Case Study
Oct 5, 2023

Macy’s multi-vendor marketplace success

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Macy's, a household name in the retail industry, has solidified its position as a giant in the world of department store e-commerce. This renowned brand, with roots dating back to the mid-19th century, has seamlessly transitioned into the digital age, continually redefining the way consumers shop for fashion, home goods, and more. In addition to its storied history, Macy's has expanded its reach by introducing an online marketplace, offering an even wider array of products and brands to its loyal customer base.

Using Vendo, initiating your very own multi-vendor marketplace has become more cost-effective and easier than it ever was. You can kickstart sales from multiple vendors and be up and running within days, all without the hassle of handling inventory and shipping.

Vendo operates with an efficient dropshipping model, taking away the intricacies of logistics from your plate, allowing you to concentrate on expanding and nurturing your marketplace.


A Historical Perspective on Macy's

Founded in 1858 by Rowland Hussey Macy, the company initially operated as a small dry goods store in New York City. Over the decades, Macy's expanded its offerings and presence, becoming one of the largest and most recognized department store chains in the United States. The transition to e-commerce in the early 21st century marked a pivotal moment in Macy's history, enabling it to reach a broader and more diverse customer base.

What Sets Apart?

Extensive Product Range

Macy's offers an extensive selection of products, from fashion apparel and accessories to home goods and cosmetics. This vast assortment caters to a wide array of tastes and preferences.

Omnichannel Approach

Macy's seamlessly integrates its physical stores with its online presence, allowing customers to shop in-store or online, and even providing convenient services like in-store pickup for online orders.

Exclusive Brands

Macy's boasts an array of exclusive brands and collaborations, giving customers access to unique and trendy products they can't find elsewhere.

Customer Loyalty Programs

Macy's has cultivated a strong sense of customer loyalty through programs like Macy's Star Rewards, which offers exclusive benefits, rewards, and personalized offers to frequent shoppers.

Innovative Technology

Macy's invests in cutting-edge technology, such as augmented reality and virtual reality experiences, to enhance the online shopping journey and engage customers in immersive ways.

Replicating Macy's Success

If you're a retailer looking to emulate Macy's success in the department store e-commerce sector, consider these key strategies:

Diverse Product Range

Offer a wide variety of products to cater to diverse customer preferences, and regularly update your inventory to stay relevant.

Exclusive Offerings

Develop exclusive brands or collaborations that set your store apart from competitors.

Customer Engagement

Implement customer loyalty programs and personalized offers to foster long-term relationships and repeat business.

Sustainability Initiatives

Respond to the growing demand for sustainability by offering eco-friendly products and adopting sustainable practices in your operations. Communicate your commitment to sustainability to attract environmentally conscious consumers.

Localized Marketing

Tailor your marketing efforts to specific regions and demographics. Understand the cultural nuances and preferences of your target audience in different locations to better connect with local customers.

Get started with a marketplace like Macy’s on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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