable initiatives through MeUndies Gives, and its unique approach to retail with the MeUndies membership program. This program not only offers perks like discounts and flexible ordering options but also cultivates a deeper connection between the brand and its customers through early access to weekly releases of new, trendy designs.

Product Range that Redefines Comfort

The cornerstone of MeUndies' offerings is its range of underwear, renowned for their superior comfort and breathability. Crafted from soft, high-quality materials, MeUndies' underwear comes in a variety of styles to suit every preference.

Classic Briefs to Modern Cuts: Whether customers prefer the traditional fit of briefs or the modern appeal of trunks and boyshorts, MeUndies caters to all tastes with its diverse style selections.

Lounge Pants and Onesies:
Understanding the importance of relaxation and comfort at home, MeUndies offers an array of loungewear that combines style with ultimate coziness.

  1. Comfortable Lounge Pants: Ideal for lazy days or casual outings, these lounge pants are designed to provide maximum comfort without sacrificing style.
  2. Fun Onesies: A playful and cozy option, MeUndies' onesies are perfect for lounging or as a unique statement piece.

MeUndies knows that a good night's sleep starts with comfortable attire, offering a range of sleepwear designed to enhance rest.

  1. Cozy Pajama Sets and Onesies: Crafted from the softest materials, these pajama sets and onesies are perfect for drifting off into a comfortable slumber.

Embracing the Community with the MeUndies Membership Program

  • Discounts and Flexible Ordering: Members enjoy regular discounts and the flexibility to choose when and what they order, tailoring their MeUndies experience to their personal needs.
  • Exclusive Early Access: Members get the first look at weekly product releases, ensuring they never miss out on the latest designs and prints.

MeUndies has successfully redefined what it means to be an underwear and loungewear brand, intertwining comfort, style, and a commitment to positive values. By emphasizing inclusivity, body positivity, and a strong sense of community, MeUndies goes beyond mere transactions to create a brand experience that resonates deeply with its customers. 

With over nine million pairs of underwear sold and a continually evolving product line, MeUndies is more than just a brand; it's a lifestyle choice for those who value comfort, creativity, and a conscience in their clothing. Whether lounging at home in a cozy pair of pants, enjoying a peaceful night's sleep in soft pajamas, or expressing personal style with uniquely designed underwear, MeUndies ensures that every moment is wrapped in comfort and style.

Takeaways for Aspiring E-commerce Entrepreneurs

If you're looking to replicate MeUndies' success with your own e-commerce venture, consider these factors:

  • Comfort and Quality: Prioritize high-quality products that genuinely enhance your customers' lives.
  • Unique Branding: Develop a brand identity that resonates with your target audience and stands out in the crowded e-commerce landscape.
  • Membership Innovation: Explore creative ways to build customer loyalty, such as innovative membership models.
  • Community Engagement: Foster a sense of community and belonging among your customers.
  • Transparency and Values: Embrace transparency and values that matter to your audience.

By applying these principles and staying attuned to consumer needs, you can carve out your own niche in the competitive world of e-commerce.

Get started with a look-alike marketplace like MeUndies on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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