Case Study
Oct 14, 2023

Made Trade multi-vendor marketplace success

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Made Trade is your online destination for all things ethical and sustainable. It's a marketplace that offers a carefully curated selection of products in three main categories: fashion, home, and kids. But it's not your ordinary online store. Made Trade is on a mission to make the world a better place by putting people and the planet first. They meticulously hand-select beautifully-designed, ethically-made goods that adhere to their core values of equity, sustainability, and transparency.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.


A Hub for Ethical and Sustainable Goods

Made Trade offers a curated selection of products in three primary categories: fashion, home, and kids. From artisan-crafted home decor to earth-friendly furniture and ethical fashion, their platform simplifies the pursuit of a conscious and responsible lifestyle. Customers can shop confidently, knowing that every product adheres to at least two of Made Trade's eight core values, which include Fair Trade, Handcrafted, Made in USA, BIPOC Owned, Sustainable Materials, Recycled/Upcycled, Vegan, and Women Owned.

The Path to Ethical Elevation

Made Trade's history is rooted in the founders' belief that ethical and sustainable shopping should be accessible and straightforward. The business is proudly woman-owned and family-run, reflecting their dedication to their values. They've established a thorough verification and vetting process for every product on their platform to ensure sustainability and equity. Brands, small businesses, makers, and artisan collectives must go through an extensive application process, providing detailed information about their products, manufacturing process, labor conditions, materials, fair trade status, and more. This rigorous review guarantees that every product offered is responsibly sourced and expertly crafted with sustainable materials.

Transparency is at the core of Made Trade's philosophy. They promise to provide true transparency about the ethically made goods they offer, so customers can shop freely, knowing that their purchases support responsible sourcing and fair wages for the makers and artisans.

What Sets Made Trade Apart

Made Trade's success can be attributed to several key factors:

Ethical Curation

Made Trade doesn't compromise on its core values. They rigorously assess and verify every product to ensure it aligns with their commitment to sustainability and equity.

Diversity and Inclusion

Made Trade actively seeks out products and brands that are BIPOC Owned and Women Owned, highlighting underrepresented communities in the ethical fashion and conscious consumerism space.

Sustainable Practices

Products made with sustainable materials, recycled/upcycled materials, or that are vegan are all part of their carefully selected inventory. They promote products that minimize environmental impact.

Empowering Artisans

Made Trade empowers artisans and makers by ensuring safe working conditions and fair wages. By adhering to Fair Trade principles, they support international makers in maintaining ethical labor practices.

Replicating Made Trade's Success

If you're inspired by Made Trade's vision and want to replicate their success, consider the following key points:

Commit to Your Values

Stay true to your mission and core values, prioritizing ethics and sustainability above all else.

Thorough Vetting

Implement a rigorous vetting process to ensure that all products adhere to your core values, promoting transparency to gain customer trust.

Diversity and Inclusion

Make inclusivity a central aspect of your business by supporting and promoting BIPOC Owned and Women Owned brands.

Sustainability Matters

Focus on products made from sustainable materials, recycled/upcycled resources, and vegan alternatives to reduce environmental impact.


Provide customers with detailed information about your products' sourcing and production processes, so they can make informed choices.

In conclusion, Made Trade is an exemplar of how ethical and sustainable shopping can be both accessible and elegant. Its success is rooted in its commitment to its core values, diverse curation, and transparent business practices. For those aspiring to replicate its success, a dedication to values and ethical principles is key.

Get started with a marketplace like Made Trade on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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