Vendo gives you full customizability, ownership & CONTRol of your ecommerce
Case Study
Aug 19, 2023

Marie Claire Affiliate Revenue Success Tripled

Written by

Marie Claire, a renowned name in fashion, beauty, and lifestyle journalism, stands as a leading source for comprehensive insights and trends. Marie Claire underscores the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Marie Claire to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. 

By seamlessly incorporating shoppable products and a user-friendly shopping experience into its content, Marie Claire can strategically enhance its monetization efforts, providing an enriched and interactive platform for readers seeking the latest in style, beauty, and lifestyle.


Vendo has you covered for all your marketplace needs – it's a one-stop-shop. Offering a marketplace platform that automates day-to-day operations, a curated catalog of brands, merchandising tools, and the ability to sell through various channels, Vendo is here to support your marketplace business with ongoing daily assistance.

Experience the difference with Vendo – unlike standard affiliate links, it excels in extending visitor engagement, safeguarding customer data, and creating pathways for effective upselling strategies.

Success factors for The Marie Claire

Content Quality: Providing engaging and relevant content on fashion, beauty, lifestyle, and women's issues to attract and retain readers.

Strong Brand Identity: Maintaining a distinct brand identity that resonates with the target audience and sets Marie Claire apart from competitors.

Audience Engagement: Building a loyal and engaged readership through interactive features, reader feedback, and social media interaction.

Editorial Integrity: Upholding high editorial standards, credibility, and authenticity in content creation to build trust with readers.

Innovative Digital Strategies: Embracing digital trends, social media platforms, and multimedia content to reach a wider audience and stay relevant in the digital age.

Partnerships and Collaborations: Collaborating with fashion brands, beauty companies, influencers, and other relevant partners to expand reach and offer unique content and experiences.

Diverse Representation: Ensuring diversity and inclusivity in content creation, featuring a range of voices, perspectives, and stories that resonate with a diverse readership.

Reader Feedback and Data Analysis: Listening to reader feedback, analyzing data on reader preferences, and adapting content strategies based on insights to meet audience needs.

Innovative Print Strategies: Innovating in print publishing by offering unique features, special editions, interactive elements, and engaging visual content to attract readers.

Adaptability and Resilience: Staying adaptable to changing market trends, consumer preferences, and technological advancements to evolve and thrive in a competitive media landscape.

Evaluation of Marie Claire value proposition and audience

Value Proposition Evaluation Factors:

Content Quality: Assess the relevance, originality, and quality of content in fashion, beauty, lifestyle, and women's topics offered by Marie Claire.

Brand Identity: Analyze the consistency and strength of Marie Claire's brand identity to ensure it resonates with its target audience.

User Engagement: Measure the level of reader participation and engagement with content through interactions, comments, and social media actions.

Editorial Integrity: Evaluate credibility, accuracy, and editorial integrity to maintain readers' trust in the content provided.

Innovative Digital Strategies: Analyze the adoption of innovative digital strategies to reach a wider audience and stay relevant in the digital landscape.

Audience Evaluation Factors:

Demographic Profile: Understand the demographic profile of Marie Claire readers, including age, gender, interests, and consumption behaviors.

Engagement Levels: Measure the frequency and depth of reader engagement with content, events, and activities offered by Marie Claire.

Motivations: Identify the motivations and needs driving the audience to consume Marie Claire's content, such as information, entertainment, or inspiration.

Feedback and Satisfaction: Gather direct feedback from readers to assess their satisfaction levels with content, design, relevance, and overall experience with the brand.

Data Analysis: Utilize data analytics to better understand user behavior, reading preferences, and trends impacting Marie Claire's audience.

Suggestions for replicating success

Content Excellence: Focus on producing high-quality, engaging content across fashion, beauty, lifestyle, and women's topics to attract and retain readers.

Brand Consistency: Maintain a strong and consistent brand identity that resonates with your target audience and sets you apart from competitors.

Audience Engagement: Foster a sense of community and engagement by encouraging interaction, feedback, and participation from your readers.

Innovation in Digital Strategies: Embrace innovative digital strategies to reach a wider audience, leverage social media effectively, and adapt to changing digital trends.

Diverse Representation: Ensure diversity and inclusivity in your content to reflect the varied interests and perspectives of your audience.

Data-Driven Decisions: Utilize data analytics to understand reader preferences, track engagement metrics, and tailor your content strategies accordingly.

Partnerships and Collaborations: Collaborate with influencers, brands, and other relevant partners to expand your reach and offer unique content and experiences.

Reader Feedback: Listen to reader feedback, conduct surveys, and engage with your audience to understand their needs and preferences better.

Adaptability and Flexibility: Stay agile and adaptable to evolving trends, technologies, and reader preferences to remain relevant in a dynamic media landscape.

Continuous Improvement: Strive for continuous improvement by learning from successes and failures, experimenting with new ideas, and evolving with the changing media landscape.

However, an alternative avenue for monetizing your online audience can be explored for better results.

Launching a multi-brand marketplace on Vendo might significantly increase your affiliate sales commission, offering 3-5 times more than regular affiliate links.

Apart from the extended time users spend on your pages, anticipate a growth in customer data retention for effective email list expansion and a wide array of potential upselling avenues.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Put a shopping cart in your content
Written by
Evaluate Vendo for your eCommerce business
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts



Customize to your exact needs. Go global on day 1. DTC x B2B x Marketplace. One or multiple storefronts. A single dashboard to rule them all.