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Case Study
Nov 20, 2023

Medical News Today Affiliate Revenue Success Tripled

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Medical News Today, a leading platform for health and medical information, has solidified its position as a trusted source for comprehensive coverage and insights. Leveraging its authoritative standing, Medical News Today actively explores innovative strategies to enhance its revenue streams. Through the strategic utilization of affiliate links, particularly from health-related content and recommendations, Medical News Today taps into a rapidly growing source of revenue in the health and wellness sector. With the integration of Vendo, Medical News Today envisions a promising opportunity to significantly amplify its sales commissions—potentially experiencing a 3-5x increase. This involves seamlessly embedding shoppable products and a user-friendly shopping cart into its health-centric content.


Simplify your marketplace operations with Vendo – the one-stop-shop that has it all. Enjoy a platform automating day-to-day operations, a curated brand catalog (or the ability to invite your own), merchandising tools, and the flexibility to sell through various channels. Vendo ensures ongoing daily support as your marketplace business expands.

Choose Vendo for a transformative approach to affiliate marketing; it excels in extending visitor engagement, securing customer data, and unlocking potential for strategic upselling.

Unlocking Success in Digital Publishing

Medical News Today, established in 2003, is a leading online health and medical news platform. It serves as a comprehensive resource for individuals seeking reliable information on a wide range of health topics, medical research, and advancements in healthcare. With a commitment to providing accurate and accessible content, Medical News Today has become a trusted source for both healthcare professionals and the general public.

Success Factors:

1. Credible Health Information:

Medical News Today's success is grounded in its commitment to providing credible and evidence-based health information. The platform ensures that articles are thoroughly researched, reviewed by experts, and aligned with current medical standards.

2. Wide Range of Health Topics:

The platform's extensive coverage of a wide range of health topics contributes to its success. From medical conditions and treatments to wellness and lifestyle, Medical News Today caters to the diverse health interests of its audience.

3. Latest Medical Research Updates:

Medical News Today excels in delivering updates on the latest medical research and scientific advancements. The platform keeps readers informed about breakthroughs, clinical studies, and emerging technologies in the field of healthcare.

4. User-Friendly Interface:

The user-friendly interface of Medical News Today enhances the reader experience. Navigating the platform is intuitive, and information is presented in a clear and accessible manner, accommodating users with varying levels of medical knowledge.

5. Expert Contributors and Reviewers:

The inclusion of expert contributors and reviewers ensures the accuracy and reliability of the platform's content. Medical News Today collaborates with healthcare professionals, researchers, and specialists to provide insights and context to complex medical subjects.

6. Health and Wellness Guides:

Medical News Today offers comprehensive health and wellness guides that go beyond specific conditions. These guides provide practical tips, lifestyle advice, and actionable information to help readers make informed decisions about their health.

7. Personalized Health News Feeds:

The platform's ability to provide personalized health news feeds enhances user engagement. Readers can tailor their content preferences, allowing them to receive updates on topics of specific interest and relevance to their health concerns.

8. Accessibility Features:

Medical News Today prioritizes accessibility by implementing features that cater to diverse audiences. This includes providing content in multiple formats, accommodating various reading levels, and ensuring compatibility with assistive technologies.

9. Interactive Tools and Resources:

The inclusion of interactive tools and resources, such as symptom checkers and medical calculators, enhances the platform's utility. These features empower users to engage with their health information in a more dynamic and personalized way.

10. Collaborations with Healthcare Organizations:

Collaborations with reputable healthcare organizations and institutions contribute to the platform's success. Partnerships with medical experts and institutions strengthen Medical News Today's authority and broaden its access to valuable insights.

Medical News Today's Audience and Values

Health Enthusiasts, Patients, Healthcare Professionals, and Individuals Seeking Health Information:

Medical News Today's primary audience includes health enthusiasts looking for the latest information, patients seeking reliable health advice, healthcare professionals staying updated on medical advancements, and individuals seeking general health information.

Health Literacy, Trustworthiness, Empowerment through Knowledge, and Proactive Health Management:

Medical News Today's audience values the platform for its contribution to health literacy, trustworthiness in medical information, empowerment through knowledge, and its role in supporting proactive health management.

Suggestions for Sustaining and Enhancing Success

1. Expanded Multimedia Content:

Increase the use of multimedia content, including videos, infographics, and interactive visuals. This approach can enhance the accessibility and engagement of health information, catering to diverse learning preferences.

2. Telehealth and Digital Health Features:

Introduce features related to telehealth and digital health trends. This can include articles on telemedicine, health apps, and wearable technologies, keeping readers informed about the evolving landscape of digital healthcare.

3. Real-Time Health Alerts and Notifications:

Implement real-time health alerts and notifications to keep users updated on breaking health news and urgent medical developments. This feature can enhance the platform's role as a timely and reliable source of information.

4. Mental Health and Well-Being Emphasis:

Place increased emphasis on mental health and well-being content. Develop resources, guides, and features that address mental health challenges, coping strategies, and destigmatize conversations around mental well-being.

5. Collaborative Health Challenges:

Introduce collaborative health challenges or initiatives, encouraging readers to participate in wellness activities. This can include virtual fitness challenges, nutritional programs, or mindfulness campaigns, fostering a sense of community engagement.

6. In-Depth Disease Prevention Guides:

Develop comprehensive guides on disease prevention, emphasizing lifestyle modifications, screenings, and early detection strategies. This can empower readers to take proactive steps in maintaining their health and preventing illnesses.

7. Health Education Webinars:

Conduct health education webinars featuring experts and specialists. These webinars can cover a range of health topics, providing an interactive platform for users to ask questions and gain deeper insights into specific health concerns.

8. Regional Health Resources:

Expand regional health resources, providing information on healthcare facilities, local health initiatives, and community health events. This approach can enhance the platform's relevance to users seeking location-specific health information.

9. Patient Journey Narratives:

Introduce patient journey narratives that share personal experiences with medical conditions, treatments, and recovery. These stories can provide valuable insights and emotional support to individuals navigating their health journeys.

10. Global Health Perspectives:

Include more global health perspectives, addressing health disparities, healthcare innovations, and global health challenges. Broadening the scope to include international health insights can appeal to a diverse and globally aware audience.

In conclusion, Medical News Today's success lies in its commitment to credible health information and its ability to cater to a diverse audience. By embracing multimedia content, emphasizing mental health, and introducing interactive features, the platform can continue to be a trusted companion in the health and wellness journey of its readers.

However, exploring another avenue for monetizing your online audience could prove advantageous.

Step into Vendo's multi-brand marketplace, where launching your own might significantly increase your affiliate sales commission to 20-30%.

Beyond just extended user page time, anticipate an increase in customer data retention, fostering the growth of your email list and creating a wealth of future upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Put a shopping cart in your content
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