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Case Study
Oct 30, 2023

Mental Floss Affiliate Revenue Success Tripled

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Mental Floss, a well-known platform for knowledge and trivia, holds a significant position in delivering informative and engaging content. With a strategic emphasis on affiliate links, Mental Floss recognizes the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Mental Floss to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform, Mental Floss can strategically enhance its monetization efforts, providing an enriched and interactive space for readers seeking interesting facts, trivia, and educational content.


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Step into a new era of affiliate marketing with Vendo, where extended visitor engagement, secure customer data handling, and promising upselling opportunities take center stage.

Unlocking Success in Digital Publishing

Mental Floss is an online media platform that covers a wide range of topics, including trivia, history, science, and pop culture. Launched in 2001 as a print magazine and later transitioning to digital, Mental Floss has gained popularity for its informative and entertaining content. The platform's articles, videos, and quizzes aim to educate and engage readers with fascinating facts and insights across various subjects.

Success Factors For Mental Floss

1. Quirky and Informative Content:

Mental Floss's success is built on delivering content that is both quirky and informative. The platform's articles and features present intriguing facts and tidbits in an engaging and accessible manner, catering to curious minds.

2. Educational Entertainment:

By combining education with entertainment, Mental Floss attracts a broad audience. The platform's content is designed to be intellectually stimulating while maintaining a light and entertaining tone, making learning enjoyable.

3. Diverse Range of Topics:

Mental Floss covers a diverse array of topics, spanning history, science, literature, and pop culture. This comprehensive approach ensures that the platform appeals to a wide audience with varied interests.

4. Lists and Trivia:

The incorporation of lists, trivia, and fun facts is a key success factor. Mental Floss's use of easily digestible formats, such as listicles and trivia articles, caters to readers who enjoy quick, interesting reads.

5. Multimedia Integration:

The platform effectively integrates multimedia elements, including images, videos, and interactive features. Visual and multimedia content enhances the overall user experience, making the content more engaging and shareable.

6. Community Engagement:

Fostering community engagement through reader comments, discussions, and interactive quizzes contributes to Mental Floss's success. The platform encourages readers to participate actively, creating a sense of community around shared curiosity.

7. Periodic Table of Content:

Mental Floss's unique "periodic table of content" organizes articles into categories, providing a structured and visually appealing way for users to explore diverse topics. This navigational feature enhances user experience and content discovery.

8. Thought-Provoking Features:

Thought-provoking and analytical features contribute to the platform's success. Mental Floss goes beyond mere trivia, delving into deeper insights and analyses on various subjects, appealing to readers seeking more substantial content.

9. Collaboration with Experts:

Collaborations with experts and contributors in different fields add credibility to Mental Floss's content. Drawing on the expertise of specialists ensures that the platform delivers accurate and well-researched information.

10. Social Media Presence:

Mental Floss's active presence on social media platforms amplifies its reach and engagement. The platform shares content, quizzes, and interesting facts across social channels, attracting a wider audience and encouraging sharing.

Mental Floss's Audience and Their Values

Mental Floss primarily appeals to a demographic of curious and knowledge-hungry individuals who enjoy learning interesting facts across a broad spectrum of topics. Readers value accessible and entertaining educational content.

Suggestions for Sustaining and Enhancing Success

1. Explore Emerging Topics:

Continuously explore emerging and trending topics to keep content fresh and relevant. Staying ahead of cultural and scientific developments ensures that Mental Floss remains a go-to source for cutting-edge information.

2. Expand Video Content:

Expand the platform's video content, including educational videos, documentaries, and interactive visual content. Video formats can complement Mental Floss's written content and cater to audiences with different preferences.

3. User-Generated Content Initiatives:

Encourage user-generated content initiatives, such as reader-submitted trivia or interesting facts. Creating a space for readers to contribute to the platform's content can enhance community engagement and diversity of perspectives.

4. Collaborate with Educational Institutions:

Explore collaborations with educational institutions, museums, or experts in various fields. Partnerships can provide access to unique content, expert insights, and educational resources that add value to Mental Floss's offerings.

5. Podcast Development:

Consider developing a podcast series that delves into detailed discussions on intriguing topics. Podcasts offer a platform for in-depth conversations, attracting listeners who prefer longer-form content.

6. Personalized Learning Paths:

Implement features that allow users to create personalized learning paths based on their interests. Providing customized content recommendations enhances the user experience and encourages prolonged engagement.

7. Regular Interactive Quizzes:

Continue offering regular interactive quizzes and challenges. Quizzes are a popular and shareable format that keeps readers engaged and encourages them to test their knowledge on a variety of subjects.

8. Explore Virtual Events and Webinars:

Organize virtual events and webinars featuring experts, authors, or personalities. These interactive sessions provide an additional avenue for engagement and allow Mental Floss to connect directly with its audience.

9. Niche Content Series:

Introduce niche content series that dive deep into specific areas of interest. Creating dedicated series can attract enthusiasts and experts in particular subjects, expanding Mental Floss's reach within niche communities.

10. Educational Partnerships for Courses:

Explore partnerships with educational platforms to offer online courses. Creating educational courses on intriguing topics can provide an additional revenue stream and position Mental Floss as an authority in online learning.

In conclusion, Mental Floss's success stems from its ability to blend education with entertainment, offering quirky and informative content across diverse topics. By embracing new formats, fostering community engagement, and staying adaptive to emerging trends, Mental Floss can continue to captivate and educate its audience in the ever-evolving landscape of online media.

However, consider a different approach for monetizing your online audience to enhance your overall strategy.

Transform your affiliate sales strategy by creating your multi-brand marketplace on Vendo, possibly tripling your commission to 20-30%.

Beyond just extended user page time, anticipate an increase in customer data retention, fostering the growth of your email list and creating a wealth of future upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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