Case Study
Nov 13, 2023

Macy's marketplace affiliate program

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Macy's is a well-known American department store chain that sells a wide range of products, including clothing, home goods, cosmetics, and accessories. If you’re looking for a Macy’s affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo paves the way for an easy and economical launch of your multi-vendor marketplace. Begin selling products from various vendors rapidly, free from the concerns of inventory and shipping. And the sales commissions hover around 20-30% instead of 5%.


Vendo is your comprehensive solution for marketplace operations, offering an automated operational platform, a variety of brands or the choice to include your own, tools for merchandising and marketing, sales across multiple channels (website, emails, SMS, mobile app, social media), and constant support for marketplace development.

Macy’s Marketplace Success Factors

Macy's has achieved remarkable success as a major department store chain in the USA, with its large store at Herald Square in New York City being one of the largest single stores for many years. Here are key points that outline Macy's success story:

  • Founding and Innovation: Macy's was founded by Rowland Macy, who innovated with a set pricing model at a time when bargaining was the norm. The store moved to Herald Square in 1902, becoming a preferred shopping destination and a major employer in New York​​.
  • Cultural Impact: The Macy's Thanksgiving Day Parade, started in 1924, significantly boosted the store's publicity and has become an integral part of American pop culture, featuring in the 1947 film 'Miracle on 34th Street'​​.
  • National Expansion: Macy's began expanding outside New York in the 1960s and accelerated its growth in the 1980s, leading to over 850 stores nationwide. The company underwent several rebrandings and acquisitions, including the notable acquisition of May Department Stores in 2005​​.
  • Adapting to E-commerce: Faced with the rise of e-commerce, Macy's closed several underperforming stores and laid off thousands of employees to save costs and invest in their e-commerce infrastructure​​.
  • Loyalty Program and Strategic Initiatives: Macy's successful loyalty program, particularly its platinum tier, has led to increased consumer spending. The company also expanded its Backstage store, diversified its product assortment, and enhanced its pickup program to improve the multi-channel consumer journey​​​​.

Macy’s Affiliate Program

Macy's affiliate program offers a lucrative opportunity for website owners and bloggers to earn commissions by promoting a wide range of products. Here are five key aspects of the program:

  • Commission Rate: Affiliates earn an average commission of 6% for qualified orders through Macy's store.
  • Global Access: The program accepts affiliates from various countries, broadening the potential for international partnerships.
  • Product Range: Over 14,000 products are available for promotion, including major and exclusive apparel brands.
  • Average Purchases: The average purchase value through the affiliate program is around $120.
  • Platform Partnerships: Macy's affiliate program is accessible through platforms like Rakuten, VigLink, and FlexOffers, providing essential tracking, reporting tools, and support.

Get started with a marketplace like Macy’s on Vendo. Get 3-5x higher sales commission!

Vendo paves the way for an easy and economical launch of your multi-vendor marketplace. Begin selling products from various vendors rapidly, free from the concerns of inventory and shipping. And the sales commissions hover around 20-30% instead of 5%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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