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Case Study
Jul 19, 2023

Makezine Affiliate Revenue Success Tripled

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Makezine, a prominent platform in the maker and do-it-yourself (DIY) community, has established itself as a go-to source for creative projects and tech-related content. Leveraging its influential position, Makezine actively explores innovative strategies to enhance its revenue streams. Through the strategic utilization of affiliate links, particularly from content related to DIY projects and tech recommendations, Makezine taps into a rapidly growing source of revenue in the maker community. With the integration of Vendo, Makezine envisions a promising opportunity to significantly amplify its sales commissions—potentially experiencing a 3-5x increase. This involves seamlessly embedding shoppable products and a user-friendly shopping cart into its content. Here's a detailed breakdown of how this innovative approach could reshape Makezine's financial dynamics, offering an enriched experience for its audience seeking creative projects and DIY inspiration.


Vendo is your comprehensive marketplace partner, offering a one-stop-shop for all your needs. From an automated platform for day-to-day operations to a curated brand catalog (or the option to invite your own), merchandising tools, and multi-channel selling capabilities, Vendo is committed to providing ongoing daily support for your growing marketplace business.

Vendo reimagines affiliate marketing by prioritizing sustained visitor engagement, safeguarding customer data, and creating opportunities for successful upselling.

Unlocking Success in Digital Publishing

Makezine, established in 2005, is a unique and influential platform dedicated to the maker movement. As an online and offline community, Makezine empowers individuals to explore, create, and share their DIY projects, innovations, and technical skills. The platform serves as a hub for makers, tinkerers, and tech enthusiasts, fostering a collaborative space where creativity and hands-on learning thrive.

Success Factors

1. Maker Community Empowerment:

Makezine's success is deeply rooted in its commitment to empowering the maker community. The platform provides a space where individuals can showcase their projects, share expertise, and connect with like-minded enthusiasts.

2. DIY Project Showcase:

Makezine serves as a showcase for a diverse range of DIY projects. From electronics and robotics to crafts and woodworking, the platform features projects that inspire and encourage others to embark on their creative endeavors.

3. In-Depth Tutorials and Guides:

The inclusion of in-depth tutorials and guides contributes to Makezine's success. Whether it's learning a new skill or building a complex project, the platform provides step-by-step instructions, making technical knowledge accessible to a broad audience.

4. Maker Faires and Events:

Makezine organizes and promotes Maker Faires and events globally. These gatherings bring together makers, inventors, and enthusiasts to showcase their creations, share ideas, and foster a sense of community within the maker movement.

5. Open Source and Collaborative Spirit:

Makezine embraces the open-source philosophy and collaborative spirit of the maker community. Projects often come with documentation and source code, allowing others to replicate, modify, and build upon the work shared by fellow makers.

6. Maker Profiles and Interviews:

Featuring maker profiles and interviews with innovators in the DIY space adds a human touch to the platform. These stories highlight the diversity of makers, their backgrounds, and the passion that drives them to create.

7. Integration of Technology and Art:

Makezine successfully integrates technology and art in DIY projects. The platform recognizes the intersection of creativity and technology, appealing to individuals with varied interests in both the artistic and technical aspects of making.

8. Engaging Multimedia Content:

The inclusion of engaging multimedia content, including videos, images, and interactive elements, enhances the user experience. Visual storytelling plays a significant role in conveying the excitement and intricacies of maker projects.

9. Support for Educational Initiatives:

Makezine supports educational initiatives by providing resources for educators, parents, and students interested in incorporating making and hands-on learning into formal and informal education settings.

10. Online Community Forums:

The presence of online community forums fosters direct communication among makers. These forums serve as platforms for troubleshooting, collaboration, and idea exchange, further strengthening the sense of community.

Makezine's Audience and Values

Makers, Tinkerers, Tech Enthusiasts, Educators, and DIY Hobbyists:

Makezine's primary audience comprises makers, tinkerers, tech enthusiasts, educators, and individuals passionate about engaging in do-it-yourself (DIY) projects and hands-on learning.

Creativity, Learning, Collaboration, and Innovation:

Makezine's audience values the platform for fostering creativity, facilitating learning opportunities, promoting collaboration within the maker community, and encouraging innovative thinking.

Suggestions for Sustaining and Enhancing Success:

1. Virtual Maker Workshops:

Expand the offering of virtual maker workshops, providing live or on-demand sessions covering a variety of skills and projects. This approach caters to a global audience and accommodates diverse skill levels.

2. Maker Project Challenges:

Introduce periodic maker project challenges to inspire creativity and community engagement. Themes or prompts can encourage makers to tackle new ideas and share their unique solutions.

3. Enhanced Maker Profiles:

Enhance maker profiles by showcasing a broader diversity of backgrounds and projects. Highlighting the stories and experiences of makers from different demographics enriches the platform's representation.

4. Collaborative Online Projects:

Facilitate collaborative online projects where makers from around the world can contribute to a shared creation. This initiative encourages cross-cultural collaboration and the exchange of skills.

5. Maker Spotlight Series:

Launch a maker spotlight series featuring in-depth interviews and behind-the-scenes looks at prominent makers and their creative processes. This series can serve as inspiration for the community.

6. Maker Education Resource Hub:

Develop a comprehensive maker education resource hub for educators. This centralized repository can include lesson plans, project ideas, and resources to support the integration of making into various educational settings.

7. Interactive Virtual Maker Faires:

Organize interactive virtual Maker Faires that go beyond traditional events. Incorporate virtual booths, live demonstrations, and networking opportunities, providing an immersive online experience for the community.

8. Crowdsourced DIY Guides:

Encourage the creation of crowdsourced DIY guides, allowing makers to contribute their expertise on specific topics. This collaborative approach builds a diverse library of knowledge within the community.

9. Maker Mentorship Program:

Establish a maker mentorship program where experienced makers mentor those looking to develop specific skills or embark on ambitious projects. This initiative fosters knowledge transfer and community support.

10. Localized Maker Community Hubs:

Facilitate the creation of localized maker community hubs or chapters. These hubs can serve as physical spaces for makers to meet, collaborate, and share resources, fostering stronger regional connections.

In conclusion, Makezine's success is driven by its commitment to empowering the maker community and providing a platform for creative expression. By embracing virtual experiences, expanding educational initiatives, and fostering collaborative projects, Makezine can continue to be a leading force in the dynamic and ever-evolving world of makers and DIY enthusiasts.

However, there's a different route for generating revenue from your online audience that you might find effective.

Choose Vendo's multi-brand marketplace to potentially triple your affiliate sales commission, achieving an impressive 20-30%.

Additionally, with users spending more time on your pages, you'll experience improved customer data retention, fostering the expansion of your email list and creating numerous opportunities for upselling in the future.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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